Hi, I’m Benson Mwangi. I’m a results-driven digital marketing professional with over 5 years of experience building data-driven campaigns across Meta Ads, Google Ads, SEO, email marketing, and social media. I focus on turning insights into measurable growth, improving ROI, and optimizing marketing automation to drive business impact. I thrive in cross-functional teams, love refining funnels from awareness to conversion, and enjoy delivering clear, actionable results for clients and employers alike.…

Benson Mwangi

Hi, I’m Benson Mwangi. I’m a results-driven digital marketing professional with over 5 years of experience building data-driven campaigns across Meta Ads, Google Ads, SEO, email marketing, and social media. I focus on turning insights into measurable growth, improving ROI, and optimizing marketing automation to drive business impact. I thrive in cross-functional teams, love refining funnels from awareness to conversion, and enjoy delivering clear, actionable results for clients and employers alike.…

Available to hire

Hi, I’m Benson Mwangi. I’m a results-driven digital marketing professional with over 5 years of experience building data-driven campaigns across Meta Ads, Google Ads, SEO, email marketing, and social media. I focus on turning insights into measurable growth, improving ROI, and optimizing marketing automation to drive business impact.

I thrive in cross-functional teams, love refining funnels from awareness to conversion, and enjoy delivering clear, actionable results for clients and employers alike.

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Work Experience

Digital Marketing Assistant (Independent Contractor) at We na max Ltd
November 1, 2024 - Present
Supported execution of full-funnel digital marketing campaigns across social media and email marketing platforms, increasing audience engagement by 30% and improving donor and lead retention by 25%. Tracked weekly KPIs and campaign timelines, improving efficiency by 20%. Optimized Instagram content strategy (posts, reels, carousels) to strengthen brand awareness and increase organic reach by 35%. Managed online community engagement and reduced response times by 40%. Assisted in analytics tracking and weekly reports contributing to a 15% ROI improvement. Supported development and management of Odoo email automation campaigns, increasing email-generated leads by 20%. Conducted testing and optimization of emails, raising open rates by 18% and CTR by 12%. Assisted paid media reporting and conversion tracking across Meta Ads and Google Ads, reducing wasted ad spend by 15% and improving ROAS.
Paid Media & Growth Marketing Specialist at Upwork
July 1, 2022 - Present
Led planning, setup, and optimization of Google Ads and Meta Ads campaigns for service-based and local businesses, generating a 25–40% increase in qualified leads. Achieved an average ROAS of 3.2x through audience segmentation, creative optimization, and funnel improvements. Designed and automated CRM marketing workflows using Odoo CRM, reducing manual lead follow-ups by 35% and increasing conversion rates by 22%. Developed targeted lifecycle email marketing campaigns that increased customer retention and repeat engagement by 20%. Built and maintained performance dashboards using Looker Studio and Power BI, reducing reporting turnaround time by 50% and accelerating decision-making. Executed growth marketing strategies including funnel development, retargeting campaigns, and budget scaling, enabling clients to increase ad budgets by up to 60% while maintaining profitability.
Digital Marketing Strategist (Paid Media & Growth) at Sigma Realty LLC
February 1, 2020 - June 30, 2024
Managed and optimized high-budget Google Ads and Meta Ads campaigns ($20K–$50K/month) promoting real estate developments, increasing qualified property inquiries by 45% and reducing cost-per-lead by 22%. Led end-to-end lead acquisition strategy for residential and investment properties, improving property viewing bookings and consultation requests by 35%. Developed audience segmentation strategies (buyers, investors, retargeting pools, lookalikes) improving CTR by 28% and conversion efficiency. Designed and executed A/B testing across ad creatives, landing pages, and lead forms, improving lead-to-client conversion by 18%. Monitored daily campaign pacing, bidding, and attribution models to optimize ROAS and eliminate underperforming ad sets. Built performance dashboards tracking KPIs including inquiries, bookings, CPL, and ROAS using Looker Studio, improving reporting speed by 30%. Collaborated cross-functionally with sales and property teams to align messaging with launch timelines a

Education

Bachelor of Business Administration at Technical University of Mombasa
January 11, 2030 - April 2, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Real Estate & Construction
    paper Case Study 1: Real Estate Lead Generation Sigma Realty LLC

    Project Overview
    A real estate development company needed to generate high-quality property inquiries for residential and investment properties while reducing the cost of acquiring new leads.
    Challenge
    The client was investing heavily in paid media but struggled with inefficient targeting, high cost-per-lead, and inconsistent lead quality.
    Existing Strategy
    • High cost per lead from existing advertising campaigns
    • Poor audience targeting and inefficient segmentation
    • Low engagement and conversion rates from campaigns
    Strategy
    Implemented a structured paid media strategy including:
    • Google Ads search campaigns targeting high-intent property buyers
    • Meta Ads campaigns for discovery and retargeting
    • Audience segmentation for buyers, investors, and retargeting audiences
    • Lookalike audiences built from existing leads
    Execution
    • Managed monthly ad budgets between $20K – $50K
    • Created segmented campaigns by property type and buyer intent
    • Implemented A/B testing across ad creatives and landing pages
    • Optimized bidding strategies and audience targeting
    • Built performance dashboards using Looker Studio
    Results
    • 45% increase in qualified property inquiries
    • 22% reduction in cost per lead
    • 28% improvement in click-through rate
    • Significant increase in property viewing bookings