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Content marketer and strategist with 12 years across content, brand and design. I build content strategies and then make the work: concepting, writing, art direction and the social rollout that carries it. I’ve owned organic social strategy for clients and built editorial content programmes from concept through to publication. I write and direct with strong visual judgement in the same pair of hands, keeping fewer handoffs and producing more consistent outcomes. I’ve worked fully remotely and self-directed for two years, and I use AI tools daily for research, drafting and production.…Content marketer and strategist with 12 years across content, brand and design. I build content strategies and then make the work: concepting, writing, art direction and the social rollout that carries it. I’ve owned organic social strategy for clients and built editorial content programmes from concept through to publication. I write and direct with strong visual judgement in the same pair of hands, keeping fewer handoffs and producing more consistent outcomes. I’ve worked fully remotely and self-directed for two years, and I use AI tools daily for research, drafting and production.

Briony Lethborg

Content Strategist, Brand Strategist, Marketing Strategist, +2

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Content marketer and strategist with 12 years across content, brand and design. I build content strategies and then make the work: concepting, writing, art direction and the social rollout that carries it. I’ve owned organic social strategy for clients and built editorial content programmes from concept through to publication. I write and direct with strong visual judgement in the same pair of hands, keeping fewer handoffs and producing more consistent outcomes. I’ve worked fully remotely and self-directed for two years, and I use AI tools daily for research, drafting and production.…Content marketer and strategist with 12 years across content, brand and design. I build content strategies and then make the work: concepting, writing, art direction and the social rollout that carries it. I’ve owned organic social strategy for clients and built editorial content programmes from concept through to publication. I write and direct with strong visual judgement in the same pair of hands, keeping fewer handoffs and producing more consistent outcomes. I’ve worked fully remotely and self-directed for two years, and I use AI tools daily for research, drafting and production.

Available to hire

Content marketer and strategist with 12 years across content, brand and design. I build content strategies and then make the work: concepting, writing, art direction and the social rollout that carries it. I’ve owned organic social strategy for clients and built editorial content programmes from concept through to publication.

I write and direct with strong visual judgement in the same pair of hands, keeping fewer handoffs and producing more consistent outcomes. I’ve worked fully remotely and self-directed for two years, and I use AI tools daily for research, drafting and production.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Content Marketer and Campaign Manager / Media Officer and Campaign Manager at Launceston City / Launceston CBD precinct (Launceston Centre)

January 1, 2024 - January 1, 2025

Delivered content and campaign execution for the Launceston CBD precinct across social, editorial and paid channels. Delivered 'The Twelve Shoppers of Christmas' retail campaign built on repeating content formats during peak trading. Managed Meta advertising and produced campaign and event creative.

Founder and Content Strategist at B-Line Media

January 1, 2024 - Present

Own organic social and content strategy for clients, including content pillars, platform roles, tone, messaging and an always-on approach. Conceive and direct content production across video, photography and design; write briefs and direct output; write copy across social, web and long-form formats. Run campaigns and launches end to end for a concurrent portfolio of 12+ clients. Works fully remotely and self-managed, setting priorities and deadlines.

Marketing Manager at Highlands Toowoomba

January 1, 2019 - January 1, 2024

Owned content and brand across four connected entities, each with a distinct audience and tone of voice. Produced content across social, print, digital and signage, and recruited and managed a team of three. Planned and delivered campaigns spanning enrolment, community events and internal communications. Progressed from Designer (2019-2022) to Marketing Manager (2022-2024).

Designer and Brand Strategist at Agency and Freelance

January 1, 2014 - January 1, 2019

Brand, campaign and content work for agency and direct clients across identities, campaigns and events.