Bonnie Lynn Segal

Available to hire

I'm Bonnie Lynn Segal, a design and branding expert based in New York. Since 1986 I founded Bonnie Segal Design, building on my experiences with Newman Design Associates (1980–1985).

About

I’m Bonnie Lynn Segal, a design and branding expert based in New York. Since 1986 I founded Bonnie Segal Design, building on my experiences with Newman Design Associates (1980–1985). I help small businesses, start-ups, and those looking to re-brand stand out from the crowd with award-winning designs and right-on concepts delivered in the first round.

I’ve developed brand identities and logos, naming, stationery, corporate identity systems, press kits, magazines, signage, posters, brochures and catalogs, booklets and pamphlets. My work has earned awards and recognition from clients and industry peers, and I’ve served in leadership roles with Women in Design: NY, SIGGRAPH/NY, and AIGA to advance design education and community.

  • Joined April 2025

Industry experience

  • Computers & Electronics
  • Education
  • Financial Services
  • Healthcare
  • Professional Services
  • Non-Profit Organization
  • Software & Internet
  • Telecommunications
  • Travel & Hospitality
  • Media & Entertainment
  • Other

Projects · 2

Client’s Objective:


To design a corporate identity and Branding https://www.twine.net/signin for a Placement Service.


Solution:
There are 16 circles depicting people searching for a job. The one circle above the others represents the person who stood out the most and got the job.


Printed on stationery and various promotional materials. This identity has won many awards and has been published in The Source Book of Visual Ideas by Seymour Chwast, the famous illustrator and Steve Heller, the Design Director at School of Visual Art, and has also appeared in many other publications as well as the prestigious website logo-archive in the UK, depicting the best logos over 70 years

  • Brand Designer
  • Concept Visualizer
  • Graphic Designer
  • +2

Client’s Objective: To design a logo for a placement Agency . I designed a logo with 16 circles, with one circle on top representing the person who got ahead. https://www.twine.net/signin to be used on all stationery and collaterals. Won best of logos and featured in “Source Book of Visual Ideas” by the famous illustrator, Seymour Chwast and the chair of Design, Steven Heller at School of Visual Arts. Also highlighted on a prestigious logo website, based in the UK, of the best logos in the last 70 years, logo-archive.

  • Brand Designer
  • Brand Strategist
  • Concept Artist
  • +1

Work experience· 10 roles

Board Member · SIGGRAPH/NYJan 2014 – Oct 2025 · 11 yrs 10 mos

Served on the board of directors for SIGGRAPH/NY and produced conferences.

Program Chair · Women in Design: NYJan 2000 – Oct 2025 · 25 yrs 10 mos

Program chair for the Women in Design: NY program.

Committee Member / Event Producer · AIGA Environmental Design CommitteeDec 1995 – Oct 2025 · 29 yrs 11 mos

Produced events while involved with the AIGA Environmental Design Committee.

Designer · Adler Placement AgencyJan 1990 – Present · 36 yrs 11 mos
Principal · Bonnie Segal DesignMay 1986 – Present · 40 yrs 7 mos
Founder / Principal Designer · Bonnie Segal DesignDec 1985 – Present · 41 yrs
Designer · Newman Design AssociatesMay 1981 – Sep 1985 · 4 yrs 5 mos
Designer · Newman Design AssociatesMay 1981 – Sep 1985 · 4 yrs 5 mos

Education· 10

Bachelor of Fine Arts · Pratt Institute1968 – 1972
Associate Degree in Marketing and Business · Baruch College2030 – 2025
Professor at AGC · Association of Graphic Communications1998 – 2025
Bachelor of Fine Arts in Graphic Design · Pratt Institute2030 – 2025

Certifications and awards· 25

Professor at AGC1990 – 1999

Taught graphic design, design theory, corporate identity

Graphics NY Illustration2030 – 2025
Philadelphia Art Director’s Club2030 – 2025
American Corporate Identity2030 – 2025

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