Available to hire
Hi, I’m Bruna Lima. I’m a growth-focused marketing professional with experience in performance, content, and paid media, and I’ve helped drive acquisition and conversions through data-driven strategies. I’ve led branding initiatives and content programs across agency and corporate settings, delivering measurable results with a collaborative, client-focused approach.
Throughout my career I’ve managed social media campaigns, PR activities, and inbound marketing efforts for financial services and other sectors, coordinating cross-functional teams, events, and communications. I’m passionate about turning insights into actionable strategies and creative briefs that align with a company’s brand and business goals.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Advanced
Spanish; Castilian
Advanced
Work Experience
Public Relations Professional at Banco ABC Brasil
January 1, 2021 - December 31, 2022Responsible for client communications management and press relations, including production and dissemination of press releases, organizing relationship-building events, and coordinating spokespersons for interviews with specialized media.
Web Content Manager / Inbound Marketing Manager at Titanium Capital
January 1, 2020 - December 31, 2021Responsible for managing and creating website content (copywriting, UX writing, and SEO). Developed an inbound marketing plan, including the creation of a website, blog, social media content, ads (Google Ads and Meta Ads), and email marketing campaigns. Conducted routine social media monitoring using the Stilingue tool. Identified and planned opportunities relevant to the commercial area, with knowledge of investment products in the financial market. Provided support in the visual creation of institutional presentations and reports using PowerPoint, ensuring alignment with the company's visual identity and the provided briefing.
Account Executive - Public Relations at Agência de Comunicação
January 1, 2021 - January 1, 2022Responsible for managing Decathlon's Employer Branding strategy: planning content calendars and creating materials on retail, sports, and recruitment processes using Google Slides; managed social media platforms and sponsored media campaigns (LinkedIn and LinkedIn Ads); developed monthly performance reports and campaign-specific analyses; planned and executed external events and branded content, managing timelines and briefs to ensure on-time delivery.
Account Executive - Public Relations at Agency Via News (Communication)
January 1, 2024 - January 1, 2026Responsible for managing and creating web and content for client campaigns; built inbound marketing plans including website, blog, social media content, and ads; conducted social media monitoring and prepared briefs for clients; planned external events and brand content and coordinated spokespeople for interviews with media; created campaign reporting and ensured alignment with brand identity.
Content Marketing / PR Specialist at Titanium Capital
January 1, 2020 - January 1, 2022Responsible for managing and creating website content (copywriting, UX writing, and SEO). Developed an inbound marketing plan including a website, blog, social media content, ads (Google Ads and Meta Ads), and email marketing campaigns. Conducted routine social media monitoring using the Stilinguë tool. Identified and planned opportunities relevant to the commercial area with knowledge of investment products in the financial market. Provided support in the visual creation of institutional presentations and reports using PowerPoint, ensuring alignment with the company’s visual identity and the provided briefing.
Account Executive - Public Relations at Agency Via News
January 1, 2024 - PresentResponsible for managing Decathlon's Employer Branding strategy: planning content calendars and creating materials on retail, sports, and recruitment processes using Google Slides, a tool that facilitated collaborative adjustments with the client. Managed social media platforms and sponsored media campaigns (LinkedIn and LinkedIn Ads). Developed monthly performance reports and campaign-specific analysis. Regularly involved in planning and executing external events and branded content, managing timelines, preparing briefings, and ensuring delivery control.
Account Executive - Public Relations at Agency de Comunicação
January 1, 2021 - December 31, 2022Responsible for managing Decathlon's employer branding strategy: planning content calendars and creating materials on retail, sports, and recruitment processes using Google Slides, a tool that facilitated collaborative adjustments with the client. Managed social media platforms and sponsored media campaigns (LinkedIn and LinkedIn Ads). Developed monthly performance reports and campaign-specific analysis. Public relations professional serving Banco ABC Brasil, responsible for client communication management and press relations, including the production and dissemination of press releases, organizing relationship-building events, and coordinating spokespersons with specialized media. Regularly involved in planning and executing external events and branded content, managing timelines, preparing briefings, and ensuring delivery control.
Communication Analyst / Account Executive - Public Relations at Agency Via News
January 1, 2024 - December 31, 2026Responsible for managing Decathlon's Employer Branding strategy: planning content calendars and creating materials on retail, sports, and recruitment processes using Google Slides, a tool that facilitated collaborative adjustments with the client. Managed social media platforms and sponsored media campaigns (LinkedIn and LinkedIn Ads). Developed monthly performance reports and campaign-specific analysis. Public relations professional serving Banco ABC Brasil, responsible for client communications management and press relations, including the production and dissemination of press releases, organizing relationship-building events, and coordinating spokespersons with specialized media. Regularly involved in planning and executing external events and branded content, managing timelines, preparing briefings, and ensuring delivery control.
Account Executive - Public Relations at Agency Comunicação
January 1, 2021 - December 31, 2022Managed Decathlon's Employer Brand strategy; planned content calendars and created materials for retail, sports, and recruitment processes using Google Slides; facilitated collaborative adjustments with client; produced monthly performance reports and campaign-specific analysis; handled social media platforms and sponsored media campaigns.
Communication Analyst at Agency Via News
January 1, 2024 - December 31, 2026Account Executive at Agency Communications
January 1, 2021 - December 31, 2022Public Relations & Content professional responsible for managing Decathlon's Employer Branding strategy: planning content calendars and creating materials on retail, sports, and recruitment processes using Google Slides; managed social media platforms and sponsored media campaigns (LinkedIn and LinkedIn Ads); developed monthly performance reports and campaign-specific analysis; planned and executed external events and branded content, coordinating timelines and briefings to ensure delivery.
