I'm Bouke van den Berg, a copywriter, transcreator and SEO specialist who unburdens clients by shaping authentic voices and clear messages. I love turning complex ideas into compelling, SEO-friendly content that resonates with audiences. Beyond writing, I partner with brands to refine tone, localization and content strategy, always aiming for long-term collaboration and measurable results. I’m precise, fast and enthusiastic, and I take pride in delivering quality on time to ensure a smooth, productive partnership.

Bouke van den Berg

I'm Bouke van den Berg, a copywriter, transcreator and SEO specialist who unburdens clients by shaping authentic voices and clear messages. I love turning complex ideas into compelling, SEO-friendly content that resonates with audiences. Beyond writing, I partner with brands to refine tone, localization and content strategy, always aiming for long-term collaboration and measurable results. I’m precise, fast and enthusiastic, and I take pride in delivering quality on time to ensure a smooth, productive partnership.

Available to hire

I’m Bouke van den Berg, a copywriter, transcreator and SEO specialist who unburdens clients by shaping authentic voices and clear messages. I love turning complex ideas into compelling, SEO-friendly content that resonates with audiences.

Beyond writing, I partner with brands to refine tone, localization and content strategy, always aiming for long-term collaboration and measurable results. I’m precise, fast and enthusiastic, and I take pride in delivering quality on time to ensure a smooth, productive partnership.

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Language

Dutch
Fluent
English
Fluent

Work Experience

Head of Content at ACT.agency
February 1, 2023 - Present
Oversee the quality of all Always On copy; act as SEO lead; manage localization, language QA and content QA; responsible for monthly reporting and performance analytics with clients including ODIDO, Nationale-Nederlanden, LG, Schiphol, Auto1 and NDA projects.
SEO optimization & Language, Localization + Content QA at Chillistore
August 1, 2022 - Present
Lead SEO optimization, localization, translation and QA for a global recruitment site; ongoing remote engagement.
Creative Copywriter at Mother Tongue
May 1, 2022 - Present
Creative copywriting with a focus on transcreation, translation and localization for multiple clients; collaborative, ongoing copy team work.
Copywriter & SEO Specialist at qontent matters
February 1, 2014 - February 1, 2023
Responsible for all blog and SEO texts; topic selection via keyword research; create briefs; ensure tone of voice and SEO; measure results in Looker Studio; brief writers on optimizations; occasional writing.
Content Manager at Simpel
March 1, 2022 - Present
Detached for three days a week; responsible for all commercial copy; rewritten key site pages; developed a copy guide for tone of voice; involved in migrations with a focus on customer journey and clear copy.
Copywriter at Tele2
January 1, 2020 - March 1, 2020
Wrote chatbot copy for the post-merger with T-Mobile; mapped customer journeys and created chatbot copy aligned with the new system.

Education

Bachelor's degree in Journalism at Hogeschool Utrecht
August 1, 2006 - June 1, 2013
Data Visualization at Beeckestijn Business School
January 1, 2021 - January 19, 2026
SEO Specialist at SEOguru.nl
October 1, 2018 - January 1, 2019
SEO Training for Web Developers at SEOguru.nl
September 1, 2018 - January 19, 2026
SEO Training for Copywriters at SEOguru.nl
June 1, 2018 - January 19, 2026
Branded Content Strategy at Utrecht Business School
March 1, 2016 - May 1, 2016
Certificate of Proficiency in English at University of Cambridge
October 1, 2014 - January 1, 2015

Qualifications

Certificate of Proficiency in English
October 1, 2014 - January 1, 2015
SEO Specialist
October 1, 2018 - January 1, 2019
Branded Content Strategy
March 1, 2016 - May 1, 2016
Data Visualization
January 1, 2021 - January 19, 2026
SEO Training for Web Developers
September 1, 2018 - January 19, 2026
SEO Training for Copywriters
June 1, 2018 - January 19, 2026

Industry Experience

Media & Entertainment, Software & Internet, Telecommunications, Professional Services, Education

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