Available to hire
I’m a driven marketing executive with over 9 years of experience leading strategic initiatives across Africa and the MENA region in manufacturing, telecommunications, and fintech. I excel in omni-channel campaigns, digital transformation, and automation-driven strategies that boost lead generation, ROI, and merchant partnerships.
I’m seeking a remote senior marketing management role focused on scaling digital performance and strategic brand growth, leveraging data-driven decision-making and cross-functional collaboration to deliver measurable business impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Swahili
Fluent
French
Intermediate
Work Experience
Channel Marketing Manager at Equity Bank Kenya Limited
July 1, 2025 - November 8, 2025Developed and implemented integrated marketing strategies across physical and digital channels, driving consistent customer experiences and product visibility across branches, ATMs, agency banking, and mobile platforms. Planned multi-channel campaigns promoting key banking products and services, improving engagement and conversion across retail and SME segments. Partnered with Digital, Product Development, and Sales teams to align messaging and promotions, ensuring unified customer journeys. Mapped and optimized channel transitions to improve digital self-service to in-branch flow. Conducted market and competitor analyses to identify trends and opportunities. Managed an annual marketing budget of KES 80 million and coordinated cross-functional meetings and agency collaborations, ensuring brand consistency.
Marketing Consultant at Brandly Guru
October 1, 2023 - November 8, 2025Developed and implemented a comprehensive digital marketing strategy for Paycards, increasing online visibility and customer acquisition through data-driven content optimization and targeted campaigns. Conceptualized and executed an inbound lead generation system for GXA’s referral program, automating workflows and improving lead conversion across digital touchpoints. Collaborated virtually with global teams to deploy tailored marketing automation solutions, ensuring consistent campaign delivery. Managed digital advertising budgets over USD 50,000, driving ROI through precise audience targeting and performance tracking. Designed and launched integrated content campaigns across platforms, boosting brand awareness among business clients in Africa and the MENA region. Analyzed performance data to refine strategies and reduce acquisition costs. Built long-term client relationships through strategic guidance and post-campaign analysis.
Marketing Manager at Melvins Tea
June 30, 2025 - June 30, 2025Led development and execution of a marketing strategy to strengthen brand equity and drive revenue across commercial channels. Managed a multidisciplinary team of seven (product development, digital, brand, and trade). Integrated market intelligence and analytics to improve forecasting and performance tracking across regional markets. Coordinated 25+ campaigns annually across HORECA, modern trade, and export segments for measurable sales uplift. Managed an annual budget over KES 120 million, optimizing resources and ensuring ROI. Collaborated with remote agency partners and regional distributors to streamline creative production and digital placements.
Marketing Manager at Virtual Pay International
August 31, 2023 - August 31, 2023Developed and executed 12 targeted multi-channel campaigns that boosted lead generation by 22% and attracted five new global partners, contributing to 30% of total company revenue. Increased marketing ROI by 32% through AI-enabled localization of campaigns in English, French, and German, improving lead conversion and retention. Led virtual cross-functional teams across Africa, Europe, and the Middle East to ensure consistent brand messaging and timely delivery. Achieved monthly recurring revenue growth and increased transaction volumes by promoting the company’s recurring payment technology to gaming and global e-commerce merchants. Established strategic alliances with industry influencers, associations, and trade bodies, strengthening brand credibility. Implemented a lead nurturing and marketing automation framework that reactivated previously unqualified leads.
Marketing Specialist at DPO Group
September 30, 2022 - September 30, 2022Led digital marketing initiatives to improve brand visibility and lead generation; collaborated on campaigns and content production; supported cross-functional campaigns; contributed to improved ROI and campaign performance.
Digital Marketing Executive at Wananchi Group
April 30, 2018 - April 30, 2018Delivered digital marketing campaigns to boost brand awareness and engagement, supporting overall business growth during tenure.
Senior Marketing Executive at Chloride Exide Limited
December 31, 2017 - December 31, 2017Led marketing campaigns across multiple channels, strengthening brand presence and driving market share in targeted segments.
Brand Ambassador at Knight Frank
July 31, 2014 - July 31, 2014Represented the brand at events and client engagements to build relationships and drive brand perception.
Business Development Executive at Lowry Enterprises
December 31, 2012 - December 31, 2012Drove client acquisition and partnership development, contributing to revenue growth and market expansion.
Education
Bachelor of Science in International Business Administration at United States International University
January 11, 2030 - November 8, 2025Qualifications
Associate Member (ACIM) – Chartered Institute of Marketing (CIM), UK
January 1, 2020 - November 8, 2025Industry Experience
Financial Services, Telecommunications, Manufacturing, Consumer Goods, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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