Account Executive - Public Relations & Content at Agency Via News
January 1, 2024 - December 31, 2026Communications role handling client relations and PR & content management for multiple campaigns; responsibilities included content planning, media outreach, and event coordination, ensuring alignment with client goals and branding.
Marketing and Communications Analyst at Titanium Capital
January 1, 2020 - December 31, 2021Responsible for managing and creating website content (copywriting, UX writing, and SEO). Developed an inbound marketing plan, including the creation of a website, blog, social media content, ads (Google Ads and Meta Ads), and email marketing campaigns. Conducted routine social media monitoring using the Stilingue tool. Identified and planned opportunities relevant to the commercial area, with knowledge of investment products in the financial market. Provided support in the visual creation of institutional presentations and reports using PowerPoint, ensuring alignment with the company's visual identity and the provided briefing.
Account Executive - Public Relations & Content at ABC Brasil Bank
January 1, 2021 - December 31, 2022Public relations professional responsible for client communications management and press relations, including the production and dissemination of press releases, organizing relationship-building events, and coordinating spokesperson interviews with specialized media. Regularly involved in planning and executing external events and branded content, managing timelines, preparing briefings, and ensuring delivery control.
Communication Analyst / Account Executive - Public Relations & Content at Agency Via News
January 1, 2024 - December 31, 2026Responsible for managing Decathlon's Employer Branding strategy: planning content calendars and creating materials on retail, sports, and recruitment processes using Google Slides, a tool that facilitated collaborative adjustments with the client. Managed social media platforms and sponsored media campaigns (LinkedIn and LinkedIn Ads). Developed monthly performance reports and campaign-specific analyses. Public relations professional serving ABC Brasil Bank, responsible for client communications management and press relations, including production and dissemination of press releases, organizing relationship-building events, and coordinating spokesperson interviews with specialized media. Regularly involved in planning and executing external events and branded content, managing timelines, preparing briefings, and ensuring delivery control.
Education
Diploma of Graphic Design at Entrepreneurship Education, Gold Coast, Australia
January 11, 2030 - March 12, 2026Marketing at University of São Paulo (USP)
January 11, 2030 - March 12, 2026Public Relations at Paulista State University (UNESP), Júlio de Mesquita Filho
January 1, 2020 - January 1, 2021Diploma of Graphic Design at Entrepreneur Education - Gold Coast, Australia
January 11, 2030 - March 12, 2026Marketing at University of São Paulo - USP
January 11, 2030 - March 12, 2026Public Relations at Júlio de Mesquita Filho – UNESP
January 1, 2020 - January 1, 2021Marketing at University of São Paulo - USP
January 11, 2030 - March 19, 2026Public Relations at Paulista State University (UNESP)
January 11, 2030 - March 19, 2026Program at UNESP (Júlio de Mesquita Filho) at UNESP (Universidade Estadual Paulista)
January 1, 2020 - January 1, 2021Diploma of Graphic Design and Entrepreneurship at Gold Coast, Australia
January 11, 2030 - March 19, 2026Diploma of Graphic Design at Entrepreneur Education, Gold Coast, Australia
January 11, 2030 - March 28, 2026Marketing at University of São Paulo (USP)
January 11, 2030 - March 28, 2026Public Relations at Paulista State University Júlio de Mesquita Filho (UNESP)
January 11, 2030 - March 28, 2026Diploma of Graphic Design and Entrepreneurship Education at Gold Coast, Australia
January 11, 2030 - April 2, 2026Marketing at University of São Paulo (USP)
January 11, 2030 - April 2, 2026Public Relations at Paulista State University (UNESP)
January 11, 2030 - April 2, 2026Diploma in Graphic Design at Gold Coast, Australia
January 11, 2030 - April 13, 2026Marketing at University of São Paulo (USP)
January 11, 2030 - April 13, 2026Public Relations at UNESP (Júlio de Mesquita Filho)
January 1, 2020 - December 31, 2021MBA in Marketing at University of São Paulo (USP)
January 1, 2016 - December 31, 2019Diploma of Graphic Design at Gold Coast, Australia
January 11, 2030 - April 20, 2026Public Relations at Paulista State University (UNESP)
January 11, 2030 - April 20, 2026Diploma of Graphic Design - Entrepreneur at Gold Coast, Australia
January 11, 2030 - May 5, 2026Marketing at University of São Paulo (USP)
January 11, 2030 - May 5, 2026Public Relations at Paulista State University (UNESP)
January 11, 2030 - May 5, 2026MBA at Titanium Capital
January 1, 2016 - January 1, 2019Qualifications
MBA
January 1, 2016 - December 31, 2019MBA
January 1, 2016 - January 1, 2019Diploma of Graphic Design and Entrepreneurship
January 11, 2030 - March 19, 2026MBA
January 1, 2016 - January 1, 2019MBA
January 1, 2016 - December 31, 2019MBA
January 1, 2016 - December 31, 2019Diploma in Graphic Design
January 11, 2030 - April 13, 2026MBA
January 1, 2016 - January 1, 2019Diploma in Graphic Design - Entrepreneur
January 11, 2030 - May 5, 2026Marketing
January 11, 2030 - May 5, 2026Public Relations
January 11, 2030 - May 5, 2026Industry Experience
Media & Entertainment, Financial Services, Professional Services, Education, Retail, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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