Brooke Larsh

Developed creative ads assets supporting an ecommerce brand spending over $30,000/day across paid social channels. Tested over 3,000 hooks and visual assets to improve campaign performance metrics, and decrease customer acquisition cost to under $80 per new customer. Built creative workflows reducing asset production time while maintaining brand consistency. Leveraged emerging AI tools and technologies to accelerate ideation, content production, and campaign iteration workflows. Coordinated with the digital marketing team to deliver creative and compliant campaigns. Managed content libraries and campaign planning to support rapid creative testing. Leveraged customer feedback, testimonials, and paid ads performance data to identify trends and inform strategic recommendations.

Developed direct-response creative strategies for paid social campaigns across multiple client accounts. Conducted customer research and competitive analysis to identify messaging opportunities and creative angles. Conceptualized and storyboarded video ads, static creatives, and multimedia campaigns for Meta, Google, YouTube, and TikTok. Developed messaging frameworks, ad copy, hooks, headlines, scripts, and creative briefs designed to improve engagement and conversion performance. Collaborated with media buyers to align creative direction with campaign objectives, audience insights, and testing strategies. Partnered with graphic designers and video editors to bring campaign concepts from ideation through production and client approval. Analyzed campaign performance data to identify winning creative patterns and inform future creative strategy.

Independent contractor responsible for management of various renovation projects. Provided project estimates, scheduling, and material procurement for custom tile-work. Ensured complete scope, quality assurance, and customer satisfaction before invoicing.