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I’m a Social Media & Marketing Specialist based in New York, with hands-on experience supporting beauty and fashion brands through platform-native content, influencer collaboration, and integrated marketing campaigns.

About

I’m a Social Media & Marketing Specialist based in New York, with hands-on experience supporting beauty and fashion brands through platform-native content, influencer collaboration, and integrated marketing campaigns. I manage day-to-day content for Instagram, TikTok, YouTube, X, and Pinterest—translating brand priorities into creative that feels native to each platform.

I combine creative execution with data-driven insights by using performance and engagement metrics to improve posting strategy and guide future campaign decisions. I’ve also built Pinterest presence from the ground up and supported PR/influencer programming, earned-to-social storytelling, and email marketing coordination—always focused on helping brands grow while coordinating effectively across cross-functional teams.

  • 4 years' experience
  • Joined September 2026

Industry experience

  • Retail
  • Media & Entertainment
  • Consumer Goods

Work experience

Social Media Coordinator · WYN BeautyMay 2023 – Sep 2025 · 2 yrs 5 mos

Managed day-to-day social content across Instagram, TikTok, YouTube, X, and Pinterest by translating brand priorities, product launches, and cultural moments into platform-native storytelling. Used content performance, audience behavior, and engagement insights to identify trends, optimize posting strategy, and inform future creative and campaign decisions. Partnered cross-functionally with Brand, Creative, PR, Influencer, and E-commerce teams to coordinate social calendars, content approvals, launches, and high-priority brand moments. Supported influencer/creator partnerships through sourcing and relationship management, content planning, and amplification across owned and creator channels. Built WYN Beauty’s Pinterest presence from the ground up, developing its visual and content strategy and connecting shoppable content to Shopify to support product discovery and conversion.

Global Account Coordinator · DeVries GlobalJan 2022 – Dec 2023 · 2 yrs

Executed integrated PR and influencer programs for Sephora, supporting media and creator outreach, product launches, events, and brand storytelling across earned and social channels. Built and maintained targeted media and influencer lists, coordinated outreach and campaign logistics, and tracked coverage and performance for client reporting. Collaborated with account, creative, and client teams to deliver high-visibility campaigns while managing competing priorities and fast-moving timelines.

Public Relations Intern · Blue Sky CommunicationsJan 2021 – Dec 2022 · 2 yrs

Collaborated with Directors on PR and influencer campaigns for beauty clients by developing creative concepts, writing brand copy, and supporting outreach strategies aimed at increasing brand visibility.

Education

Bachelor of Science (B.S.), Advertising & Marketing Communications · Fashion Institute of Technology2030 – 2025

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