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Brand & marketing strategist who develops and executes data-driven digital marketing strategies and omnichannel campaigns for global brands. Focused on audience research, content strategy, KPI tracking, and performance optimization to drive measurable business results. Experience includes leading growth, managing paid social and testing, and managing end-to-end content for multiple social platforms and accounts. Skilled in copywriting, social media management, campaign optimization, and turning insights into results using AI tools to improve workflow productivity.…Brand & marketing strategist who develops and executes data-driven digital marketing strategies and omnichannel campaigns for global brands. Focused on audience research, content strategy, KPI tracking, and performance optimization to drive measurable business results. Experience includes leading growth, managing paid social and testing, and managing end-to-end content for multiple social platforms and accounts. Skilled in copywriting, social media management, campaign optimization, and turning insights into results using AI tools to improve workflow productivity.

Brenda Sofía Garza Neira

Brand Strategist, Content Producer, Digital Marketer, +2

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Brand & marketing strategist who develops and executes data-driven digital marketing strategies and omnichannel campaigns for global brands. Focused on audience research, content strategy, KPI tracking, and performance optimization to drive measurable business results. Experience includes leading growth, managing paid social and testing, and managing end-to-end content for multiple social platforms and accounts. Skilled in copywriting, social media management, campaign optimization, and turning insights into results using AI tools to improve workflow productivity.…Brand & marketing strategist who develops and executes data-driven digital marketing strategies and omnichannel campaigns for global brands. Focused on audience research, content strategy, KPI tracking, and performance optimization to drive measurable business results. Experience includes leading growth, managing paid social and testing, and managing end-to-end content for multiple social platforms and accounts. Skilled in copywriting, social media management, campaign optimization, and turning insights into results using AI tools to improve workflow productivity.

Available to hire

Brand & marketing strategist who develops and executes data-driven digital marketing strategies and omnichannel campaigns for global brands. Focused on audience research, content strategy, KPI tracking, and performance optimization to drive measurable business results.

Experience includes leading growth, managing paid social and testing, and managing end-to-end content for multiple social platforms and accounts. Skilled in copywriting, social media management, campaign optimization, and turning insights into results using AI tools to improve workflow productivity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

Korean

Intermediate

English

Advanced

French

Beginner

Work Experience

Brand & People Strategist

January 1, 2025 - Present

Developed and executed data-driven digital marketing strategies and omnichannel campaigns for global brands including Grupo Bimbo, Innvictus, and Caterpillar. Built marketing plans with audience research, content strategy, KPI tracking, and performance optimization to deliver measurable business outcomes.

Growth Strategist at Imobilem

January 1, 2024 - January 1, 2025

Planned, executed, and optimized Meta Ads campaigns for 15+ accounts, consistently delivering positive ROI and meeting projected targets. Drove performance through data analysis, A/B testing, budget management, and ad creation to scale digital marketing results.

Content Manager at Imobilem

January 1, 2023 - January 1, 2024

Led end-to-end social media content creation for Instagram, Facebook, LinkedIn, TikTok, and email for 8+ accounts. Supported trend research, conceptualization, and strategy execution while leading cross-functional collaboration to boost engagement and drive organic and paid conversions.

Marketing Analyst at John Deere

January 1, 2020 - January 1, 2021

Managed brand guidelines and event/product production to ensure cohesive visual and experiential marketing touchpoints. Led cross-functional stakeholder meetings to align content direction, campaign performance, and social media execution.