I am a graphic designer, art director, and creative strategist who has created award-winning work domestically and internationally for over 20 years. I have been fortunate enough to execute campaign and brand work for leading brands, such as BMW, Samsung, Moët Hennessy, Hunter Douglas, Calvin Klein, and Polaroid. I continue to work as a creative consultant for a range of brands from my studio in the midwest.…I am a graphic designer, art director, and creative strategist who has created award-winning work domestically and internationally for over 20 years. I have been fortunate enough to execute campaign and brand work for leading brands, such as BMW, Samsung, Moët Hennessy, Hunter Douglas, Calvin Klein, and Polaroid. I continue to work as a creative consultant for a range of brands from my studio in the midwest.WWW…
I am a graphic designer, art director, and creative strategist who has created award-winning work domestically and internationally for over 20 years. I have been fortunate enough to execute campaign and brand work for leading brands, such as BMW, Samsung, Moët Hennessy, Hunter Douglas, Calvin Klein, and Polaroid. I continue to work as a creative consultant for a range of brands from my studio in the midwest.…I am a graphic designer, art director, and creative strategist who has created award-winning work domestically and internationally for over 20 years. I have been fortunate enough to execute campaign and brand work for leading brands, such as BMW, Samsung, Moët Hennessy, Hunter Douglas, Calvin Klein, and Polaroid. I continue to work as a creative consultant for a range of brands from my studio in the midwest.WWWW…
Available to hire
$750 per day ($93.75 per hour)
I am a graphic designer, art director, and creative strategist who has created award-winning work domestically and internationally for over 20 years.
I have been fortunate enough to execute campaign and brand work for leading brands, such as BMW, Samsung, Moët Hennessy, Hunter Douglas, Calvin Klein, and Polaroid.
I continue to work as a creative consultant for a range of brands from my studio in the midwest.
Skills
See more
Experience Level
Advert Design
Expert
Branding
Expert
Freelance Gig
Expert
Logo
Expert
Adobe InDesign
Expert
Adobe Photoshop
Expert
Industry Experience
Consumer Goods, Professional Services, Travel & Hospitality, Retail, Non-Profit Organization, Real Estate & Construction
POLAROID EYEWER
Icon is a word that gets thrown around a lot, But few would argue about Polaroid’s status. But did you know that they make sunglasses and innovated lens technology for the past 50+ years?
Our approach was to capitalize on Polaroid’s heritage of innovation in optics while showing the new line in a stylish, minimal way that echoes the shape of the white polaroid picture frame. The result was PERFECT VISION, and Polaroid was brought into the 21st century with print, outdoor, point-of-sale and digital efforts.…Icon is a word that gets thrown around a lot, But few would argue about Polaroid’s status. But did you know that they make sunglasses and innovated lens technology for the past 50+ years?
Our approach was to capitalize on Polaroid’s heritage of innovation in optics while showing the new line in a stylish, minimal way that echoes the shape of the white polaroid picture frame. The result was PERFECT VISION, and Polaroid was brought into the 21st century with print, outdoor, point-of-sale and digital efforts.WW…
POLAROID EYEWEAR
Icon is a word that gets thrown around a lot, But few would argue about Polaroid’s status. But did you know that they make sunglasses and innovated lens technology for the past 50+ years?
Our approach was to capitalize on Polaroid’s heritage of innovation in optics while showing the new line in a stylish, minimal way that echoes the shape of the white polaroid picture frame. The result was PERFECT VISION, and Polaroid was brought into the 21st century with print, outdoor, point-of-sale and digital efforts.…Icon is a word that gets thrown around a lot, But few would argue about Polaroid’s status. But did you know that they make sunglasses and innovated lens technology for the past 50+ years?
Our approach was to capitalize on Polaroid’s heritage of innovation in optics while showing the new line in a stylish, minimal way that echoes the shape of the white polaroid picture frame. The result was PERFECT VISION, and Polaroid was brought into the 21st century with print, outdoor, point-of-sale and digital efforts.WW…
RATIO
Brief:
Ecology Action, a California-based non-profit dedicated to helping businesses reduce their carbon footprints at scale, wanted to create a new thought-leadership brand targeted to the food retail industry. The ask included a full brand identity, a brand standards guide, and a phase one website, all to be completed in less than two months.
Approach:
We developed logo and naming concepts that allowed for quick expansion into internal and web assets once a final option was approved. We also collaborated with Ecology Action’s internal team to take their existing content for this project and seamlessly fold it into the new brand identity and website.
Impact:
We created Ratio Institute, a thought-leadership brand whose look and feel, as well as its voice and tone, stands out from the competition. Ratio Institute’s website is positioned to expand and grow as we continue to create more content to help drive the food retail industry toward a more sustainable future.…Brief:
Ecology Action, a California-based non-profit dedicated to helping businesses reduce their carbon footprints at scale, wanted to create a new thought-leadership brand targeted to the food retail industry. The ask included a full brand identity, a brand standards guide, and a phase one website, all to be completed in less than two months.
