A self-motivated, diligent and enthusiastic individual with exceptional communication skills and the ability to adapt easily in the fast-paced Social Media environment. Previously educated to a degree level, graduating with a 2.1 (hons) degree in English Literature from the University of Birmingham. Strong knowledge of Social Media platforms, news and current affairs as well as a deep understanding of the components required to create a captivating story in order to drive engagement. Experience not only in the management and analysis of Social Media content but in the editorial and SEO aspects of digital copywriting. An inherently competitive individual that strives to achieve the highest goals, whilst maintaining a high degree of integrity and professionalism.…

brody_andrews

A self-motivated, diligent and enthusiastic individual with exceptional communication skills and the ability to adapt easily in the fast-paced Social Media environment. Previously educated to a degree level, graduating with a 2.1 (hons) degree in English Literature from the University of Birmingham. Strong knowledge of Social Media platforms, news and current affairs as well as a deep understanding of the components required to create a captivating story in order to drive engagement. Experience not only in the management and analysis of Social Media content but in the editorial and SEO aspects of digital copywriting. An inherently competitive individual that strives to achieve the highest goals, whilst maintaining a high degree of integrity and professionalism.…

Available to hire

A self-motivated, diligent and enthusiastic individual with exceptional communication skills and the ability to adapt easily in the fast-paced Social Media environment. Previously educated to a degree level, graduating with a 2.1 (hons) degree in English Literature from the University of Birmingham. Strong knowledge of Social Media platforms, news and current affairs as well as a deep understanding of the components required to create a captivating story in order to drive engagement. Experience not only in the management and analysis of Social Media content but in the editorial and SEO aspects of digital copywriting. An inherently competitive individual that strives to achieve the highest goals, whilst maintaining a high degree of integrity and professionalism.

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Language

English
Fluent

Work Experience

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Education

BA English Literature at University of Birmingham
September 9, 2014 - June 14, 2018

Qualifications

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Industry Experience

Media & Entertainment, Retail, Real Estate & Construction
    Social Media Manager for discovery+ UK and discovery+ Australia
    • Responsible for the discovery+ Facebook strategy across two projects (14 pages), with a strong focus on generating ad revenue from video content.
    • Client management - regularly reporting insights, incorporating feedback and proactively suggesting positive changes to improve strategy.
    • Account management - updating content calendars, revenue trackers and video rights logs.
    • Collaborating with cross-functional teams - directing work streams across the account by liaising with other internal teams e.g. working with Digital Marketing to implement Paid campaigns.
    • Analysing metrics such as Ad CPMs, RPMs and one-minute video views to inform a fluid strategy that translated to consistent monthly ad revenue.
    • Team management of two teams (15 total content editors) - managing monthly workflows, sub-editing metadata and checking video edits, weekly one-on-ones with two editors.
    • Community management of all 14 Facebook pages - including discovery+, TLC and unbranded ‘Love’ pages.
    Social Media Manager for The Sun Newspaper

    -Editing and maintaining The Sun’s social media channels including Facebook, Twitter and Instagram to a high standard in close conjunction with the rest of the team, but also independently when required.
    -Using EchoBox to curate and output content from across The Sun Online to satisfy a diverse range of audience demographics.
    -Using Parse.ly to visualise the performance of content across Sun social media platforms and channels (e.g. The Sun, The Sun Showbiz, The Sun Money), subsequently developing new ways of engaging with readers.
    -Using CrowdTangle to keep track of competitor performance, adapting The Sun’s content to ensure it has the edge in regards to timings, headlines and overall content output.
    -Contributing to The Sun’s adoption of emerging social platforms and tools, taking responsibility for the growth of new channels.
    -Using applications such as Creator Studio and Tweetdeck to manage different accounts including The Sun (Main Page), The Sun Politics and Fabulous Mag.
    -Liaising directly with editorial, video, picture, commercial and marketing teams, ensuring their respective demands are met.
    -Ensuring the digital newsroom has sufficient insight to produce Internet-friendly stories, taking responsibility for their subsequent distribution on social media channels.
    -Using Photoshop to edit, crop, resize the images that accompany content.
    -Using News UK’s in-house analytics tool INCA (Intelligent News Contextual Analytics) to analyse data on minute-by-minute traffic and subsequently determining top-performing pieces.
    -Managing time effectively by working flexibly, including evenings and weekends whilst still maintaining outside hobbies and interests.