Breeana Sawyer
I'm a social media strategist, content creator, and creative producer with experience helping brands tell stories that connect and convert.
About
I’m a social media strategist, content creator, and creative producer with experience helping brands tell stories that connect and convert. Within hospitality, travel, beauty, wellness, entertainment, nonprofits, and lifestyle, I’ve developed content strategies, managed social platforms, produced short form video, and created UGC that feels authentic to each brand’s voice.
My background spans both the creative and operational sides of production, giving me the ability to take projects from concept to execution with equal parts strategy and creativity. Whether I’m building a content calendar, capturing campaign assets on site, editing scroll stopping videos, or supporting live productions, I focus on creating work that is thoughtful, engaging, and results driven.
I thrive in fast paced environments, adapt quickly across industries, and bring a collaborative approach that helps brands build lasting communities instead of simply chasing trends.
- 5 years' experience
- Joined July 2026
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Non-Profit Organization
- Education
- Healthcare
- Travel & Hospitality
- Professional Services
Work experience· 5 roles
Led social media strategy and content organization for an award-winning comedian with over three million followers across platforms. Built and managed a high-volume posting cadence including daily Instagram content, one to two TikTok posts per day, and weekly YouTube uploads. Produced in-person content shoots and tour promotions. Collaborated with talent and internal team to align brand voice, content direction, and audience engagement. Increased engagement and follower growth through aligned content strategy.
Boutique social media consultancy providing creative strategy and execution for clients in wellness, beauty, fitness, and nonprofit sectors. Led and managed a distributed creative team supporting strategy, content production, scheduling, analytics, and community engagement across multiple client accounts. Drove follower growth by 20-45% and engagement rate increases by 25-60% within 90-day cycles. Provided both remote strategy and on-site content coverage.
Led social media strategy, content creation, and community engagement for a boutique cycling studio. Produced in-person content, including class footage, instructor features, and rider-focused stories. Created email campaigns and platform notices; scheduled studio events. Implemented online content and promotions across social channels.
Education
Certifications and awards
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