Available to hire
Senior Product Designer and UX Developer with 13+ years of experience designing and scaling enterprise and consumer digital products. I lead end-to-end product design—from discovery and UX strategy through execution and optimization—while balancing user needs, technical constraints, and business goals.
Known for partnering cross-functionally with product, engineering, design, and business stakeholders to deliver intuitive, high-impact experiences. I build scalable design systems, run usability and A/B testing, and drive accessibility improvements to improve adoption, clarity, and operational efficiency.
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Work Experience
Senior Product Designer & UX Developer at FordDirect
November 1, 2018 - January 1, 2026Led end-to-end product design for enterprise dealer platforms supporting 3,500+ U.S. Ford and Lincoln dealerships, including discovery, UX reframing, high-fidelity design, and implementation. Developed and maintained scalable design systems, Figma component libraries, and UX standards/workflows that improved consistency and increased development speed by 200%+. Owned UX strategy across multiple B2B/B2C platforms, leading A/B testing, usability testing, journey mapping, and accessibility initiatives (WCAG 2.1 AA) to deliver scalable, user-centered experiences. Partnered with executive stakeholders, product managers, engineers, designers, and marketing teams to align user needs with business objectives and roadmaps. Streamlined dealer communications by consolidating fragmented workflows into unified digital experiences, increasing clarity and engagement by 300%. Improved adoption and operational efficiency through standardized digital assets and UX walkthrough/training content, supportin
Creative Director at Mr. Alan’s Shoe & Sportswear
April 1, 2017 - November 1, 2018Directed creative strategy across e-commerce, marketing, and in-store experiences during a major brand evolution to ensure consistent brand execution across touchpoints. Led end-to-end design and development of a mobile-first responsive e-commerce platform, increasing online sales by 400% despite minimal inventory. Partnered with ownership, marketing, developers, photographers, designers, and external agencies to deliver integrated omnichannel campaigns that drove both digital and in-store engagement. Established scalable creative workflows, managed design teams and approvals, and standardized content and photography processes to improve quality, efficiency, and brand consistency.
Sr. UI / UX Designer at HoMedics LLC
March 1, 2016 - April 1, 2017Served as UX lead for multiple consumer brands, collaborating with developers, product managers, and marketing teams. Designed and implemented scalable digital assets across desktop and mobile platforms. Led UX strategy for new product category launches, ensuring cohesive experiences from concept through deployment. Provided consultative guidance on mobile application UX, brand compliance, and best practices.
Assistant Creative Director at HoMedics LLC
November 1, 2013 - April 1, 2016Supported creative leadership by overseeing packaging, display, and marketing collateral across multiple brands. Managed execution of trade show booths, retail displays, and promotional materials. Developed and standardized email templates aligned with brand and campaign objectives.
Education
Bachelor of Arts Degree in Graphic Design at International Academy of Design & Technology
January 1, 2013 - January 1, 2013Qualifications
Industry Experience
Retail, Software & Internet, Media & Entertainment, Professional Services, Consumer Goods
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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