Approach:
We developed logo and naming concepts that allowed for quick expansion into internal and web assets once a final option was approved. We also collaborated with Ecology Action’s internal team to take their existing content for this project and seamlessly fold it into the new brand identity and website.
Impact:
We created Ratio Institute, a thought-leadership brand whose look and feel, as well as its voice and tone, stands out from the competition. Ratio Institute’s website is positioned to expand and grow as we continue to create more content to help drive the food retail industry toward a more sustainable future.WW…
BMWi
How do you define luxury in the 21st century? Not by fine leather seats and 700 hp engines. We created a campaign for an audience that looks past the trappings of the automotive world of speed, ego, and selfishness.
BORN ELECTRIC is futuristic message that showcases the world’s first purpose-built electric car- specifically designed for the urban audience that cares about the future, and wants to live in it right now. The ideas that helped the brand to redefine status consisted of a 360-campaign effort including an award-winning print campaign, digital and social strategies, and the establishment of a VC fund looking to improve innovation in urban mobility.…How do you define luxury in the 21st century? Not by fine leather seats and 700 hp engines. We created a campaign for an audience that looks past the trappings of the automotive world of speed, ego, and selfishness.
BORN ELECTRIC is futuristic message that showcases the world’s first purpose-built electric car- specifically designed for the urban audience that cares about the future, and wants to live in it right now. The ideas that helped the brand to redefine status consisted of a 360-campaign effort including an award-winning print campaign, digital and social strategies, and the establishment of a VC fund looking to improve innovation in urban mobility.WW…
BMWi
How do you define luxury in the 21st century? Not by fine leather seats and 700 hp engines. We created a campaign for an audience that looks past the trappings of the automotive world of speed, ego, and selfishness.
BORN ELECTRIC is futuristic message that showcases the world’s first purpose-built electric car- specifically designed for the urban audience that cares about the future, and wants to live in it right now. The ideas that helped the brand to redefine status consisted of a 360-campaign effort including an award-winning print campaign, digital and social strategies, and the establishment of a VC fund looking to improve innovation in urban mobility.…How do you define luxury in the 21st century? Not by fine leather seats and 700 hp engines. We created a campaign for an audience that looks past the trappings of the automotive world of speed, ego, and selfishness.
BORN ELECTRIC is futuristic message that showcases the world’s first purpose-built electric car- specifically designed for the urban audience that cares about the future, and wants to live in it right now. The ideas that helped the brand to redefine status consisted of a 360-campaign effort including an award-winning print campaign, digital and social strategies, and the establishment of a VC fund looking to improve innovation in urban mobility.WW…
RATIO
Brief:
Ecology Action, a California-based non-profit dedicated to helping businesses reduce their carbon footprints at scale, wanted to create a new thought-leadership brand targeted to the food retail industry. The ask included a full brand identity, a brand standards guide, and a phase one website, all to be completed in less than two months.
Approach:
We developed logo and naming concepts that allowed for quick expansion into internal and web assets once a final option was approved. We also collaborated with Ecology Action’s internal team to take their existing content for this project and seamlessly fold it into the new brand identity and website.
Impact:
We created Ratio Institute, a thought-leadership brand whose look and feel, as well as its voice and tone, stands out from the competition. Ratio Institute’s website is positioned to expand and grow as we continue to create more content to help drive the food retail industry toward a more sustainable future.…Brief:
Ecology Action, a California-based non-profit dedicated to helping businesses reduce their carbon footprints at scale, wanted to create a new thought-leadership brand targeted to the food retail industry. The ask included a full brand identity, a brand standards guide, and a phase one website, all to be completed in less than two months.
Approach:
We developed logo and naming concepts that allowed for quick expansion into internal and web assets once a final option was approved. We also collaborated with Ecology Action’s internal team to take their existing content for this project and seamlessly fold it into the new brand identity and website.
Impact:
We created Ratio Institute, a thought-leadership brand whose look and feel, as well as its voice and tone, stands out from the competition. Ratio Institute’s website is positioned to expand and grow as we continue to create more content to help drive the food retail industry toward a more sustainable future.WW…
HUNTER DOUGLAS
Brief:
Hunter Douglas, a B2B manufacturer of luxury window treatments, never had to worry about understanding its consumer audiences because its marketing had always been handled by national retailers. But in 2018, Hunter Douglas decided to launch its first brand for consumers, and so they needed a consumer-facing brand identity.
Approach:
We did a deep-dive into the Do-It-For-Me audience segment, and then we formulated a campaign to suit that audience’s specific needs, all through the lens of the big-box shopping experience.
