I’m a Buenos Aires-born graphic designer based in Italy, passionate about luxury branding and packaging design. I specialize in fashion, cosmetics, and gastronomy industries, combining a refined aesthetic sense with strategic design thinking. I create visually cohesive solutions that optimize resources and bring concepts to life.

Belén Hoyos

I’m a Buenos Aires-born graphic designer based in Italy, passionate about luxury branding and packaging design. I specialize in fashion, cosmetics, and gastronomy industries, combining a refined aesthetic sense with strategic design thinking. I create visually cohesive solutions that optimize resources and bring concepts to life.

Available to hire

I’m a Buenos Aires-born graphic designer based in Italy, passionate about luxury branding and packaging design.
I specialize in fashion, cosmetics, and gastronomy industries, combining a refined aesthetic sense with strategic design thinking. I create visually cohesive solutions that optimize resources and bring concepts to life.

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Language

English
Fluent
Spanish; Castilian
Fluent
Italian
Intermediate

Work Experience

Senior Graphic Designer at Rebecca Taylor
May 1, 2025 - May 1, 2025
Development of branding and graphic materials to strengthen visual identity. Design and layout of newsletters, internal stationery, digital assets, and GIFs. Creation of ads and web banners for online and social media platforms. Editorial design for lookbooks, postcards, and invitations, including print-ready files. Preparation of visual presentations and moodboards.
Lead Graphic Designer at Via Digital
April 1, 2021 - April 1, 2021
Budget analysis and resource optimization; design and project coordination; visual merchandising development; graphic systems for commercial and office spaces. Stands, vehicle graphics, signage, banners, POP materials, advertising, corporate identity, digital assets. Renders and photomontages; print-ready files and supervision of printing processes.
Senior Graphic Designer at Markova
May 1, 2022 - May 1, 2022
Design of POP materials and window displays; digital assets for web and social media; material research and selection; supplier negotiations.
Lead Graphic Designer at Ciro Gastronomy
November 1, 2021 - November 1, 2021
Brand development from concept to market presence; packaging design; apparel, POP materials, signage, vinyls, window displays, space design; social media content. Collaboration with architects for visual integration in physical spaces. Print-ready files; renders and photomontages of spaces.
Graphic Designer & Marketing Assistant at Laca Laboratory
September 1, 2016 - September 1, 2016
Branding and development of POP materials for point of sale, displays, stands, and banners; packaging design and evaluation of product packaging, including creation of product lines, labels, boxes, and cases; catalogs, vademecums, price lists, advertisements, brochures, and training materials. Production and management: print-ready originals and supplier coordination. Marketing support, events, promotions, influencer relations; market and competitor analysis; product photography and digital retouching; visual materials for beauty campaigns.
Senior Graphic Designer at Rebecca Taylor
May 31, 2025 - May 31, 2025
Design and development of branding and visual communications. Responsible for the design and layout of newsletters, internal stationery, digital assets, and GIFs; creation of ads and web banners for online and social media; editorial design for lookbooks, postcards, and invitations; development of moodboards and visual presentations; preparation of print-ready files.
Senior Graphic Designer at Markova
May 31, 2022 - May 31, 2022
Designed POP materials and window displays; created digital assets for web and social media; researched and selected new materials; managed supplier negotiations; packaging design, apparel prints, and product supports; designed signage and large-format graphics; prepared print-ready files.
Lead Graphic Designer at Ciro Gastronomy
November 30, 2021 - November 30, 2021
Led full branding development from concept to market presence; packaging design, apparel, POP materials, signage, vinyls, window displays, space design; strategic collaboration with architects for visual integration projects; prepared print-ready files; created renders and photomontages of spaces.
Lead Graphic Designer at Via Digital
April 30, 2021 - April 30, 2021
Responsible for analyzing budgets and optimizing resources, proposing tailored solutions that maximize materials, apply design criteria, and ensure the highest quality in final products according to client requirements. Focused on design and project coordination, leading the creation of visual merchandising and developing graphic systems for commercial and office spaces. Comprehensive design of stands, vehicle graphics, signage, banners, plotters, POP materials, advertising, corporate identity, and digital assets. Creation of renders and photomontages of spaces. Preparation of print-ready files for large-format printing, ensuring maximum quality and definition, and supervision of printing processes.
Graphic Designer & Marketing Assistant at Laca Laboratory
September 30, 2016 - September 30, 2016
Branding and development of POP materials for point of sale, displays, stands, and banners. Packaging design and evaluation of product packaging, including creation of product lines, labels, boxes, and cases. Design of catalogs, vademecums, price lists, advertisements, brochures, and training materials, maintaining brand consistency. Production and management: supervision of print-ready originals, coordinating with suppliers to ensure quality and timely delivery. Marketing support: assisted in campaigns, launches, social media planning, corporate events, and influencer relations. Supported market analysis and product photography; digital retouching and visual material creation for beauty campaigns.

Education

Graphic Designer, Design and Visual Communications at University of Buenos Aires
July 1, 2013 - December 1, 2019
Fashion Stylist at University of Palermo
March 1, 2012 - December 1, 2014
Digital Marketing at Coderhouse
October 1, 2025 - November 3, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Manufacturing, Other, Healthcare, Travel & Hospitality