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I'm Bobin Thomas, a visionary UI/UX design leader with 20+ years shaping human-centered, consumer-scale digital experiences across retail, eCommerce, fintech, and enterprise SaaS. I define end-to-end UX strategy—from research to interaction design, visual systems, and delivery—and build and mentor cross-functional teams to deliver engaging, differentiated experiences that drive engagement, conversion, and loyalty. I’ve pioneered AI-driven design processes to personalize journeys at scale and optimize UX research workflows. I excel at partnering with executives and product leaders to translate insights into omni-channel experiences for mobile, web, and in-store interfaces, while fostering craft, experimentation, and continuous learning within high-performing teams.…I'm Bobin Thomas, a visionary UI/UX design leader with 20+ years shaping human-centered, consumer-scale digital experiences across retail, eCommerce, fintech, and enterprise SaaS. I define end-to-end UX strategy—from research to interaction design, visual systems, and delivery—and build and mentor cross-functional teams to deliver engaging, differentiated experiences that drive engagement, conversion, and loyalty. I’ve pioneered AI-driven design processes to personalize journeys at scale and optimize UX research workflows. I excel at partnering with executives and product leaders to translate insights into omni-channel experiences for mobile, web, and in-store interfaces, while fostering craft, experimentation, and continuous learning within high-performing teams.

Bobin Thomas

Product Designer, UI Designer, UX Designer, +2

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I'm Bobin Thomas, a visionary UI/UX design leader with 20+ years shaping human-centered, consumer-scale digital experiences across retail, eCommerce, fintech, and enterprise SaaS. I define end-to-end UX strategy—from research to interaction design, visual systems, and delivery—and build and mentor cross-functional teams to deliver engaging, differentiated experiences that drive engagement, conversion, and loyalty. I’ve pioneered AI-driven design processes to personalize journeys at scale and optimize UX research workflows. I excel at partnering with executives and product leaders to translate insights into omni-channel experiences for mobile, web, and in-store interfaces, while fostering craft, experimentation, and continuous learning within high-performing teams.…I'm Bobin Thomas, a visionary UI/UX design leader with 20+ years shaping human-centered, consumer-scale digital experiences across retail, eCommerce, fintech, and enterprise SaaS. I define end-to-end UX strategy—from research to interaction design, visual systems, and delivery—and build and mentor cross-functional teams to deliver engaging, differentiated experiences that drive engagement, conversion, and loyalty. I’ve pioneered AI-driven design processes to personalize journeys at scale and optimize UX research workflows. I excel at partnering with executives and product leaders to translate insights into omni-channel experiences for mobile, web, and in-store interfaces, while fostering craft, experimentation, and continuous learning within high-performing teams.

Available to hire

I’m Bobin Thomas, a visionary UI/UX design leader with 20+ years shaping human-centered, consumer-scale digital experiences across retail, eCommerce, fintech, and enterprise SaaS. I define end-to-end UX strategy—from research to interaction design, visual systems, and delivery—and build and mentor cross-functional teams to deliver engaging, differentiated experiences that drive engagement, conversion, and loyalty.

I’ve pioneered AI-driven design processes to personalize journeys at scale and optimize UX research workflows. I excel at partnering with executives and product leaders to translate insights into omni-channel experiences for mobile, web, and in-store interfaces, while fostering craft, experimentation, and continuous learning within high-performing teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Hindi

Advanced

Kannada

Advanced

Malayalam

Intermediate

Tamil

Intermediate

Work Experience

Product Designer — UI/UX Lead at HikeOn Technologies

October 1, 2024 - Present

Defined UX vision and end-to-end design strategy for a custom eCommerce ERP platform serving multiple retail business verticals, covering web and mobile consumer journeys. Architected a comprehensive design system with 250+ components, ensuring scalability, brand consistency, and WCAG accessibility compliance — implemented in Vue.js in collaboration with engineering. Implemented 8+ AI use cases to personalize customer journeys, optimize UX research workflows, and streamline interaction design for eCommerce platforms. Established design governance frameworks including component libraries, design review processes, and design-to-code pipelines, ensuring consistency and quality at scale. Collaborated with UX leadership, engineering, and business teams to align design strategy with product roadmaps, improving adoption across ERP modules.

Lead Experience Designer & Co-Founder at AUSYS Pty Ltd.

September 1, 2023 - October 1, 2024

Co-founded a UX and product design consultancy; led design strategy, visual design, and interaction design across multiple client industries. Partnered with cross-functional client teams to define experience principles, deliver user-centered design solutions, and align deliverables with business objectives. Oversaw UI/UX quality across web and mobile platforms, maintaining high standards of craft excellence and user engagement.

Senior Technical Manager — UI/UX at 3i Infotech Pvt. Ltd.

August 1, 2017 - September 1, 2023

Led a multi-disciplinary design team across enterprise banking, fintech, and retail platforms, owning UX strategy, research, and design execution end-to-end. Conducted comprehensive UX research including stakeholder interviews, usability testing, and consumer journey analysis. Established standardized UI frameworks, experience principles, and design systems across web and mobile platforms, ensuring consistency and quality at enterprise scale. Drove executive stakeholder alignment across business, product, and engineering teams—translating complex requirements into compelling, differentiated consumer experiences. Delivered frictionless digital banking and payment experiences, driving measurable improvements in user satisfaction, engagement, and retention. Managed design workloads using Agile methodology for rapid iteration and cross-functional delivery.

Lead UX Designer at iTriangle Infotech Pvt. Ltd.

August 1, 2016 - August 1, 2017

Led UX strategy, interaction design, and visual design across digital products — owning user research, wireframing, and high-fidelity prototyping. Facilitated brainstorming and design critique sessions, establishing clear interface direction and design standards across the team.

UI Architect at Phenomtec Solutions Pvt. Ltd.

September 1, 2011 - August 1, 2016

Designed and standardized UI frameworks, branding standards, and functional prototypes across multiple devices and product lines. Defined digital experience strategies and maintained design systems ensuring cross-platform consistency, accessibility, and usability.

Senior Interaction Designer at Symphony Services

March 1, 2008 - September 1, 2011

Led interaction design for Orbitz — a leading travel and eCommerce consumer platform — spanning requirement gathering, usability analysis, user testing, prototyping, and heuristic evaluation. Contributed to multiple game-changing product initiatives influencing consumer-scale digital experiences for millions of users.

Graphic Artist / Web Developer at Thoughtcell Infotech

January 1, 2005 - December 31, 2008

Graphic Artist / Web Developer roles during early career, focusing on creating graphic assets and web interfaces, branding, and UI components across products, and collaborating with development teams to translate branding into usable interfaces.

E-Learning Designer at Quantasoft Technologies

January 1, 2003 - December 31, 2005

Designed e-learning content and interfaces; collaborated with instructional designers; developed engaging digital assets for e-learning platforms.