Results:
A design-driven tonality and visual brand identity that generated desire and drove demand, as opposed to simply fulfilling a functional, utilitarian need.…Brief:
Hunter Douglas, a B2B manufacturer of luxury window treatments, never had to worry about understanding its consumer audiences because its marketing had always been handled by national retailers. But in 2018, Hunter Douglas decided to launch its first brand for consumers, and so they needed a consumer-facing brand identity.
Approach:
We did a deep-dive into the Do-It-For-Me audience segment, and then we formulated a campaign to suit that audience’s specific needs, all through the lens of the big-box shopping experience.
Results:
A design-driven tonality and visual brand identity that generated desire and drove demand, as opposed to simply fulfilling a functional, utilitarian need.WW…
HUNTER DOUGLAS
Brief:
Hunter Douglas, a B2B manufacturer of luxury window treatments, never had to worry about understanding its consumer audiences because its marketing had always been handled by national retailers. But in 2018, Hunter Douglas decided to launch its first brand for consumers, and so they needed a consumer-facing brand identity.
Approach:
We did a deep-dive into the Do-It-For-Me audience segment, and then we formulated a campaign to suit that audience’s specific needs, all through the lens of the big-box shopping experience.
Results:
A design-driven tonality and visual brand identity that generated desire and drove demand, as opposed to simply fulfilling a functional, utilitarian need.…Brief:
Hunter Douglas, a B2B manufacturer of luxury window treatments, never had to worry about understanding its consumer audiences because its marketing had always been handled by national retailers. But in 2018, Hunter Douglas decided to launch its first brand for consumers, and so they needed a consumer-facing brand identity.
Approach:
We did a deep-dive into the Do-It-For-Me audience segment, and then we formulated a campaign to suit that audience’s specific needs, all through the lens of the big-box shopping experience.
Results:
A design-driven tonality and visual brand identity that generated desire and drove demand, as opposed to simply fulfilling a functional, utilitarian need.WW…
INYOVA
Brief
Inyova is a Zürich-based impact investment startup that aims to change the way people invest. Giving people the option to create traceable clean energy and equal rights, without compromising on return is their core mission. Now they need to let the world know.
Approach
Target key Zürich, Geneva, and Berlin neighborhoods with an outdoor campaign that communicates the difference between Inyova and every other bank. Bold, clean graphics and a streamlined message meant to break clutter and quickly make an impact.…Brief
Inyova is a Zürich-based impact investment startup that aims to change the way people invest. Giving people the option to create traceable clean energy and equal rights, without compromising on return is their core mission. Now they need to let the world know.
Approach
Target key Zürich, Geneva, and Berlin neighborhoods with an outdoor campaign that communicates the difference between Inyova and every other bank. Bold, clean graphics and a streamlined message meant to break clutter and quickly make an impact.WW…
INYOVA
Brief
Inyova is a Zürich-based impact investment startup that aims to change the way people invest. Giving people the option to create traceable clean energy and equal rights, without compromising on return is their core mission. Now they need to let the world know.
Approach
Target key Zürich, Geneva, and Berlin neighborhoods with an outdoor campaign that communicates the difference between Inyova and every other bank. Bold, clean graphics and a streamlined message meant to break clutter and quickly make an impact.…Brief
Inyova is a Zürich-based impact investment startup that aims to change the way people invest. Giving people the option to create traceable clean energy and equal rights, without compromising on return is their core mission. Now they need to let the world know.
Approach
Target key Zürich, Geneva, and Berlin neighborhoods with an outdoor campaign that communicates the difference between Inyova and every other bank. Bold, clean graphics and a streamlined message meant to break clutter and quickly make an impact.WW…
MOËT HENNESSEY
Moët Hennessey commissioned a series of branded print magazines intended to showcases the portfolio of premium brands that the house has to offer. In order to speak to a luxury client, we told the brand stories and “creation myths,” as well as the exclusive experiential offerings and limited editions. Editorial content and point of view is highlighted over strictly catalog-like offerings.…Moët Hennessey commissioned a series of branded print magazines intended to showcases the portfolio of premium brands that the house has to offer. In order to speak to a luxury client, we told the brand stories and “creation myths,” as well as the exclusive experiential offerings and limited editions. Editorial content and point of view is highlighted over strictly catalog-like offerings.WW…
MOËT HENNESSEY
Moët Hennessey commissioned a series of branded print magazines intended to showcases the portfolio of premium brands that the house has to offer. In order to speak to a luxury client, we told the brand stories and “creation myths,” as well as the exclusive experiential offerings and limited editions. Editorial content and point of view is highlighted over strictly catalog-like offerings.…Moët Hennessey commissioned a series of branded print magazines intended to showcases the portfolio of premium brands that the house has to offer. In order to speak to a luxury client, we told the brand stories and “creation myths,” as well as the exclusive experiential offerings and limited editions. Editorial content and point of view is highlighted over strictly catalog-like offerings.WW…
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