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Hi, I’m Zhiying Zhu, also known as Brigitte. I’m a highly organized and creative MA Advertising and Design graduate with a strong range of transferable skills, eager to develop within a creative environment. I have gained valuable experience in concept development, visual communication, and campaign planning, with an understanding of audience insight and contemporary youth culture. I’m committed to contributing to team success while continuing to grow and refine my creative and professional practice.…Hi, I’m Zhiying Zhu, also known as Brigitte. I’m a highly organized and creative MA Advertising and Design graduate with a strong range of transferable skills, eager to develop within a creative environment. I have gained valuable experience in concept development, visual communication, and campaign planning, with an understanding of audience insight and contemporary youth culture. I’m committed to contributing to team success while continuing to grow and refine my creative and professional practice.

Zhiying Zhu (Brigitte)

Designer, Graphic Designer, UI Designer, +2

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Hi, I’m Zhiying Zhu, also known as Brigitte. I’m a highly organized and creative MA Advertising and Design graduate with a strong range of transferable skills, eager to develop within a creative environment. I have gained valuable experience in concept development, visual communication, and campaign planning, with an understanding of audience insight and contemporary youth culture. I’m committed to contributing to team success while continuing to grow and refine my creative and professional practice.…Hi, I’m Zhiying Zhu, also known as Brigitte. I’m a highly organized and creative MA Advertising and Design graduate with a strong range of transferable skills, eager to develop within a creative environment. I have gained valuable experience in concept development, visual communication, and campaign planning, with an understanding of audience insight and contemporary youth culture. I’m committed to contributing to team success while continuing to grow and refine my creative and professional practice.

Available to hire

Hi, I’m Zhiying Zhu, also known as Brigitte. I’m a highly organized and creative MA Advertising and Design graduate with a strong range of transferable skills, eager to develop within a creative environment.

I have gained valuable experience in concept development, visual communication, and campaign planning, with an understanding of audience insight and contemporary youth culture. I’m committed to contributing to team success while continuing to grow and refine my creative and professional practice.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Designer at Freelance

October 1, 2021 - Present

Designed large-scale stage letters for the festival slogan as a key visual element for a three-month music event, developed the typographic concept inspired by the original festival logo, keeping brand consistency while adding stronger visual impact. Communicated directly with the team leader to present ideas, refine the design, and follow it through from concept to final production. Designed a mushroom packaging for a local brand, combining local food culture with a movie poster style visual, creating a personified set of mushroom package designs. Collaborated with hometown handmade Tilecat brand to design a book can help customers understand the symbol of Tilecat.

Team Leader at Jilin Art University APP Project

April 1, 2024 - July 1, 2024

Contributed to the UI design of the main interface and login pages, and the conceptual design of subpages. Collaborated in exporting designs and integrating them with the development process, ensuring coherent visual communication. Delegated tasks based on team members' strengths, coordinated roles, organized regular meetings, aligned project milestones with guidelines. Monitored task completion and facilitated collaboration between design and backend development teams. Used Figma to design and demonstrate motion effects, bridging brand design with campaign delivery, and copywriting strategies to land visual elements.

Member at AD Advertising Creative Design Centre

September 1, 2022 - April 1, 2024

Assisted in video and audio editing, product packaging design, and book cover layout to support studio projects. Worked with mentors and product teams to refine designs meeting requirements, maintained detailed records of feedback, and coordinated schedules to manage conflicting deadlines effectively. Produced two video advertisements and mascot designs for market deployment in Changchun. Contributed to the main visual poster for the 2021 Summer World University Games sub-event, and played a key role in the 'Durian Planet' brand marketing report and presentation project, which earned awards in Jilin Province.