I'm Bonnie Lynn Segal, a design and branding expert based in New York. Since 1986 I founded Bonnie Segal Design, building on my experiences with Newman Design Associates (1980–1985). I help small businesses, start-ups, and those looking to re-brand stand out from the crowd with award-winning designs and right-on concepts delivered in the first round. I've developed brand identities and logos, naming, stationery, corporate identity systems, press kits, magazines, signage, posters, brochures and catalogs, booklets and pamphlets. My work has earned awards and recognition from clients and industry peers, and I've served in leadership roles with Women in Design: NY, SIGGRAPH/NY, and AIGA to advance design education and community.…

Bonnie Lynn Segal

Twine
PRO

I'm Bonnie Lynn Segal, a design and branding expert based in New York. Since 1986 I founded Bonnie Segal Design, building on my experiences with Newman Design Associates (1980–1985). I help small businesses, start-ups, and those looking to re-brand stand out from the crowd with award-winning designs and right-on concepts delivered in the first round. I've developed brand identities and logos, naming, stationery, corporate identity systems, press kits, magazines, signage, posters, brochures and catalogs, booklets and pamphlets. My work has earned awards and recognition from clients and industry peers, and I've served in leadership roles with Women in Design: NY, SIGGRAPH/NY, and AIGA to advance design education and community.…

Available to hire

I’m Bonnie Lynn Segal, a design and branding expert based in New York. Since 1986 I founded Bonnie Segal Design, building on my experiences with Newman Design Associates (1980–1985). I help small businesses, start-ups, and those looking to re-brand stand out from the crowd with award-winning designs and right-on concepts delivered in the first round.

I’ve developed brand identities and logos, naming, stationery, corporate identity systems, press kits, magazines, signage, posters, brochures and catalogs, booklets and pamphlets. My work has earned awards and recognition from clients and industry peers, and I’ve served in leadership roles with Women in Design: NY, SIGGRAPH/NY, and AIGA to advance design education and community.

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Language

English
Fluent

Work Experience

Designer at Newman Design Associates
May 1, 1981 - September 8, 1985
Designed corporate identities, including annual reports, packaging and signage and other design projects; contributed to award-winning logo design during tenure.
Illustrator / Designer at Adwell Audio-Visual Company
December 31, 1978 - October 18, 2025
Won first illustration award for the cover of their catalogue (1977/78); subsequent year won Best in Show for the catalogue cover; designed annual reports, corporate identities, posters, packaging, logos.
Producer / Designer / Animator at Children’s Television Network
January 1, 1976 - October 18, 2025
Produced, wrote, designed, and animated films for Sesame Street; their work appeared on WNET and is in the permanent library.
Designer at Adler Placement Agency
January 1, 1990 - Present
Designed a logo for the company; second award for logos; work featured in The Source Book of Visual Ideas by Steven Heller and Seymour Chwast; published in journals.
Program Chair at Women in Design: NY
January 1, 2000 - October 18, 2025
Program chair for the Women in Design: NY program.
Board Member at SIGGRAPH/NY
January 1, 2014 - October 18, 2025
Served on the board of directors for SIGGRAPH/NY and produced conferences.
Committee Member / Event Producer at AIGA Environmental Design Committee
December 30, 1995 - October 17, 2025
Produced events while involved with the AIGA Environmental Design Committee.
Principal at Bonnie Segal Design
May 26, 1986 - Present
Brand Identity, Brand strategy, Logos, Graphic Design, Collaterals
Designer at Newman Design Associates
May 3, 1981 - September 8, 1985
Designed corporate identities, logos, annual reports, posters, packaging
Founder / Principal Designer at Bonnie Segal Design
December 28, 1985 - Present
Founded and lead design studio specializing in brand identities and logos, with services including branding, naming, stationery, corporate identity, press kits, magazines, signage, posters, brochures, catalogs, booklets and pamphlets.

