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I’m Benjamin Norris, a senior copywriter, content strategist, and journalist with a strong editorial instinct and a strategic approach to storytelling. I’ve written and led integrated campaigns across healthcare, medical, lifestyle, and luxury brands, creating brand voice, conversion-focused digital content and long-form editorial work that feels distinctive and human. Across my roles, I’ve partnered with creative and digital teams to develop campaign concepts and messaging, from patient-journey website copy and radio scripts to UHNW editorial features and global lifestyle coverage. I also bring leadership experience through editorial direction and stakeholder management, helping maintain consistent standards and elevate brands through compelling, commercially effective narrative.…I’m Benjamin Norris, a senior copywriter, content strategist, and journalist with a strong editorial instinct and a strategic approach to storytelling. I’ve written and led integrated campaigns across healthcare, medical, lifestyle, and luxury brands, creating brand voice, conversion-focused digital content and long-form editorial work that feels distinctive and human. Across my roles, I’ve partnered with creative and digital teams to develop campaign concepts and messaging, from patient-journey website copy and radio scripts to UHNW editorial features and global lifestyle coverage. I also bring leadership experience through editorial direction and stakeholder management, helping maintain consistent standards and elevate brands through compelling, commercially effective narrative.

Benjamin Norris

Copywriter, Content Strategist, Assistant Editor, +5

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I’m Benjamin Norris, a senior copywriter, content strategist, and journalist with a strong editorial instinct and a strategic approach to storytelling. I’ve written and led integrated campaigns across healthcare, medical, lifestyle, and luxury brands, creating brand voice, conversion-focused digital content and long-form editorial work that feels distinctive and human. Across my roles, I’ve partnered with creative and digital teams to develop campaign concepts and messaging, from patient-journey website copy and radio scripts to UHNW editorial features and global lifestyle coverage. I also bring leadership experience through editorial direction and stakeholder management, helping maintain consistent standards and elevate brands through compelling, commercially effective narrative.…I’m Benjamin Norris, a senior copywriter, content strategist, and journalist with a strong editorial instinct and a strategic approach to storytelling. I’ve written and led integrated campaigns across healthcare, medical, lifestyle, and luxury brands, creating brand voice, conversion-focused digital content and long-form editorial work that feels distinctive and human. Across my roles, I’ve partnered with creative and digital teams to develop campaign concepts and messaging, from patient-journey website copy and radio scripts to UHNW editorial features and global lifestyle coverage. I also bring leadership experience through editorial direction and stakeholder management, helping maintain consistent standards and elevate brands through compelling, commercially effective narrative.

Available to hire

I’m Benjamin Norris, a senior copywriter, content strategist, and journalist with a strong editorial instinct and a strategic approach to storytelling. I’ve written and led integrated campaigns across healthcare, medical, lifestyle, and luxury brands, creating brand voice, conversion-focused digital content and long-form editorial work that feels distinctive and human.

Across my roles, I’ve partnered with creative and digital teams to develop campaign concepts and messaging, from patient-journey website copy and radio scripts to UHNW editorial features and global lifestyle coverage. I also bring leadership experience through editorial direction and stakeholder management, helping maintain consistent standards and elevate brands through compelling, commercially effective narrative.

Skills

Copywriting

Branding

CRM

Experience Level

Copywriting

Expert

Branding

Expert

CRM

Expert

Work Experience

Creative Copywriter at Bupa

January 1, 2022 - Present

Led copy across integrated campaigns spanning digital, radio, and long-form content. Partnered with creative and digital teams to develop campaign concepts and messaging. Produced high-impact website copy and conversion-focused content across patient journeys, and supported editorial direction and content production for Practice Health Magazine. Helped ensure consistent brand tone of voice across multiple channels within a healthcare environment.

Editor and Journalist at The Last Concierge Magazine and The Review Magazine

January 1, 2020 - January 1, 2022

Editorial lead for global lifestyle publications with 125,000+ subscribers. Worked with PR partners, hotels, and F&B companies to deliver fast-turnaround coverage. Attended press trips, conferences, and industry showcases to maintain a strong grasp of trends and produce timely lifestyle features.

Editor and Content Writer at UHNW Insights

January 1, 2020 - January 1, 2022

Served as editorial lead for UHNW Insights, part of the Siretti exclusive network, overseeing content for UHNW service providers and travel experts. Conducted interviews with service professionals and coterie members, shaping the editorial voice and maintaining high standards across articles and case studies.

Senior Copywriter at Maison 21G

January 1, 2019 - December 31, 2022

Owned senior-level copy responsibilities for a fast-scaling luxury fragrance house. Developed naming, messaging, and storytelling across product launches. Produced web, social, newsletter, and PR content for international markets, and played an important role in establishing and maintaining brand voice during rapid expansion.

Agency Copywriter (La Prairie Worldwide) at Wunderman Thompson

January 1, 2018 - January 1, 2022

Delivered long-form editorial and campaign copy for a global luxury skincare brand. Produced content across multiple markets while maintaining brand consistency at scale. Collaborated closely with creative and strategy teams to support international campaigns.

Senior Copywriter at Haus of Hendricks (Dubai)

January 1, 2015 - January 1, 2022

Wrote copy for a fast-growing luxury agency serving multiple high-end clients. Delivered rebranding and comprehensive website copy across luxury sectors. Created campaigns for hospitality, finance, and government sectors, supporting international business needs and consistent brand execution across accounts.

Manager at International School of Language Excellence

January 1, 2013 - June 30, 2016

Managed a busy independent language academy in Bristol. Promoted and recruited learners for ESOL courses and Cambridge exams. Coordinated course convening and supported development of course materials while handling day-to-day operational responsibilities.

Lecturer of English as a foreign language at University of Budapest

January 1, 2011 - June 30, 2013

Lectured English as a foreign language to undergraduate students. Designed and delivered a range of courses, and supported course promotion activities as part of ongoing academic delivery and student recruitment.