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I’m a Digital Marketing Manager specializing in demand generation, performance marketing, and revenue optimization. I scale paid media campaigns, optimize conversion funnels, and leverage analytics to drive measurable business outcomes. I’ve led high-budget initiatives and delivered tangible results such as increased organic traffic, reduced cost-per-acquisition, and sustainable multi-channel growth. I excel at turning data into actionable insights, building dashboards and storytelling-friendly reports for non-technical stakeholders, and continuously improving strategies through AI-powered optimization and rigorous experimentation.…I’m a Digital Marketing Manager specializing in demand generation, performance marketing, and revenue optimization. I scale paid media campaigns, optimize conversion funnels, and leverage analytics to drive measurable business outcomes. I’ve led high-budget initiatives and delivered tangible results such as increased organic traffic, reduced cost-per-acquisition, and sustainable multi-channel growth. I excel at turning data into actionable insights, building dashboards and storytelling-friendly reports for non-technical stakeholders, and continuously improving strategies through AI-powered optimization and rigorous experimentation.

Masudur Rahman

Marketing Strategist, Growth Marketer, Performance Marketer, +2

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I’m a Digital Marketing Manager specializing in demand generation, performance marketing, and revenue optimization. I scale paid media campaigns, optimize conversion funnels, and leverage analytics to drive measurable business outcomes. I’ve led high-budget initiatives and delivered tangible results such as increased organic traffic, reduced cost-per-acquisition, and sustainable multi-channel growth. I excel at turning data into actionable insights, building dashboards and storytelling-friendly reports for non-technical stakeholders, and continuously improving strategies through AI-powered optimization and rigorous experimentation.…I’m a Digital Marketing Manager specializing in demand generation, performance marketing, and revenue optimization. I scale paid media campaigns, optimize conversion funnels, and leverage analytics to drive measurable business outcomes. I’ve led high-budget initiatives and delivered tangible results such as increased organic traffic, reduced cost-per-acquisition, and sustainable multi-channel growth. I excel at turning data into actionable insights, building dashboards and storytelling-friendly reports for non-technical stakeholders, and continuously improving strategies through AI-powered optimization and rigorous experimentation.

Available to hire

I’m a Digital Marketing Manager specializing in demand generation, performance marketing, and revenue optimization. I scale paid media campaigns, optimize conversion funnels, and leverage analytics to drive measurable business outcomes. I’ve led high-budget initiatives and delivered tangible results such as increased organic traffic, reduced cost-per-acquisition, and sustainable multi-channel growth.

I excel at turning data into actionable insights, building dashboards and storytelling-friendly reports for non-technical stakeholders, and continuously improving strategies through AI-powered optimization and rigorous experimentation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Manager at Intelle Hub

January 1, 2023 - Present

Promoted Intelle Hub’s SaaS products (Intelle POS, Intelle CRM, ServeSense OS, SailCMS, Redprint App Builder, E Logbook, POMR) in the North American market. Led strategic marketing efforts contributing to 30% YoY revenue growth and expanded market presence. Conducted market research to size opportunities, define personas, benchmark competitors, and forecast sales. Optimized PPC across channels with AI-powered bidding, reducing CPA by 40%. Improved SEO with AI analytics, increasing organic rankings by 40% and driving 55% growth in website traffic. Enhanced email performance (open rates up 38%, CTR up 25%) via segmentation and AI-optimized content. Implemented tracking, ETL data flows, data cleaning, and KPI monitoring; built dashboards and communicated insights to non-analytic audiences.

Digital Marketing Analyst at Upland Software Inc

October 1, 2021 - November 1, 2022

Led stakeholder sessions to define marketing analytics strategy, reporting frameworks, KPI measurement, and marketing effectiveness analysis. Optimized paid media (~$500K/month) across channels, evaluating ROI, audience performance, and revenue impact. Analyzed customer data to inform acquisition, retention, and up-selling. Identified root causes of high CPL and helped build landing pages that reduced CPL by ~40%. Oversaw SEO agency performance under a $100K annual contract and delivered dashboards for stakeholders. Trained teams on UTM tracking and data-driven attribution.

Digital Marketing Specialist at Maple Lotus Inc

September 1, 2015 - August 1, 2021

Collaborated with cross-functional teams to align paid media strategy, product launches, demand generation, and marketing objectives. Built and optimized campaigns across Google Ads and Meta Ads to achieve growth targets. Created high-performance ad copy, visuals, and CTAs; managed budgets to maximize ROI. Led A/B and multivariate testing for ads and landing pages, implemented multi-touch attribution, and conducted LTV/CAC analysis to refine targeting and bidding strategies.

Hydraulic Engineer at Skyjack

February 1, 2013 - August 1, 2015

Designed hydraulic systems for multiple lifting machine models, overseeing all phases from benchmarking to production release. Collaborated with cross-functional teams to ensure reliability and safety in mechanical systems.

Mechanical Design Engineer at Daimler Buses North America

June 1, 2005 - December 1, 2012

Managed innovation project meetings with internal/external customers and executives. Prepared design and testing validation reports and mentored 15+ junior teammates.