Creative Direction · Visual Identity · Branding · Communication · Design · Content

Gelatino wanted to build a brand identity that reflected its offering in a more refined, recognizable, and distinctive way, bringing its visual universe to every customer touchpoint.

The project started with a holistic vision of the brand: how it wanted to present itself, what it wanted to communicate, and how to turn its offering into a cohesive visual experience.

The project included:

• Development of the brand’s visual identity.
• Creative direction and communication concept development.
• Design of graphic materials for the point of sale.
• Design of signage and communication materials.
• Menu design for the gelato cart.
• Content creation and visual direction for Instagram.
• Adaptation of the visual identity across different formats and communication channels.

· Personal Brand Creation · Creative Direction · Visual Identity · Storytelling Photography

Jannah wanted to build a personal brand around yoga and wellness, with an identity that reflected her unique approach to the practice and connected authentically with her community.

The project started with a holistic vision of her brand: what she wanted to communicate, how she wanted to be perceived, and what story she wanted to tell.

The project included:

• Personal brand creation and positioning.
• Definition of her visual and strategic identity.
• Instagram visual direction and content creation.
• Development of her digital school and presentation of her services.
• Conceptualization and production of a visual storytelling photoshoot.
• Professional photography.

The photoshoot was conceived to tell Jannah’s story beyond a professional portrait.

Through the body, movement, water, nature, and different symbolic elements, we created a visual universe that connects with her brand values and the experience she wants to convey through yoga.

Photography became a tool for brand positioning and storytelling creating imagery that could live across Instagram, her website, and different communication materials.

The result: a cohesive and recognizable visual identity, supported by a bespoke image library that allows Jannah to communicate her universe through a much more personal and distinctive lens.