Available to hire
Freelance Social Media Manager, Strategist & Content Creator
social media management + strategy | social-first content creation + edits | bts + shoots
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Experience Level
Language
English
Fluent
Work Experience
Showbiz Reporter (Freelance) at Daily Mail
March 1, 2025 - January 31, 2026Writing topical showbusiness stories on a freelance basis, covering the homepage of the Daily Mail. Leading the strategy behind Tyla, a female-focused umbrella brand of LADbible Group. Engaged in editorial partnerships, reactive pop culture content for events such as the Grammys, Oscars and BRITs, and produced exclusive social content including red carpet interviews and first looks for Tyla's socials.
Social Media Manager at LADbible Group
December 1, 2022 - January 31, 2025Led content strategy and launch of Tyla UK on Instagram and TikTok (UGC/employee-generated content). Managed the content calendar and launch phases; collaborated with editorial, partnerships and influencer marketing; grew Tyla’s following to 1.5M+ across platforms; oversaw shoots for brand campaigns; line manager for the Social Media Executive; worked with Paid Ads; live presenter on the brand’s TikTok Shop; built viral content and brand voice.
Showbiz Reporter at Daily Mirror
September 1, 2019 - June 1, 2022Researched and wrote a variety of showbiz stories covering celebrity gossip, live TV shows, and soaps. Attended red-carpet events including Pride of Britain for interviews. Wrote up to eight stories daily (features included) and secured exclusives through events and interviews. Managed content within Reach properties, assigned and edited stories, sourced content, and liaised with other teams; adapted tone for different publications such as Mirror Online and Daily Star.
Freelance Social Media Manager, Content Strategist & Creator at Icy Bear Ltd
April 1, 2026 - PresentIndependent content creator and freelance social media manager working across multiple brands in Pilates, beauty, wellness, lifestyle and hospitality. Specialises in shoot days, social-first video edits, content creation, UGC and BTS. TikTok Live presenter for Ego fashion; previously supported Lulla Bellz; launched Betches UK Instagram and TikTok (June 2025); produces original content and maintains a consistent brand voice. Bylines in Mirror Online and Daily Mail; 7M views across Mirror Online stories in one month.
Education
Level 4 Digital Marketing CIM qualification at Chartered Institute of Marketing (CIM)
October 1, 2017 - September 30, 2018NCTJ qualification at National Council for the Training of Journalists (NCTJ)
October 1, 2018 - October 1, 2019Qualifications
Level 4 Digital Marketing CIM qualification
October 1, 2017 - September 30, 2018NCTJ qualification
October 1, 2018 - October 1, 2019Industry Experience
Media & Entertainment, Software & Internet, Retail, Travel & Hospitality
Experience Level
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