Content Creator and Channel Manager at MITP Agency

Managed multiple client brands across Instagram, TikTok, Facebook and LinkedIn ensuring cohesive storytelling and platform-optimised content delivery. Oversaw end-to-end account management and maintained strong client relationships. Conceptualised and developed original content ideas, from campaign themes to viral short-form video concepts tailored for each client’s audience. Participated in production, assisting with filming, direction, and creative execution. Produced high-performing short-form video content elevating brand visibility and engagement. Fostered a collaborative team culture and positive production environment.

Content Coordinator (volunteer) at We Are WM

Plan and execute social media strategies, including content slates and scheduling, to optimise reach and impact. Coordinate and manage volunteers, ensuring seamless execution of events and initiatives. Organise and oversee events, collaborating with key stakeholders to drive successful outcomes. Support fundraising efforts through strategic planning, stakeholder engagement, and digital promotion.

Digital Content Creator at Fortescue

Develop and execute content strategies, ensuring high-quality and engaging content across platforms. Manage content scheduling to optimise reach and audience engagement. Drive social media strategy, aligning content with brand objectives and audience insights. Create and publish compelling LinkedIn, Facebook, and Instagram posts to enhance brand visibility and engagement. Analyse performance data and produce reports.

BE Channel Manager at Totem Network

Directed brands like Black As, World's Worst Neighbours, and the True Crime Channel across Facebook, YouTube, TikTok and Snapchat, ensuring consistent and engaging content delivery. Schedule, upload, and create engaging metadata for all brand content, optimising visibility and audience engagement. Lead the NAIDOC 2023 TikTok campaign for Black As, driving awareness and participation through strategic content initiatives. Oversee content production for Black As Season 4, including metadata creation, thumbnails, and publishing schedule, contributing to the show's AACTA Award nomination. Produce comprehensive monthly reports for external clients such as ACTF and Rebel Films, providing insights and performance metrics to guide strategic decisions.

Channel Coordinator at Totem Network

Oversaw the management of brands including Black As, Bondi Rescue and Twisted Lunchbox across Facebook, YouTube, TikTok and Snapchat, ensuring consistent and engaging content. Scheduled, uploaded and created compelling metadata for all brand content, enhancing visibility and audience engagement. Achieved significant growth for the Bondi Rescue TikTok channel, reaching 1 million followers through strategic content planning and execution. Produced multiple viral videos across various platforms, driving high levels of engagement and expanding brand reach. Compiled and presented comprehensive monthly reports for external clients such as ACTF, providing insights and performance metrics to inform strategic decisions.

Social Media Coordinator at Totem Network

Led the 'Bondi Rescue' brand across Facebook, YouTube, Instagram, Snapchat, and TikTok, ensuring consistent and engaging content delivery. Intensified the TikTok platform by leveraging trending content and best practices, significantly boosting follower count and engagement. Crafted compelling scripts for Bondi Rescue YouTube livestreams, contributing to dynamic and interactive live content. Coordinated the TikTok Ocean Week 2021 campaign, driving awareness and participation through strategic content and engagement initiatives. Led the development and implementation of customised social media strategies for industry clients, driving significant growth in digital presence and audience engagement.

Totem Network Administrator at Totem Network

Managed the “Bondi Rescue” brand across Facebook, YouTube and Instagram, ensuring cohesive and impactful social media presence. Expanded the brand’s reach on TikTok by leveraging trending content and platform best practices, resulting in significant follower growth and engagement. Created and implemented content calendars, aligning with each platform's unique audience to maximise engagement. Analysed performance metrics and adjusted strategies to optimise social media campaigns, driving continuous improvement and audience growth.

Music Journalist at Around The Sound

Crafted compelling music reviews and in-depth interviews, delivering content that captivated and informed readers. Created engaging content by interviewing local and national musicians, highlighting upcoming releases, performances, and personal stories. Captured high-quality photos at live performances, enhancing articles with visually engaging imagery. Researched and reported on emerging music trends, offering readers fresh perspectives on the evolving music landscape. Liaised with artists and publicists to gather exclusive information and behind-the-scenes stories for feature articles.

Bondi Rescue Social Media Administrator (Freelance) at Bondi Rescue

Managed the official Twitter, Facebook, Google+, and Instagram accounts for Bondi Rescue, ensuring consistent and engaging content delivery. Utilised Hootsuite to schedule and optimise posts, achieving greater reach and improved audience engagement through strategic planning. Engaged and moderated the vibrant Bondi Rescue community, promoting a positive and interactive online environment. Analysed social media metrics to assess campaign effectiveness and adjust strategies to boost follower growth and engagement. Collaborated with the Bondi Rescue team to create and share captivating multimedia content, highlighting the show's exciting moments and community impact.