Brogan-Leigh Hurst

Social Media Manager, Content Strategist & Creator at Ice Bear Ltd

Independent content creator producing original content across multiple brands (Pilates, beauty, wellness, lifestyle, hospitality); specialized in shoot days, social-first video edits, UGC and BTS; TikTok live presenter; developed and executed social strategies for clients.

Freelance Social Media Manager, Content Strategist & Creator at Icy Bear Ltd

Independent content creator and freelance social media manager working across multiple brands in Pilates, beauty, wellness, lifestyle and hospitality. Specialises in shoot days, social-first video edits, content creation, UGC and BTS. TikTok Live presenter for Ego fashion; previously supported Lulla Bellz; launched Betches UK Instagram and TikTok (June 2025); produces original content and maintains a consistent brand voice. Bylines in Mirror Online and Daily Mail; 7M views across Mirror Online stories in one month.

Social Media Manager at Betches UK (LAD Bible Group)

Led the content strategy and launch of Betches UK on Instagram and TikTok; managed the content calendar and both soft and hard launch phases; collaborated with senior stakeholders and influencer marketing to engage creators; achieved a combined following of 1.5M+ across platforms; oversaw overall social strategy across Instagram, TikTok, Facebook and Pinterest; produced engaging, relatable content to convert viewers to customers; led shoot projects for upcoming brand campaigns; line manager for the Social Media Executive; hosted as live presenter on TikTok Shop.

Social Media Manager at Betches UK (LADbible Group)

Led content strategy and launch of Betches UK on Instagram and TikTok; managed UGC and employee-generated content; oversaw content calendar and launch phases; collaborated with influencer marketing; grew 1.5M+ followers across platforms; live presenter on TikTok Shop; built brand voice and community.

Freelance Showbiz Reporter at Daily Mail

Writing topical showbusiness stories and contributing to the Daily Mail homepage; involved with Tyla (LADbible Group umbrella brand); collaborating with editorial and partnerships teams; reactive coverage for pop culture events; red carpet interviews; exclusive looks and social content for Tyla.

Showbiz Reporter (Freelance) at Daily Mail

Writing topical showbusiness stories on a freelance basis, covering the homepage of the Daily Mail. Leading the strategy behind Tyla, a female-focused umbrella brand of LADbible Group. Engaged in editorial partnerships, reactive pop culture content for events such as the Grammys, Oscars and BRITs, and produced exclusive social content including red carpet interviews and first looks for Tyla's socials.

Social Media Manager at LAD Bible Group

Led the content strategy and growth for Tyla, an umbrella brand within LADbible Group; developed editorial plans and collaborated with editorial and partnerships teams. Executed reactive content for events (Grammys, Oscars, BRIT Awards) including red-carpet interviews; produced exclusive first looks for Tyla’s social channels; grew Tyla’s pages from 292k to nearly 1M followers across platforms; coordinated with brands such as Disney, Channel 4 and ITV; managed legal/ethical checks for videos and ensured brand voice consistency.

Social Media Manager at LADbible Group

Led content strategy and launch of Tyla UK on Instagram and TikTok (UGC/employee-generated content). Managed the content calendar and launch phases; collaborated with editorial, partnerships and influencer marketing; grew Tyla’s following to 1.5M+ across platforms; oversaw shoots for brand campaigns; line manager for the Social Media Executive; worked with Paid Ads; live presenter on the brand’s TikTok Shop; built viral content and brand voice.