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Hi, I’m Beka Pratov, a product designer with 10+ years across premium consumer products, branding, and UX. I’ve delivered manufacturable hardware, packaging, and brand-consistent digital experiences for Philips, JDE Peet’s, Wavin and independent clients using 3D CAD (Rhino, Fusion 360, SolidWorks), Figma, rapid prototyping and CMF. I focus on translating abstract positioning into tactile systems—materials, finishes, labeling and presentation—while aligning with manufacturing constraints. I work fast, collaboratively, and am comfortable on-site in the Netherlands to ship high-quality deliverables on tight timelines.…Hi, I’m Beka Pratov, a product designer with 10+ years across premium consumer products, branding, and UX. I’ve delivered manufacturable hardware, packaging, and brand-consistent digital experiences for Philips, JDE Peet’s, Wavin and independent clients using 3D CAD (Rhino, Fusion 360, SolidWorks), Figma, rapid prototyping and CMF. I focus on translating abstract positioning into tactile systems—materials, finishes, labeling and presentation—while aligning with manufacturing constraints. I work fast, collaboratively, and am comfortable on-site in the Netherlands to ship high-quality deliverables on tight timelines.

Beka Pratov

Product Designer, UX Designer, UI Designer, +2

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Hi, I’m Beka Pratov, a product designer with 10+ years across premium consumer products, branding, and UX. I’ve delivered manufacturable hardware, packaging, and brand-consistent digital experiences for Philips, JDE Peet’s, Wavin and independent clients using 3D CAD (Rhino, Fusion 360, SolidWorks), Figma, rapid prototyping and CMF. I focus on translating abstract positioning into tactile systems—materials, finishes, labeling and presentation—while aligning with manufacturing constraints. I work fast, collaboratively, and am comfortable on-site in the Netherlands to ship high-quality deliverables on tight timelines.…Hi, I’m Beka Pratov, a product designer with 10+ years across premium consumer products, branding, and UX. I’ve delivered manufacturable hardware, packaging, and brand-consistent digital experiences for Philips, JDE Peet’s, Wavin and independent clients using 3D CAD (Rhino, Fusion 360, SolidWorks), Figma, rapid prototyping and CMF. I focus on translating abstract positioning into tactile systems—materials, finishes, labeling and presentation—while aligning with manufacturing constraints. I work fast, collaboratively, and am comfortable on-site in the Netherlands to ship high-quality deliverables on tight timelines.

Available to hire

Hi, I’m Beka Pratov, a product designer with 10+ years across premium consumer products, branding, and UX. I’ve delivered manufacturable hardware, packaging, and brand-consistent digital experiences for Philips, JDE Peet’s, Wavin and independent clients using 3D CAD (Rhino, Fusion 360, SolidWorks), Figma, rapid prototyping and CMF.

I focus on translating abstract positioning into tactile systems—materials, finishes, labeling and presentation—while aligning with manufacturing constraints. I work fast, collaboratively, and am comfortable on-site in the Netherlands to ship high-quality deliverables on tight timelines.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Russian

Fluent

Kirghiz, Kyrgyz

Fluent

Dutch

Beginner

Ukrainian

Intermediate

Kazakh

Intermediate

Work Experience

UX Digital Designer & Marketing at Royal Philips

February 1, 2025 - Present

Led Digital+ app redesign for 10+ partners and introduced a design workflow that tripled delivery speed and improved consistency. Collaborated with marketing, developers and external partners to ship localized, brand-consistent creatives and flows across multiple markets using Figma, component libraries, A/B style iterations and rapid user feedback.

Digital UX Product Designer at PRATOV DESIGN

September 1, 2021 - Present

Founded and ran a studio delivering 30+ websites and web apps; led end-to-end UX and UI in Figma and builds in Framer and WordPress. Created brand identity systems and collateral to align physical and digital touchpoints.

UX Product Design Engineer at JACOBS DOUWE EGBERTS PEET'S

September 1, 2024 - January 1, 2025

Contributed to Philips L’OR Barista premium coffee machine industrial and UX work, delivering an 8 cm thin redesign with 80% reused parts for improved sustainability. Prototyped and validated concepts using 3D CAD, CMF explorations and physical mockups aligned with manufacturing and sustainability constraints.

UX Product Design Engineer at WAVIN B.V.

February 1, 2024 - June 1, 2024

Redesigned a modular stormwater system (tested to 70 tons, filtration to 110 mm) and supported client presentations and simulations.

UX Product Designer at BEKFLIP GAMES

October 1, 2023 - March 1, 2024

Launched Billion Battles game via Kickstarter (150% funded in 3 days, shipped to 20+ countries) while owning product, marketing, and community.

UX Product Design Engineer at STEAMBOX

September 1, 2023 - January 1, 2024

Led SteamBox+ self-heating lunchbox redesign, improving steam performance and cook speed and securing adoption into the product line.

UX Product Design Engineer at LIGHT TREE VENTURES

February 1, 2023 - June 1, 2023

Created a stretchable red-light therapy sports sleeve with a pattern that increased stretchability by 150% and delivered packaging and expo presentation assets.

UX Product Design Engineer at BS TOYS

September 1, 2022 - January 1, 2023

Designed an outdoor and active toy game with educational and strategic mechanics that won #1 Product at the IDE Expo.

Lead Product Graphic Designer at GOODBRELOK SHOP

January 1, 2016 - February 1, 2022

Led merchandise design for major entertainment brands (Disney, Warner Brothers), delivering hundreds of products.

Digital Concept Designer at AIKAKPROSTO MEDIA

January 1, 2020 - June 1, 2020

Designed futuristic smartphone concepts for tech media with over one million followers and widespread media citations.

Digital Marketing Designer at ABAKUS SCHOOL

September 1, 2018 - May 1, 2022

Created digital and physical advertising for schools with more than 50,000 students and 216 locations.