I am a confident, dynamic and results-driven Brand Marketing Professional with over six years’ experience in the industry, leading integrated marketing campaigns and managing 360° brand strategies across fashion, luxury, and lifestyle sectors. I am skilled at delivering impactful work on time and within budget, with a strong track record of driving brand growth through strategic thinking and hands-on execution. I am commended for my meticulous attention to detail and unique creative flair that brings every brand touchpoint to life — from concept to rollout, with compelling brand narratives that engage and convert.…

tatummansfield

I am a confident, dynamic and results-driven Brand Marketing Professional with over six years’ experience in the industry, leading integrated marketing campaigns and managing 360° brand strategies across fashion, luxury, and lifestyle sectors. I am skilled at delivering impactful work on time and within budget, with a strong track record of driving brand growth through strategic thinking and hands-on execution. I am commended for my meticulous attention to detail and unique creative flair that brings every brand touchpoint to life — from concept to rollout, with compelling brand narratives that engage and convert.…

Available to hire

I am a confident, dynamic and results-driven Brand Marketing Professional with over six years’ experience in the industry, leading integrated marketing campaigns and
managing 360° brand strategies across fashion, luxury, and lifestyle sectors. I am skilled at delivering impactful work on time and within budget, with a strong track record
of driving brand growth through strategic thinking and hands-on execution. I am commended for my meticulous attention to detail and unique creative flair that brings
every brand touchpoint to life — from concept to rollout, with compelling brand narratives that engage and convert.

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Language

English
Fluent
Afrikaans
Fluent

Work Experience

Junior Brand Manager - Premium & Luxury Eyewear at Saatchi & Saatchi
July 1, 2022 - October 10, 2025
Led end-to-end brand management for a premium eyewear portfolio, developing influencer partnerships, tracking activations, and producing brand assets. Managed budgets in collaboration with PR and events agencies and delivered brand campaigns across Oakley, Ray-Ban, Vogue Eyewear, Arnett, and licensed brands. Maintained brand governance, created quarterly retail calendars, and drove cross-channel marketing initiatives to amplify brand presence.
Account Manager - FMCG (Alcohol) at iam creative Agency
February 1, 2021 - October 10, 2025
Managed client relationships and communications, ensuring all projects and campaigns were delivered on time and within budget. Oversaw the full lifecycle from brief to execution, held weekly status meetings, and maintained detailed status trackers. Collaborated with PR and event agencies to drive cost-effective, impactful campaigns.
Junior Brand Strategist - Fashion Eyewear & Footwear at Saatchi & Saatchi
March 1, 2019 - October 10, 2025
Developed consumer insights and supported the development of strategic brand concepts for fashion eyewear and footwear brands. Assisted with retail strategy development and brief creation to guide creative execution.
Social Media Coordinator at Rustenburg Girls’ High School
December 31, 2015 - October 10, 2025
Managed the school’s social media presence, created content, scheduled posts, and monitored engagement to support school communications and community outreach.

Education

Bachelor of Commerce in Strategic Brand Management at IIE Vega School
January 1, 2016 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services