I’m Hayley McMurray, founder and Creative Director at Bobby Mac Design. I blend sharp creative direction with marketing know-how to craft bold brand identities, manage campaigns, and deliver content that connects. I’m passionate about leadership and collaboration, turning ideas into results that not only look good but work hard. I’m dedicated to bringing visions to life and transforming goals into reality.…

Hayley McMurray

I’m Hayley McMurray, founder and Creative Director at Bobby Mac Design. I blend sharp creative direction with marketing know-how to craft bold brand identities, manage campaigns, and deliver content that connects. I’m passionate about leadership and collaboration, turning ideas into results that not only look good but work hard. I’m dedicated to bringing visions to life and transforming goals into reality.…

Available to hire

I’m Hayley McMurray, founder and Creative Director at Bobby Mac Design. I blend sharp creative direction with marketing know-how to craft bold brand identities, manage campaigns, and deliver content that connects.

I’m passionate about leadership and collaboration, turning ideas into results that not only look good but work hard. I’m dedicated to bringing visions to life and transforming goals into reality.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Creative Director at Nice Pak Products
March 1, 2022 - Present
I creatively direct and design cohesive brand identities for the Nice Pak brand folio. This includes but is not limited to packaging design, brand strategy, social media design, email marketing, POS, video editing, campaigns and advertising, promotions and competitions, product photography and styling.
Graphic Designer at Bobby Mac Design
February 1, 2015 - September 8, 2025
Created brand identities, packaging, and marketing collateral; developed artwork and layouts ensuring brand consistency across multi-channel campaigns for diverse clients.
Graphic Designer at Bobby Mac Design
April 1, 2017 - September 8, 2025
Contributed to end-to-end brand design including campaigns, packaging, and digital assets; collaborated with cross-functional teams to deliver cohesive visuals.
Lead Graphic Designer at Bobby Mac Design
May 1, 2018 - September 8, 2025
Led design workstreams, mentored junior designers, and delivered branding and packaging for multiple launches; aligned creative outputs with client goals.
Senior Graphic Designer at Bobby Mac Design
March 1, 2022 - September 8, 2025
Delivered high-impact design for multiple Nice Pak brands, expanding campaigns and upgrading packaging; collaborated with internal teams to drive brand growth.
Founder + Creative Director at Bobby Mac Design
April 1, 2018 - Present
Founded Bobby Mac Design and lead a studio delivering high-impact brand experiences across industries; guide brand strategy, identity, and creative concepts to drive growth.
Founder + Creative Director at Bobby Mac Design
April 1, 2018 - Present
Founder and Creative Director of Bobby Mac Design; leads a creative studio delivering high-impact brand experiences across industries. Responsible for brand strategy, identity, packaging, web design, campaigns and marketing integration; works with clients globally from Melbourne, Australia.
Senior Graphic Designer at Bobby Mac Design
March 1, 2022 - September 8, 2025
Senior Graphic Designer contributing to brand identity, packaging, and campaigns; collaborated across teams on growth-focused projects and client deliverables.
Lead Graphic Designer at Bobby Mac Design
May 1, 2018 - September 8, 2025
Led graphic design projects, developing branding, packaging, and digital assets to support startups and established brands.
Graphic Designer at Bobby Mac Design
April 1, 2017 - September 8, 2025
Graphic Designer focused on branding, packaging, and campaign assets.
Graphic Designer at Bobby Mac Design
February 1, 2015 - September 8, 2025
Graphic Designer in early career developing brand visuals and design outputs.

Education

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Qualifications

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Industry Experience

Professional Services, Media & Entertainment, Retail, Software & Internet, Consumer Goods

Skills

Experience Level