Brett is an industrial design consultant with over 20 years of experience, specializing in structural packaging design—from award-winning bottles to premium electronics packaging. His work spans a wide range of product categories, including packaging, toys, electronics, and housewares. In 2003, Brett co-founded Solid Design, a studio focused on structural packaging design. There, he collaborated with San Francisco Bay Area start-ups and leading branding agencies to develop innovative, award-winning packaging for brands such as Brita, Sauza, GoPro, Green Works, Chevron, and T-Mobile. In 2009, Brett joined Clorox as a Senior Design Lead on the company’s industrial design team, where he led the development of successful products and packaging structures for brands including Brita, Liquid Clorox 2, and Hidden Valley. He spearheaded the design of Brita’s line of on-the-go filtering water bottles which was a game-changing product that became the brand’s fastest-growing offering. Brett has since returned to his design consulting roots and currently serves as Principal and Creative Director of McIntire Design, where he focuses on packaging. He is a strong advocate for packaging that communicates clearly, supports the brand, cuts through shelf clutter, and delivers a positive consumer experience. View his work at mcintiredesign.net.…Brett is an industrial design consultant with over 20 years of experience, specializing in structural packaging design—from award-winning bottles to premium electronics packaging. His work spans a wide range of product categories, including packaging, toys, electronics, and housewares. In 2003, Brett co-founded Solid Design, a studio focused on structural packaging design. There, he collaborated with San Francisco Bay Area start-ups and leading branding agencies to develop innovative, award-winning packaging for brands such as Brita, Sauza, GoPro, Green Works, Chevron, and T-Mobile. In 2009, Brett joined Clorox as a Senior Design Lead on the company’s industrial design team, where he led the development of successful products and packaging structures for brands including Brita, Liquid Clorox 2, and Hidden Valley. He spearheaded the design of Brita’s line of on-the-go filtering water bottles which was a game-changing product that became the brand’s fastest-growing offering. Brett has since returned to his design consulting roots and currently serves as Principal and Creative Director of McIntire Design, where he focuses on packaging. He is a strong advocate for packaging that communicates clearly, supports the brand, cuts through shelf clutter, and delivers a positive consumer experience. View his work at mcintiredesign.net.WWWW…