Barbara Lončarić

Creating and optimizing Google Ads campaigns; increasing website traffic, brand awareness, engagement and sales in target markets. Monitoring performance with Google Analytics and Google Ads. Administering the company website with a focus on SEO and regular updates. Coordinating social media campaigns, content production, events and media relations.

Key achievements: Increased website organic search performance by 39% and organic social performance by 1,113% in 2024 vs. 2023. Increased Facebook content interactions by 92.3% and net follows by 1.5K% in 2024 vs. 2023. Improved keyword rankings from >100 to top 10 results Key responsibilities: Planned, created and managed social media content across Facebook, Instagram and LinkedIn, including campaigns, community management and performance reporting. Managed website content and SEO, focusing on keywords, organic visibility and regular optimization. Created content for websites, industry publications and digital/print marketing materials. Developed visual assets including brochures, flyers, billboards, ads, videos and instructional materials. Coordinated media relations, interviews and annual media partnerships. Led Croatian content localization with global teams and external vendors, including translation contracts and content rights. Organized company events, trade fairs and photo shoots. Collaborated with internal and international teams to ensure consistent, high-quality content and brand communication.

Marketing: Created, published and managed social media content (FB,LN) Written articles, blog posts, and case studies for websites Prepared and managed all Google AdWords campaigns and activities Designed visuals, user instruction manuals Led the development of the DMS system website Working language: English + Croatian EDI : Managed EDI implementation projects, including mapping, testing, document validation Created structured document files in XML, Edifact and similar languages based on the client's system requirements Provided technical support and supervision of document exchange Developed XSLT schemas for PDF visualisation Collaborated with developers for updates and new project implementation