Education

Bachelor of Fine Arts at Pratt Institute
September 10, 1968 - May 25, 1972
Associate Degree in Marketing and Business at Baruch College
January 11, 2030 - October 13, 2025
Professor at AGC at Association of Graphic Communications
December 31, 1998 - October 13, 2025
Bachelor of Fine Arts in Graphic Design at Pratt Institute
January 11, 2030 - October 13, 2025
Associate Degree in Marketing and Business at Baruch College
January 11, 2030 - October 13, 2025
Bachelor of Fine Arts in Graphic Design at Pratt Institute
January 11, 2030 - October 13, 2025
Associate Degree in Marketing and Business at Baruch College
January 11, 2030 - October 13, 2025
Nursery School at Bronxville Nursery
September 5, 1955 - June 22, 1956
Associates Degree in Marketing and Business at Baruch College
January 11, 2030 - January 1, 2000
Bachelor of Fine Arts at Pratt Institute
January 11, 2030 - January 1, 1972

Qualifications

Professor at AGC
April 21, 1990 - December 12, 1999
Taught graphic design, design theory, corporate identity
Graphics NY Illustration
January 11, 2030 - October 13, 2025
Philadelphia Art Director’s Club
January 11, 2030 - October 13, 2025
American Corporate Identity
January 11, 2030 - October 13, 2025
Society of Publication Designers
January 11, 2030 - October 13, 2025
Creativity
January 11, 2030 - October 13, 2025
Desi
January 11, 2030 - October 13, 2025
Andy Award of Merit
January 11, 2030 - October 13, 2025
STA 100
January 11, 2030 - October 13, 2025
Praxis
January 11, 2030 - October 13, 2025
American Design Awards
January 11, 2030 - October 13, 2025
Graphics NY Illustration Award
January 11, 2030 - October 13, 2025
Philadelphia Art Directors Club Award
January 11, 2030 - October 13, 2025
American Corporate Identity Award
January 11, 2030 - October 13, 2025
Society of Publication Designers Award
January 11, 2030 - October 13, 2025
Creativity Award
January 11, 2030 - October 13, 2025
Desi Award
January 11, 2030 - October 13, 2025
Andy Award of Merit
January 11, 2030 - October 13, 2025
STA 100
January 11, 2030 - October 13, 2025
Praxis Award
January 11, 2030 - October 13, 2025
American Design Awards
January 11, 2030 - October 13, 2025
Art Direction Magazine recognition
January 11, 2030 - October 18, 2025
Logo design award – Adler Placement Agency
January 1, 1990 - October 18, 2025
American Design Award
January 11, 2030 - October 18, 2025
Praxis American Design Award
January 11, 2030 - October 18, 2025

Industry Experience

Computers & Electronics, Education, Financial Services, Healthcare, Professional Services, Non-Profit Organization, Software & Internet, Telecommunications, Travel & Hospitality, Media & Entertainment, Other
    paper Adler Placement Agency

    Client’s Objective:

    To design a corporate identity and Branding https://www.twine.net/signin for a Placement Service.

    Solution:
    There are 16 circles depicting people searching for a job. The one circle above the others represents the person who stood out the most and got the job.

    Printed on stationery and various promotional materials. This identity has won many awards and has been published in The Source Book of Visual Ideas by Seymour Chwast, the famous illustrator and Steve Heller, the Design Director at School of Visual Art, and has also appeared in many other publications as well as the prestigious website logo-archive in the UK, depicting the best logos over 70 years

    paper Adler Placement Agency

    Client’s Objective: To design a logo for a placement Agency . I designed a logo with 16 circles, with one circle on top representing the person who got ahead. https://www.twine.net/signin to be used on all stationery and collaterals. Won best of logos and featured in “Source Book of Visual Ideas” by the famous illustrator, Seymour Chwast and the chair of Design, Steven Heller at School of Visual Arts. Also highlighted on a prestigious logo website, based in the UK, of the best logos in the last 70 years, logo-archive.