A Senior Graphic Designer with over 28 years of industry experience, I bring a proven track record of translating organizational goals into high-impact digital and print campaigns that drive results. Throughout my career, including two decades leading visual and brand strategy in the hospitality sector, I have managed the entire creative lifecycle. My background combines deep creative strategy and high-level project management with hands-on production across digital media, typography, email marketing, and print. I am highly skilled across the Adobe Creative Suite, content management systems, CRM tools, and modern AI technologies. Whether leading full-scale campaign rollouts or collaborating closely with cross-functional teams, I take pride in delivering proactive, detail-oriented work on time and within budget. I would welcome the opportunity to discuss how my extensive design experience, strategic mindset, and technical versatility can support your organization's goals.

Melissa A McGrath

A Senior Graphic Designer with over 28 years of industry experience, I bring a proven track record of translating organizational goals into high-impact digital and print campaigns that drive results. Throughout my career, including two decades leading visual and brand strategy in the hospitality sector, I have managed the entire creative lifecycle. My background combines deep creative strategy and high-level project management with hands-on production across digital media, typography, email marketing, and print. I am highly skilled across the Adobe Creative Suite, content management systems, CRM tools, and modern AI technologies. Whether leading full-scale campaign rollouts or collaborating closely with cross-functional teams, I take pride in delivering proactive, detail-oriented work on time and within budget. I would welcome the opportunity to discuss how my extensive design experience, strategic mindset, and technical versatility can support your organization's goals.

Available to hire

A Senior Graphic Designer with over 28 years of industry experience, I bring a proven track record of translating organizational goals into high-impact digital and print campaigns that drive results.

Throughout my career, including two decades leading visual and brand strategy in the hospitality sector, I have managed the entire creative lifecycle. My background combines deep creative strategy and high-level project management with hands-on production across digital media, typography, email marketing, and print. I am highly skilled across the Adobe Creative Suite, content management systems, CRM tools, and modern AI technologies.

Whether leading full-scale campaign rollouts or collaborating closely with cross-functional teams, I take pride in delivering proactive, detail-oriented work on time and within budget. I would welcome the opportunity to discuss how my extensive design experience, strategic mindset, and technical versatility can support your organization’s goals.

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Work Experience

Senior Designer / Digital Marketing Manager at Cote Hospitality
February 1, 2005 - April 30, 2026
Senior Designer / Creative Director at Lakes Printing
February 1, 1997 - February 1, 2005

Education

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Qualifications

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Industry Experience

Travel & Hospitality, Real Estate & Construction, Retail, Financial Services, Professional Services, Consumer Goods
    Grand View Lodge App Campaign
    Grand View Lodge introduced a guest app to put pre-arrival requests, dining reservations, spa appointments, tee times, mobile keys, and resort information in every guest's pocket. The campaign needed to feel as polished as the property — and to drive measurable app downloads across every guest touchpoint. I designed a unified "Simplified." campaign system spanning 22×28 lobby posters, in-room TV channel graphics, and a consistent QR + App Store / Google Play download moment. Each execution swaps in a hero moment — memories on the dock, a spa morning, a signature dinner, a sunrise tee shot — while the typographic system, GVL monogram lockup, and CTA stay rock-steady across surfaces.
    Experience Guide
    A 64-page experience guide for a historic Minnesota resort — blending heritage storytelling with modern editorial design. Note: this project is currently in the works so it has some notes on it. creativedirector graphicdesigner projectmanager
    Adventure Company (proposed)
    A complete brand identity and marketing strategy proposal for a new adventure travel company built around off-grid exploration and mental reset.
    Cote Hospitality Brand
    Cote Hospitality needed a brand refresh that honored nearly a century of heritage while positioning the group for its next chapter. We developed a full identity system anchored by a custom CH monogram and a confident, classical wordmark. The deliverable was a complete branding portfolio and style guide — covering logo usage, color, typography, pattern, and applications across digital and print touchpoints. logodesign brandidentity creativestrategy