What sets me apart is my background in art, which gives me a strong instinct for visual balance, hierarchy, and storytelling, so the interfaces I design are not just functional but feel intentional and engaging. Check out my portfolio at : bmchughdesigns.com. In addition, I am comfortable working independently, collaborating with different teams, and adapting as projects evolve, which makes me a good fit for a flexible, remote project like this one where both creativity and clarity really matter. My experience in UX and UI design comes from actually digging into messy, real world problems like unclear websites, confusing navigation, or disconnected user flows and turning them into something people can move through without thinking twice. I have spent a lot of time in Figma building everything from rough wireframes to polished interfaces, always shaping the work around user feedback and real needs rather than assumptions.
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● Performed heuristic evaluation to assess usability, accessibility, and mission alignment
● Conducted content inventory and restructured site architecture for improved clarity and
navigation
● Collaborated with stakeholders to evaluate CMS workflows and identify UX improvements
● Redesigned page hierarchy and terminology to reduce friction and improve user engagement
● Delivered wireframes and UX recommendations supporting implementation decisions
● Identified usability issues, navigation friction, and content clarity gaps impacting engagement
and membership growth
● Conducted site mapping and information architecture restructuring using Flowmapp
● Designed comprehensive design system including typography, color, iconography, and
reusable UI components
● Created low- and high-fidelity wireframes and interactive prototypes in Figma
● Incorporated stakeholder feedback to improve usability and streamline user journeys
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