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Hi, I'm Brenda Emmendorfer Beraldes Rego, a bilingual Social Media Strategist based in São Paulo. I bring 3+ years of experience leading digital strategy and content creation for major Brazilian media brands, helping brands grow audiences organically and tell authentic stories across Instagram, TikTok, YouTube, LinkedIn, and beyond. I love fashion-forward visual storytelling, data-driven content calendars, and collaborating with creators to maintain a cohesive brand voice. Fluent in English and Portuguese, I’m passionate about building genuine connections between brands and audiences through engaging content and thoughtful storytelling.…Hi, I'm Brenda Emmendorfer Beraldes Rego, a bilingual Social Media Strategist based in São Paulo. I bring 3+ years of experience leading digital strategy and content creation for major Brazilian media brands, helping brands grow audiences organically and tell authentic stories across Instagram, TikTok, YouTube, LinkedIn, and beyond. I love fashion-forward visual storytelling, data-driven content calendars, and collaborating with creators to maintain a cohesive brand voice. Fluent in English and Portuguese, I’m passionate about building genuine connections between brands and audiences through engaging content and thoughtful storytelling.

Brenda Emmendorfer Beraldes Rego

Social Media Manager, Digital Marketer, Content Creator, +2

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Hi, I'm Brenda Emmendorfer Beraldes Rego, a bilingual Social Media Strategist based in São Paulo. I bring 3+ years of experience leading digital strategy and content creation for major Brazilian media brands, helping brands grow audiences organically and tell authentic stories across Instagram, TikTok, YouTube, LinkedIn, and beyond. I love fashion-forward visual storytelling, data-driven content calendars, and collaborating with creators to maintain a cohesive brand voice. Fluent in English and Portuguese, I’m passionate about building genuine connections between brands and audiences through engaging content and thoughtful storytelling.…Hi, I'm Brenda Emmendorfer Beraldes Rego, a bilingual Social Media Strategist based in São Paulo. I bring 3+ years of experience leading digital strategy and content creation for major Brazilian media brands, helping brands grow audiences organically and tell authentic stories across Instagram, TikTok, YouTube, LinkedIn, and beyond. I love fashion-forward visual storytelling, data-driven content calendars, and collaborating with creators to maintain a cohesive brand voice. Fluent in English and Portuguese, I’m passionate about building genuine connections between brands and audiences through engaging content and thoughtful storytelling.

Available to hire

Hi, I’m Brenda Emmendorfer Beraldes Rego, a bilingual Social Media Strategist based in São Paulo. I bring 3+ years of experience leading digital strategy and content creation for major Brazilian media brands, helping brands grow audiences organically and tell authentic stories across Instagram, TikTok, YouTube, LinkedIn, and beyond.

I love fashion-forward visual storytelling, data-driven content calendars, and collaborating with creators to maintain a cohesive brand voice. Fluent in English and Portuguese, I’m passionate about building genuine connections between brands and audiences through engaging content and thoughtful storytelling.

Skills

Copywriting

Video Advert

Experience Level

Copywriting

Expert

Video Advert

Expert

Language

Portuguese

Fluent

English

Fluent

French

Intermediate

Spanish; Castilian

Beginner

Work Experience

Institutional Relations Analyst at Instituto J&F

November 1, 2023 - November 1, 2023

Produced and managed digital communication materials for international audiences. Ensured tone, voice, and message consistency across campaigns. Strengthened global brand perception through strategic storytelling and cultural adaptation.

Senior Digital Marketing Analyst at Canal Rural (J&F Group)

November 1, 2023 - November 1, 2025

Developed and executed content calendars across Instagram, YouTube, LinkedIn, and TikTok, achieving over 10M monthly organic views. Created trend-driven short-form videos and copy that increased engagement and audience growth by 200% in one year. Collaborated with creators and internal teams to ensure cohesive brand storytelling and visual identity. Analyzed performance metrics, optimized content strategy, and implemented A/B testing for audience retention. Oversaw bilingual content (EN/PT) to expand reach and brand recognition internationally.

Administrative and Pedagogical Assistant at Instituto J&F / Escola Germinare

February 1, 2023 - February 1, 2023

Assisted in bilingual educational content creation and digital communication for institutional projects. Supported planning and execution of online and offline events.

Store Manager at Swift (JBS Foods)

August 1, 2020 - August 1, 2020

Managed daily operations and customer engagement strategies with a focus on clear communication and brand presentation.