Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Brenna Quinn, a full-stack paid media expert with 14+ years managing the full lifecycle of paid search and paid media campaigns, split between agency account management and in-house demand-gen leadership. I build campaigns from scratch in Google Ads, Microsoft Ads, and Meta, implement bid strategies, optimize for ROI, and resolve tracking issues proactively. I have led cross-channel programs and partnered with sales and product teams to drive pipeline and revenue using GA4, Salesforce, and data-driven dashboards. I thrive on turning data into action, continuously testing ideas, and collaborating with stakeholders to align paid media plans with business goals. My experience spans global demand-gen programs, multi-channel optimization, and ensuring measurement integrity across complex tech ecosystems.…I'm Brenna Quinn, a full-stack paid media expert with 14+ years managing the full lifecycle of paid search and paid media campaigns, split between agency account management and in-house demand-gen leadership. I build campaigns from scratch in Google Ads, Microsoft Ads, and Meta, implement bid strategies, optimize for ROI, and resolve tracking issues proactively. I have led cross-channel programs and partnered with sales and product teams to drive pipeline and revenue using GA4, Salesforce, and data-driven dashboards. I thrive on turning data into action, continuously testing ideas, and collaborating with stakeholders to align paid media plans with business goals. My experience spans global demand-gen programs, multi-channel optimization, and ensuring measurement integrity across complex tech ecosystems.

Brenna Quinn

Digital Marketer, Marketer, Marketing Consultant, +6





I'm Brenna Quinn, a full-stack paid media expert with 14+ years managing the full lifecycle of paid search and paid media campaigns, split between agency account management and in-house demand-gen leadership. I build campaigns from scratch in Google Ads, Microsoft Ads, and Meta, implement bid strategies, optimize for ROI, and resolve tracking issues proactively. I have led cross-channel programs and partnered with sales and product teams to drive pipeline and revenue using GA4, Salesforce, and data-driven dashboards. I thrive on turning data into action, continuously testing ideas, and collaborating with stakeholders to align paid media plans with business goals. My experience spans global demand-gen programs, multi-channel optimization, and ensuring measurement integrity across complex tech ecosystems.…I'm Brenna Quinn, a full-stack paid media expert with 14+ years managing the full lifecycle of paid search and paid media campaigns, split between agency account management and in-house demand-gen leadership. I build campaigns from scratch in Google Ads, Microsoft Ads, and Meta, implement bid strategies, optimize for ROI, and resolve tracking issues proactively. I have led cross-channel programs and partnered with sales and product teams to drive pipeline and revenue using GA4, Salesforce, and data-driven dashboards. I thrive on turning data into action, continuously testing ideas, and collaborating with stakeholders to align paid media plans with business goals. My experience spans global demand-gen programs, multi-channel optimization, and ensuring measurement integrity across complex tech ecosystems.

Available to hire

I’m Brenna Quinn, a full-stack paid media expert with 14+ years managing the full lifecycle of paid search and paid media campaigns, split between agency account management and in-house demand-gen leadership. I build campaigns from scratch in Google Ads, Microsoft Ads, and Meta, implement bid strategies, optimize for ROI, and resolve tracking issues proactively. I have led cross-channel programs and partnered with sales and product teams to drive pipeline and revenue using GA4, Salesforce, and data-driven dashboards.

I thrive on turning data into action, continuously testing ideas, and collaborating with stakeholders to align paid media plans with business goals. My experience spans global demand-gen programs, multi-channel optimization, and ensuring measurement integrity across complex tech ecosystems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Marketing Lead at Amazon B2B SaaS, ads technology platform

April 1, 2025 - January 1, 2026

Led Amazon Ads first global partner lead generation program, driving 1,500 SMB leads at a 23% conversion rate and surpassing historical benchmarks. Built and executed an integrated demand-gen strategy across paid search, paid social, email, and in-app placements; aligned campaign plans to business goals and provided quarterly reporting to senior stakeholders.

Director of Demand Generation at Appcues B2B SaaS, user onboarding and feature adoption

September 1, 2024 - February 1, 2025

Increased marketing ROI by 18% after a comprehensive performance audit, identifying underperforming campaigns, reallocating spend, and optimizing bid strategies across paid channels. Raised conversion rate by 86% through audience targeting refinements, bid strategy improvements, and creative testing, while proactively monitoring pacing, conversion flow, and tracking integrity.

Head of Growth at impact.com B2B SaaS, partnership management

March 1, 2023 - September 1, 2024

Built strategic paid media roadmaps and executed global demand-gen programs across SEM, paid social, email, content syndication, and events, doubling sales-qualified leads. 2Xed sales-qualified leads through integrated campaigns, with paid search as a primary acquisition channel tracked end-to-end through Salesforce. Accelerated pipeline velocity 18x through buyer intent mapping, lifecycle automation, and account scoring.

Director of Demand Generation at Paubox B2B SaaS, HIPAA-compliant email security

May 1, 2022 - March 1, 2023

Drove 86% qualified lead increase while lowering cost per opportunity 40% through a full-funnel strategy spanning paid search, paid social, webinars, and email. Generated 27% more trials after restructuring Google Ads and Microsoft Ads accounts, expanding keyword coverage, and refining match types and negative keyword lists. Analyzed search term reports daily to ensure alignment between user intent and offer; audited conversion flow to resolve tracking issues proactively.

Director of Demand Generation at ProjectManager B2B SaaS, work management software

July 1, 2020 - May 1, 2022

Drove 275% more MQLs and improved SQL conversion 60% through paid channel optimization, audience segmentation, and iterative A/B testing on ads and landing pages. Amplified trial volume 17% by expanding paid search keyword targeting and running structured A/B tests on ad copy and bid strategies. Built GA4 and Salesforce dashboards tracking paid channel performance, pipeline attribution, and LTV:CAC for full visibility from ad spend to revenue.

Sr. Paid Media Strategist at Expedia Group B2B, travel and hospitality platform

February 1, 2019 - July 1, 2020

Rebuilt paid search accounts from scratch, expanding keyword coverage and localizing campaigns for new markets, increasing contract volume 41% at 17% lower cost. Implemented revenue-based algorithmic bidding strategy across SEM, identifying priority markets to maximize return on media investment.

Sr. Paid Media Strategist at Yesler (acquired by Accenture) B2B marketing agency

October 1, 2017 - February 1, 2019

Served as primary POC for multiple B2B tech clients including Amazon Business, managing paid search and paid social strategy across $2M in monthly spend. Grew MQL volume 89% QoQ at 34% lower cost per MQL for Amazon Business by mapping CRM data to platform data and optimizing on downstream lead quality. Prepared monthly and quarterly performance reports and led client-facing presentations to enterprise stakeholders.

Sr. Client Manager at Point It (acquired by Add3) Paid media marketing agency

February 1, 2015 - October 1, 2017

Boosted ROI up to 114% for B2B clients by overhauling demand gen strategies across paid search and paid social; managed $2.4M annual budget across Microsoft, Bing Ads, eBay, and others. Drove 69% more leads at 70% lower cost per lead for a healthcare client through multivariate testing, traffic quality refinement, and budget reallocation. Delivered regular performance reviews and growth recommendations; hosted recurring client calls to align on strategy and execution.

Campaign Manager at Marchex Mobile advertising and call analytics

July 1, 2012 - April 1, 2014

Developed and executed paid search strategies across 500+ accounts to drive high-intent lead generation, optimizing CAC and maximizing media investment. Designed and conducted A/B tests on ad copy, landing pages, and bid strategies to refine audience targeting and hit ROAS goals.