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Hello, I’m Bobi Hartanto, a Product Designer with over nine years of experience shaping digital experiences. I’ve delivered feature-rich designs across consumer-facing apps and complex SaaS platforms, including Point of Sale systems. My work centers on crafting simple, fun, and engaging experiences that people actually want to use. I’m passionate about turning business goals into intuitive design through research, collaboration, and a touch of creativity.…Hello, I’m Bobi Hartanto, a Product Designer with over nine years of experience shaping digital experiences. I’ve delivered feature-rich designs across consumer-facing apps and complex SaaS platforms, including Point of Sale systems. My work centers on crafting simple, fun, and engaging experiences that people actually want to use. I’m passionate about turning business goals into intuitive design through research, collaboration, and a touch of creativity.

Bobi Hartanto

Product Designer, UI Designer, UX Designer, +2

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Hello, I’m Bobi Hartanto, a Product Designer with over nine years of experience shaping digital experiences. I’ve delivered feature-rich designs across consumer-facing apps and complex SaaS platforms, including Point of Sale systems. My work centers on crafting simple, fun, and engaging experiences that people actually want to use. I’m passionate about turning business goals into intuitive design through research, collaboration, and a touch of creativity.…Hello, I’m Bobi Hartanto, a Product Designer with over nine years of experience shaping digital experiences. I’ve delivered feature-rich designs across consumer-facing apps and complex SaaS platforms, including Point of Sale systems. My work centers on crafting simple, fun, and engaging experiences that people actually want to use. I’m passionate about turning business goals into intuitive design through research, collaboration, and a touch of creativity.

Available to hire

Hello, I’m Bobi Hartanto, a Product Designer with over nine years of experience shaping digital experiences. I’ve delivered feature-rich designs across consumer-facing apps and complex SaaS platforms, including Point of Sale systems.

My work centers on crafting simple, fun, and engaging experiences that people actually want to use. I’m passionate about turning business goals into intuitive design through research, collaboration, and a touch of creativity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Indonesian

Fluent

Work Experience

Product Designer at Paton development

January 1, 2025 - November 22, 2025

Led company internal project from business research and design production.  responsibilities: • Product research understanding market + business • Observe for business opportunity • Setting product direction and goals  • Generate wireframes according to business process • Visual exploration (branding and design system) • Prototyping and generate high fidelity UI • Conduct usability tests • Maintaining alignment with development team

Senior UI/UX Design Consultant at IBM Indonesia

December 31, 2019 - December 31, 2019

I provide design consulting under IBM's Indonesia delivering user-centered design solutions that drive digital transformation for clients. Core Responsibilities: • Research and conducting design Audit of Existing Client Products • Setting up design organization and DesignOps • Help and assisting clients in building design systems.

Senior UI/UX Designer at MOKA POS

December 31, 2018 - December 31, 2018

Senior UI/UX Designer, onsite. Contributed to redesign efforts and design system improvements across digital touchpoints.

UI/UX Designer at Astragraphia Tbk.

December 31, 2017 - December 31, 2017

UI/UX Designer, onsite. Worked on user flows, prototyping, and collaboration with development teams.

Graphic Designer at Mulen Lowe Indonesia

June 6, 2014 - May 30, 2016

Graphic Designer, onsite. Created visual assets and marketing collateral as part of design team.

Digital Product Designer at Paton.dev

December 1, 2025 - December 1, 2025

Led an internal company project from business research to design production. Strategy: understand market and business, identify opportunities, set product direction and goals. Design: generate wireframes from business processes, visual exploration (branding and design system), prototyping, high-fidelity UI, usability tests, and maintain alignment with the development team.

Senior Design Consultant at IBM Indonesia

August 1, 2019 - August 1, 2019

Provided design consulting under IBM Indonesia, delivering digital transformation for clients. Core responsibilities included setting up design organization and DesignOps, conducting design audits and product research, and helping clients build design systems.

Senior UI/UX Designer at MOKA Pos

June 1, 2018 - June 1, 2018

Understanding briefs and generating high-fidelity UI designs; conducting research for feature validation and improvements; usability testing for improvements; maintaining design systems; cross-functional collaboration.

UI/UX Designer at Astragraphia Tbk.

February 1, 2017 - February 1, 2017

Understanding briefs and generating high-fidelity UI designs; assisting with product prototyping; cross-functional collaboration.

Graphic Designer at Mullen Lowe Indonesia

May 1, 2016 - May 1, 2016

Brainstorming and conceptualizing ideas; understanding briefs to generate brand key visuals; producing digital and print deliverables.