Available to hire
I’m Borja Castropol, a Marketing & Product Designer with over a decade of experience designing for brands across apparel, real estate, hotels, and restaurants. I specialize in crafting marketing experiences, building scalable design systems, and creating user-centered interfaces that boost conversions and brand coherence.
I’ve led design teams, driven end-to-end UX work, and collaborated closely with product, marketing, and engineering. Fluent in English and Spanish, I enjoy learning new methods and helping teams translate ideas into tangible products.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Product Design Lead at North Star Network
January 1, 2025 - January 1, 2025Led product design initiatives and managed the design team, establishing design standards and ensuring alignment with product and marketing goals.
Product Designer at KaFe Rocks
January 1, 2024 - January 1, 2024Designed product visuals, contributed to new design systems and interface elements to increase conversion. Collaborated with cross-functional teams to align product and marketing.
Jr UI Designer at KaFe Rocks
January 1, 2022 - January 1, 2022Created low-fidelity and high-fidelity interface designs and assets for the company’s multiple sites, supporting rapid iteration and delivery.
Marketing Designer at Club America Touroperator
January 1, 2020 - January 1, 2020Product design in the Marketing Department to create better user experiences. Led the development of a company-wide design system and streamlined marketing site experiences across products.
Marketing & Product Designer at Freelance
January 1, 2013 - November 6, 2025Design works for various brands and businesses including apparel brands, real estate, hotels, restaurants. Responsible for marketing and product design across multiple client projects, including branding, UX/UI, marketing collateral, and digital experiences. Built cohesive visual language and improved client conversions through clean, user-centered design.
Education
B.A. in English Studies at Universidad de Oviedo
January 1, 2012 - January 1, 2016Certificate of Higher Education in Graphic and Web Design at Emilio Alarcos Gijón
January 1, 2016 - January 1, 2018User Experience Design at Georgia Institute of Technology
January 1, 2019 - January 1, 2019Qualifications
Certificate of Higher Education in Graphic and Web Design
January 1, 2016 - January 1, 2018Industry Experience
Retail, Media & Entertainment, Travel & Hospitality, Real Estate & Construction, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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