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I'm a Creative Director with 15+ years of hands-on practice, evolving from self-taught design to creative leadership across agencies, startups, and founder-operated ventures. I develop multidisciplinary perspectives in art direction, audiovisual production, branding, and brand strategy, delivering consistently in high-volume, resource-constrained environments. In the last five years, I integrated data, strategy, and AI tooling into the creative process at a B2B SaaS industrial startup, expanding output capacity without proportional headcount growth. I approach work with a founder's mindset: ownership, decisive action, and prioritizing business outcomes alongside the portfolio. I collaborate cross-functionally with product, engineering, customer success, and sales to translate technical value into compelling communications, ensuring brand expression aligns with strategic objectives and market needs.…I'm a Creative Director with 15+ years of hands-on practice, evolving from self-taught design to creative leadership across agencies, startups, and founder-operated ventures. I develop multidisciplinary perspectives in art direction, audiovisual production, branding, and brand strategy, delivering consistently in high-volume, resource-constrained environments. In the last five years, I integrated data, strategy, and AI tooling into the creative process at a B2B SaaS industrial startup, expanding output capacity without proportional headcount growth. I approach work with a founder's mindset: ownership, decisive action, and prioritizing business outcomes alongside the portfolio. I collaborate cross-functionally with product, engineering, customer success, and sales to translate technical value into compelling communications, ensuring brand expression aligns with strategic objectives and market needs.

Bruno Taveira Fonseca

Creative Director, Art Director, Graphic Designer, +1

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I'm a Creative Director with 15+ years of hands-on practice, evolving from self-taught design to creative leadership across agencies, startups, and founder-operated ventures. I develop multidisciplinary perspectives in art direction, audiovisual production, branding, and brand strategy, delivering consistently in high-volume, resource-constrained environments. In the last five years, I integrated data, strategy, and AI tooling into the creative process at a B2B SaaS industrial startup, expanding output capacity without proportional headcount growth. I approach work with a founder's mindset: ownership, decisive action, and prioritizing business outcomes alongside the portfolio. I collaborate cross-functionally with product, engineering, customer success, and sales to translate technical value into compelling communications, ensuring brand expression aligns with strategic objectives and market needs.…I'm a Creative Director with 15+ years of hands-on practice, evolving from self-taught design to creative leadership across agencies, startups, and founder-operated ventures. I develop multidisciplinary perspectives in art direction, audiovisual production, branding, and brand strategy, delivering consistently in high-volume, resource-constrained environments. In the last five years, I integrated data, strategy, and AI tooling into the creative process at a B2B SaaS industrial startup, expanding output capacity without proportional headcount growth. I approach work with a founder's mindset: ownership, decisive action, and prioritizing business outcomes alongside the portfolio. I collaborate cross-functionally with product, engineering, customer success, and sales to translate technical value into compelling communications, ensuring brand expression aligns with strategic objectives and market needs.

Available to hire

I’m a Creative Director with 15+ years of hands-on practice, evolving from self-taught design to creative leadership across agencies, startups, and founder-operated ventures. I develop multidisciplinary perspectives in art direction, audiovisual production, branding, and brand strategy, delivering consistently in high-volume, resource-constrained environments. In the last five years, I integrated data, strategy, and AI tooling into the creative process at a B2B SaaS industrial startup, expanding output capacity without proportional headcount growth. I approach work with a founder’s mindset: ownership, decisive action, and prioritizing business outcomes alongside the portfolio.

I collaborate cross-functionally with product, engineering, customer success, and sales to translate technical value into compelling communications, ensuring brand expression aligns with strategic objectives and market needs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Work Experience

Executive Creative Director at Cogtive

March 1, 2021 - April 1, 2026

5-year B2B SaaS startup focusing on Manufacturing Operations Management (MES/MOM): OEE, AI Vision, and Industrial IoT. Built the brand's creative expression from the ground up, defining visual identity, tone of voice, and campaign language for the Brazilian industrial market. Expanded communication to 6 new verticals (Food & Beverage, Cosmetics, Animal Health, Automotive, Chemicals, Metal-Mechanical), contributing to client portfolio growth from 60 to 93 accounts (Dec 2024 – Mar 2026). Won Hub 1871 international competition (1st place, US$15K) and produced Cogtive Magnets, the brand's first community event. Integrated AI tooling into the creative workflow, increasing delivery capacity in a bootstrapped environment for 4+ years. Worked cross-functionally with product, engineering, CS, and sales to translate technical value into compelling communications.

Founder & Creative Director at Heffiun

January 1, 2020 - Present

Creative consultancy delivering branding, visual identity, and integrated communication. 8 clients served over 6 years, including recurring contracts. Portfolio spans architecture, real estate development, food, and industry; operates from strategic concept through execution, aligning business vision with creative output.

Co-founder at Seiva Seiva

October 1, 2024 - Present

Event production and marketing strategy venture producing 4–5 events per month with 500–700 attendees, including a fixed partnership with Nin92wo. Responsible for marketing strategy, brand development, and audience experience.

Art Director at Bull Propaganda

August 1, 2016 - February 1, 2020

Full-service advertising agency campaigns across F&B, Chemicals, Cosmetics, and Services. Directed integrated campaign development for mid-to-large clients across digital, OOH, TV, and print; managed a team of 3. Created scalable brand identity systems with regional and national reach; collaborated with strategy and media to ensure alignment between concept and business objectives.

Co-founder at Barista Cafeteria

January 1, 2015 - August 1, 2021

Family-owned café; built visual identity and brand communication from scratch. Managed all creative and marketing functions, gaining applied brand management experience in brick-and-mortar retail. Operated concurrently with Bull Propaganda and later Cogtive; business closed in 2021.

Creative Manager / Video Editor at TVI

February 1, 2012 - June 1, 2015

Indoor media production company; led the creative department with a focus on design and audiovisual production in a high-volume environment. Developed leadership and process management skills; concurrently held a part-time role at Midway Labs starting May 2013.

Graphic Designer at Midway Labs

May 1, 2013 - December 1, 2013

In-house marketing; supported integrated communication and marketing production within a product-focused environment (part-time, concurrent with TVI).

Junior Graphic Designer at RS Branding

February 1, 2008 - January 1, 2012

Brand creation agency; early career focusing on graphic design, visual identity development, and communication materials for local and regional clients.