I’m Brigitte Lazo, a multidisciplinary designer with experience in video editing, graphic design, social media, UX/UI, and service design. I currently work as a Video Editor, creating fast-paced short-form content, collaborating on creative concepts, and ensuring every piece aligns with platform trends. My previous experience includes designing social media content for MacEwan University, and working on user-centred design projects for organizations including the City of Edmonton and Firesafe AI. With a background in graphic design, illustration, social media, and UX, I bring a versatile perspective to every project. I am able to move between creative disciplines, from editing videos and creating illustrations to developing thoughtful visual designs, while combining strong creative instincts with research, problem-solving, and an understanding of audience needs.…

Brigitte Dayne Lazo

I’m Brigitte Lazo, a multidisciplinary designer with experience in video editing, graphic design, social media, UX/UI, and service design. I currently work as a Video Editor, creating fast-paced short-form content, collaborating on creative concepts, and ensuring every piece aligns with platform trends. My previous experience includes designing social media content for MacEwan University, and working on user-centred design projects for organizations including the City of Edmonton and Firesafe AI. With a background in graphic design, illustration, social media, and UX, I bring a versatile perspective to every project. I am able to move between creative disciplines, from editing videos and creating illustrations to developing thoughtful visual designs, while combining strong creative instincts with research, problem-solving, and an understanding of audience needs.…

Available to hire

I’m Brigitte Lazo, a multidisciplinary designer with experience in video editing, graphic design, social media, UX/UI, and service design. I currently work as a Video Editor, creating fast-paced short-form content, collaborating on creative concepts, and ensuring every piece aligns with platform trends. My previous experience includes designing social media content for MacEwan University, and working on user-centred design projects for organizations including the City of Edmonton and Firesafe AI.

With a background in graphic design, illustration, social media, and UX, I bring a versatile perspective to every project. I am able to move between creative disciplines, from editing videos and creating illustrations to developing thoughtful visual designs, while combining strong creative instincts with research, problem-solving, and an understanding of audience needs.

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Skills

Experience Level

Social Media Design
Intermediate
UI
Intermediate
Adobe Illustrator
Intermediate
Adobe InDesign
Intermediate
Adobe Photoshop
Intermediate
Copywriting
Intermediate

Work Experience

Video Editor at Pure Orthodontics
May 1, 2026 - Present
Edited short-form video content for social media using fast-paced workflows to meet tight deadlines. Collaborated with the social media manager on creative content ideas and campaign concepts. Ensured videos aligned with the company’s brand guidelines and visual identity, adapting styles and formats based on platform trends and performance goals.
Service Design Intern at City of Edmonton
January 1, 2026 - April 30, 2026
Conducted research to understand why pet owners were not purchasing pet licenses. Proposed service design solutions, including a more user-friendly redesign of the Animal Care & Control website to improve pet license sign-ups. Collaborated with peace officers, service designers, and Animal Care & Control staff to gather feedback and refine solutions using design thinking to improve the user experience for Edmonton pet owners.
UX/UI Design Intern at Firesafe AI
May 1, 2025 - June 30, 2025
Conducted user research, stakeholder interviews, and usability testing to identify pain points and define UX/UI design solutions aligned with business goals. Developed the UX/UI design of Firesafe AI’s customer service chatbot, including user-friendly interfaces and conversational flows. Received mentorship from the CEO and CTO on startup strategy, user-centric product development, and scalable AI integration.
Social Media Manager at MacEwan University
January 1, 2025 - April 30, 2025
Met with the faculty’s social media committee to discuss strategies for content creation. Designed content for the program’s social media platforms. Promoted events across multiple platforms. Created copywriting for event posters and social media content.
Freelance Graphic Designer at Self Employment
December 1, 2024 - January 31, 2025
Created merchandise and posters for the band “Midnight Diner” for the Winterruption performance. Communicated with clients for feedback and suggestions and delivered design assets on time.
Gallery Assistant at MacEwan University
September 1, 2024 - December 31, 2024
Guided guests about gallery artwork and supported the gallery experience. Tracked guest attendance counts and assisted as needed to help keep the gallery running smoothly.

Education

Graphic Design (Bachelor's ) at MacEwan University
September 1, 2022 - April 1, 2027
Secondary School at Leduc Composite High School
September 1, 2017 - June 30, 2020

Qualifications

Jason Lang Scholarship
January 1, 2026 - August 19, 2026
Blackgold Art Contest - 1st place (Best portrait painting)
June 1, 2019 - August 19, 2026

Industry Experience

Media & Entertainment, Education, Government, Non-Profit Organization
    Tango Sago Branding
    Tango Sago is a vibrant, family-oriented bubble tea brand that blends nutrition with fun. Its bold red, yellow, and blue color palette creates a lively yet trustworthy identity that resonates with both children and parents The brand's mascot characters, combined with comic book-inspired visuals and halftone patterns, enhance its playful personality and make it especially appealing to younger audiences. These elements work together to create an engaging and memorable brand experience that encourages a sense of fun and adventure…
    Krave Jerky Advertisement
    Class project where students are tasked with designing posters for a product. I was tasked with creating advertisement posters for the jerky brand Krave, where I utilized bright, vibrant colors to highlight the brand's fun flavors…
    Tango Sago Branding
    Tango Sago is a vibrant, family-oriented bubble tea brand that blends nutrition with fun. Its bold red, yellow, and blue color palette creates a lively yet trustworthy identity that resonates with both children and parents The brand's mascot characters, combined with comic book-inspired visuals and halftone patterns, enhance its playful personality and make it especially appealing to younger audiences. These elements work together to create an engaging and memorable brand experience that encourages a sense of fun and adventure.…