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Marketing leader with 15+ years’ experience across B2B and B2C brands, including Print, Digital and email-led growth. Currently heads up marketing for The Antiques Trade Gazette, delivering weekly print, paywalled website, and daily newsletters while driving a growth strategy for a digital-only audience.…

Bret Weekes

Digital Marketer, Copywriter, Content Producer, +1

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Marketing leader with 15+ years’ experience across B2B and B2C brands, including Print, Digital and email-led growth. Currently heads up marketing for The Antiques Trade Gazette, delivering weekly print, paywalled website, and daily newsletters while driving a growth strategy for a digital-only audience.…

Available to hire

Marketing leader with 15+ years’ experience across B2B and B2C brands, including Print, Digital and email-led growth. Currently heads up marketing for The Antiques Trade Gazette, delivering weekly print, paywalled website, and daily newsletters while driving a growth strategy for a digital-only audience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Head of Marketing at The Antiques Trade Gazette

June 1, 2024 - Present

Led the marketing function for a hybrid B2C/B2B media brand serving the art & antiques market. Owned campaigns spanning weekly print newspaper, paywalled website and a daily newsletter. Delivered highly successful Black Friday and Cyber Monday campaigns across email and social. Managed a Direct Debit price rise campaign that improved take-up to 93%, and led the transition to a new subscription bureau (InterMedia) and marketing platform (DotDigital). Current focus is growth of a digital-only audience.

Marketing Manager (niche B2C titles)

June 1, 2019 - June 1, 2024

Managed marketing for a group of niche B2C titles. Led planning and execution across core channels including email, paid social and website order channels, with additional opportunities to execute contra/barter arrangements as required. Ensured audit processes were completed where needed, and supported ongoing audience and revenue growth for the titles.