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I'm a social media strategist, content creator, and creative producer with experience helping brands tell stories that connect and convert. Within hospitality, travel, beauty, wellness, entertainment, nonprofits, and lifestyle, I've developed content strategies, managed social platforms, produced short form video, and created UGC that feels authentic to each brand's voice. My background spans both the creative and operational sides of production, giving me the ability to take projects from concept to execution with equal parts strategy and creativity. Whether I'm building a content calendar, capturing campaign assets on site, editing scroll stopping videos, or supporting live productions, I focus on creating work that is thoughtful, engaging, and results driven. I thrive in fast paced environments, adapt quickly across industries, and bring a collaborative approach that helps brands build lasting communities instead of simply chasing trends.…I'm a social media strategist, content creator, and creative producer with experience helping brands tell stories that connect and convert. Within hospitality, travel, beauty, wellness, entertainment, nonprofits, and lifestyle, I've developed content strategies, managed social platforms, produced short form video, and created UGC that feels authentic to each brand's voice. My background spans both the creative and operational sides of production, giving me the ability to take projects from concept to execution with equal parts strategy and creativity. Whether I'm building a content calendar, capturing campaign assets on site, editing scroll stopping videos, or supporting live productions, I focus on creating work that is thoughtful, engaging, and results driven. I thrive in fast paced environments, adapt quickly across industries, and bring a collaborative approach that helps brands build lasting communities instead of simply chasing trends.

Breeana Sawyer

Social Media Manager, Content Strategist, Creative Director, +2

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I'm a social media strategist, content creator, and creative producer with experience helping brands tell stories that connect and convert. Within hospitality, travel, beauty, wellness, entertainment, nonprofits, and lifestyle, I've developed content strategies, managed social platforms, produced short form video, and created UGC that feels authentic to each brand's voice. My background spans both the creative and operational sides of production, giving me the ability to take projects from concept to execution with equal parts strategy and creativity. Whether I'm building a content calendar, capturing campaign assets on site, editing scroll stopping videos, or supporting live productions, I focus on creating work that is thoughtful, engaging, and results driven. I thrive in fast paced environments, adapt quickly across industries, and bring a collaborative approach that helps brands build lasting communities instead of simply chasing trends.…I'm a social media strategist, content creator, and creative producer with experience helping brands tell stories that connect and convert. Within hospitality, travel, beauty, wellness, entertainment, nonprofits, and lifestyle, I've developed content strategies, managed social platforms, produced short form video, and created UGC that feels authentic to each brand's voice. My background spans both the creative and operational sides of production, giving me the ability to take projects from concept to execution with equal parts strategy and creativity. Whether I'm building a content calendar, capturing campaign assets on site, editing scroll stopping videos, or supporting live productions, I focus on creating work that is thoughtful, engaging, and results driven. I thrive in fast paced environments, adapt quickly across industries, and bring a collaborative approach that helps brands build lasting communities instead of simply chasing trends.

Available to hire

I’m a social media strategist, content creator, and creative producer with experience helping brands tell stories that connect and convert. Within hospitality, travel, beauty, wellness, entertainment, nonprofits, and lifestyle, I’ve developed content strategies, managed social platforms, produced short form video, and created UGC that feels authentic to each brand’s voice.

My background spans both the creative and operational sides of production, giving me the ability to take projects from concept to execution with equal parts strategy and creativity. Whether I’m building a content calendar, capturing campaign assets on site, editing scroll stopping videos, or supporting live productions, I focus on creating work that is thoughtful, engaging, and results driven.

I thrive in fast paced environments, adapt quickly across industries, and bring a collaborative approach that helps brands build lasting communities instead of simply chasing trends.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Social Media Strategist and Content Manager at Preacher Lawson

April 1, 2025 - May 31, 2025

Led social media strategy and content organization for an award-winning comedian with over three million followers across platforms. Built and managed a high-volume posting cadence including daily Instagram content, one to two TikTok posts per day, and weekly YouTube uploads. Produced in-person content shoots and tour promotions. Collaborated with talent and internal team to align brand voice, content direction, and audience engagement. Increased engagement and follower growth through aligned content strategy.

Social Media Manager at The Social Agency Boutique

September 1, 2024 - January 1, 2026

Boutique social media consultancy providing creative strategy and execution for clients in wellness, beauty, fitness, and nonprofit sectors. Led and managed a distributed creative team supporting strategy, content production, scheduling, analytics, and community engagement across multiple client accounts. Drove follower growth by 20-45% and engagement rate increases by 25-60% within 90-day cycles. Provided both remote strategy and on-site content coverage.

Social Media Manager at Pure NRG Cycle

December 1, 2023 - December 31, 2024

Led social media strategy, content creation, and community engagement for a boutique cycling studio. Produced in-person content, including class footage, instructor features, and rider-focused stories. Created email campaigns and platform notices; scheduled studio events. Implemented online content and promotions across social channels.

Social Media Manager and Office Administrator at Sway Dance Center

August 1, 2021 - August 31, 2024

Created social media marketing strategy to target the desired audience and increase enrollment for dance classes and private lessons. Created and managed content to increase engagement on Facebook and Instagram; managed an ads strategy and promotion for major fundraising campaigns. Created and managed events. Collaborated with talent and internal team to align brand voice, content direction, and audience engagement. Increased overall engagement by eight percent during the contract period.

Social Media Manager at Abide Women's Health Services

September 1, 2020 - January 31, 2022

Nonprofit birth center and maternal health organization focused on education, community, and equitable care. Increased organic engagement for a 40 percent through a strategy shift toward mission-led, community focused content. Drove a 25 percent increase in annual event participation by leading creative direction and promotion for major fundraising and awareness campaigns. Collaborated cross functionally with leadership to align content strategy with organizational goals. Provided both remote strategy and on-site content coverage.