Available to hire
Hi, I’m Zhiying Zhu, also known as Brigitte. I’m a highly organized and creative MA Advertising and Design graduate with a strong range of transferable skills, eager to develop within a creative environment.
I have gained valuable experience in concept development, visual communication, and campaign planning, with an understanding of audience insight and contemporary youth culture. I’m committed to contributing to team success while continuing to grow and refine my creative and professional practice.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Chinese
Fluent
Work Experience
Designer at Freelance
October 1, 2021 - PresentDesigned large-scale stage letters for the festival slogan as a key visual element for a three-month music event, developed the typographic concept inspired by the original festival logo, keeping brand consistency while adding stronger visual impact. Communicated directly with the team leader to present ideas, refine the design, and follow it through from concept to final production. Designed a mushroom packaging for a local brand, combining local food culture with a movie poster style visual, creating a personified set of mushroom package designs. Collaborated with hometown handmade Tilecat brand to design a book can help customers understand the symbol of Tilecat.
Team Leader at Jilin Art University APP Project
April 1, 2024 - July 1, 2024Contributed to the UI design of the main interface and login pages, and the conceptual design of subpages. Collaborated in exporting designs and integrating them with the development process, ensuring coherent visual communication. Delegated tasks based on team members' strengths, coordinated roles, organized regular meetings, aligned project milestones with guidelines. Monitored task completion and facilitated collaboration between design and backend development teams. Used Figma to design and demonstrate motion effects, bridging brand design with campaign delivery, and copywriting strategies to land visual elements.
Member at AD Advertising Creative Design Centre
September 1, 2022 - April 1, 2024Assisted in video and audio editing, product packaging design, and book cover layout to support studio projects. Worked with mentors and product teams to refine designs meeting requirements, maintained detailed records of feedback, and coordinated schedules to manage conflicting deadlines effectively. Produced two video advertisements and mascot designs for market deployment in Changchun. Contributed to the main visual poster for the 2021 Summer World University Games sub-event, and played a key role in the 'Durian Planet' brand marketing report and presentation project, which earned awards in Jilin Province.
Education
Master of Arts in Advertising and Design at University of Leeds
October 1, 2024 - September 30, 2025Bachelor of Arts in Visual Communication at Jilin Arts University
October 1, 2020 - July 1, 2024Qualifications
Industry Experience
Media & Entertainment, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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