I'm a digital marketing pioneer guiding strategy, technology, ecommerce, social marketing, production, and measurement. I love turning ideas into measurable results for SMBs and brands, blending marketing, media and advertising know-how with hands-on execution. As a collaborative leader with a startup mindset, I build turn-key solutions, empower teams to deliver high-impact campaigns, speak at industry events, and stay ahead of digital trends.

I'm a digital marketing pioneer guiding strategy, technology, ecommerce, social marketing, production, and measurement. I love turning ideas into measurable results for SMBs and brands, blending marketing, media and advertising know-how with hands-on execution. As a collaborative leader with a startup mindset, I build turn-key solutions, empower teams to deliver high-impact campaigns, speak at industry events, and stay ahead of digital trends.

Available to hire

I’m a digital marketing pioneer guiding strategy, technology, ecommerce, social marketing, production, and measurement. I love turning ideas into measurable results for SMBs and brands, blending marketing, media and advertising know-how with hands-on execution.

As a collaborative leader with a startup mindset, I build turn-key solutions, empower teams to deliver high-impact campaigns, speak at industry events, and stay ahead of digital trends.

See more

Language

Spanish; Castilian
Intermediate
English
Fluent

Work Experience

Owner and Founder at BowlerWorks
October 1, 2018 - Present
Digital Marketing Consultancy leveraging 30+ years of marketing expertise. Services include strategy, social marketing, content marketing, paid search, paid social, SEO, email marketing, web development, ecommerce, voice assistants and chatbots.
EVP, Managing Director at Flipside Group (a division of Weber Shandwick)
September 1, 2017 - October 1, 2018
Launched North American operations for the UK-based digital agency. Led digital strategy and projects involving website development, ecommerce enablement, mobile app development, and AI-powered community management, chatbots and voice technologies. Sold in $1M+ of digital projects and retainer work across ~12 clients; managed US operations and separate P&L.
Senior Vice President, Social and Content Marketing at SapientRazorfish
August 1, 2015 - February 1, 2017
Managed 50+ teammates and NA social/content marketing practice with P&L ownership. Pioneered real-time/predictive listening product WAVE and led 25+ socially-led product announcements and launches. Represented the practice at industry conferences and in press. Built best practices and scalable processes.
Group Vice President at Razorfish
July 1, 2008 - August 1, 2015
Established and evolved the social media practice as a billable offering. Led strategy, planning, community management, editorial calendars, paid social, influencer programming, measurement, and reporting. Built foundational deliverables and internal tech capability for social marketing.
VP Digital Advertising at Avenue A Razorfish
August 1, 2007 - July 1, 2008
Acted as liaison between creative and media teams to integrate digital advertising services. Defined best practices for ad production and strategy for key accounts.
VP Media Director and Search Practice Lead at Agency.com
April 1, 1999 - August 1, 2007
Led online advertising group covering display, paid search, SEO, email, and analytics. Served as Search Engine Practice Lead and Media Research Practice Lead, guiding analytics, campaign optimization, and third-party ad-serving.
VP Associate Media Director, Interactive at Campbell Mithun Esty Advertising
October 1, 1987 - April 1, 1999
Held multiple media roles, helped create the agency’s interactive entry, and launched first digital ad programs with AOL and Prodigy.

Education

Bachelor of Arts at University of Notre Dame
January 11, 2030 - December 9, 2025
Bachelor of Arts at University of Notre Dame
January 11, 2030 - December 9, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality, Retail