Charles Rafael Bracca

Led creative direction and visual production for high-volume e-commerce photography across toys, home goods, fashion, food, and lifestyle products. Directed studio operations to ensure compliance with Amazon visual standards. Managed and mentored photographers, stylists, and retouchers while optimizing production workflows and enforcing quality control. Art directed product and lifestyle shoots to maximize customer engagement and drive online conversions, balancing creative leadership with operational excellence for scalable content delivery.

Led premium on-figure fashion, e-commerce, product, lifestyle, and campaign imagery plus branded short-form video for digital, retail, and marketing channels. Managed fast-paced, high-volume studio productions with multiple models/looks, directing fashion posing, movement, fit, and denim presentation. Partnered with creative and marketing teams to translate seasonal concepts into compelling visual content. Owned end-to-end production from pre-production through final delivery: casting, scheduling, shot lists, lighting, camera systems, equipment, digital capture, studio workflow, and final post. Created accurate color and capture standards and led high-end retouching for denim washes, fabric texture, skin tones, and garment fit across channels.

Worked as a senior photographer, producer, and creative director on a range of television and advertising projects, including Vh1 – America’s Teen Idol, G4 Network, Oxygen Network, TLC, and History Channel. Served as photographer, art direction lead, producer, and creative director for global advertising campaigns across spirits, apparel, skincare, hair, nutrition, and consumer brands, supporting both product and lifestyle creative requirements.