Beka Pratov
Hi, I’m Beka Pratov, a product designer with 10+ years across premium consumer products, branding, and UX.
About
Hi, I’m Beka Pratov, a product designer with 10+ years across premium consumer products, branding, and UX. I’ve delivered manufacturable hardware, packaging, and brand-consistent digital experiences for Philips, JDE Peet’s, Wavin and independent clients using 3D CAD (Rhino, Fusion 360, SolidWorks), Figma, rapid prototyping and CMF.
I focus on translating abstract positioning into tactile systems—materials, finishes, labeling and presentation—while aligning with manufacturing constraints. I work fast, collaboratively, and am comfortable on-site in the Netherlands to ship high-quality deliverables on tight timelines.
- 11 years' experience
- Joined January 2026
Languages
- EnglishFluent
- RussianFluent
- Kirghiz, KyrgyzFluent
- DutchBeginner
- UkrainianIntermediate
- KazakhIntermediate
Industry experience
- Manufacturing
- Consumer Goods
- Media & Entertainment
- Software & Internet
- Professional Services
- Retail
Work experience· 12 roles
Led Digital+ app redesign for 10+ partners and introduced a design workflow that tripled delivery speed and improved consistency. Collaborated with marketing, developers and external partners to ship localized, brand-consistent creatives and flows across multiple markets using Figma, component libraries, A/B style iterations and rapid user feedback.
Contributed to Philips L’OR Barista premium coffee machine industrial and UX work, delivering an 8 cm thin redesign with 80% reused parts for improved sustainability. Prototyped and validated concepts using 3D CAD, CMF explorations and physical mockups aligned with manufacturing and sustainability constraints.
Redesigned a modular stormwater system (tested to 70 tons, filtration to 110 mm) and supported client presentations and simulations.
Education
Certifications and awards
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