Available to hire
Hi, I’m Brooke Larsh. I’m a Creative Strategist and PMP-certified Project Manager who loves turning bold ideas into practical, high-impact campaigns. I enjoy aligning creative production with process optimization to deliver results that matter for brands.
Over 8+ years, I’ve led marketing initiatives, built scalable creative workflows, and driven cross-functional projects. I thrive on turning feedback into data-informed strategies that boost engagement, conversions, and efficiency.
Skills
Experience Level
Expert
Work Experience
Ad Creative & AI Specialist at Parlor Games LLC
January 1, 2024 - January 1, 2026Developed creative ads assets supporting an ecommerce brand spending over $30,000/day across paid social channels. Tested over 3,000 hooks and visual assets to improve campaign performance metrics, and decrease customer acquisition cost to under $80 per new customer. Built creative workflows reducing asset production time while maintaining brand consistency. Leveraged emerging AI tools and technologies to accelerate ideation, content production, and campaign iteration workflows. Coordinated with the digital marketing team to deliver creative and compliant campaigns. Managed content libraries and campaign planning to support rapid creative testing. Leveraged customer feedback, testimonials, and paid ads performance data to identify trends and inform strategic recommendations.
Creative Strategist & Copywriter at Lock and Quay Marketing
January 1, 2023 - January 1, 2024Developed direct-response creative strategies for paid social campaigns across multiple client accounts. Conducted customer research and competitive analysis to identify messaging opportunities and creative angles. Conceptualized and storyboarded video ads, static creatives, and multimedia campaigns for Meta, Google, YouTube, and TikTok. Developed messaging frameworks, ad copy, hooks, headlines, scripts, and creative briefs designed to improve engagement and conversion performance. Collaborated with media buyers to align creative direction with campaign objectives, audience insights, and testing strategies. Partnered with graphic designers and video editors to bring campaign concepts from ideation through production and client approval. Analyzed campaign performance data to identify winning creative patterns and inform future creative strategy.
Tile Setter & Independent Contractor at Rhinestone Tilings
January 1, 2018 - January 1, 2023Independent contractor responsible for management of various renovation projects. Provided project estimates, scheduling, and material procurement for custom tile-work. Ensured complete scope, quality assurance, and customer satisfaction before invoicing.
Project Coordinator at Parallel Floors Ltd.
January 1, 2017 - January 1, 2021Foreman for the tile scope and quality control of 2 large multi-unit projects. Implemented Health and Safety protocols and ensured OHSA compliance on-site. Managed the scheduling of 8-10 installers and labourers across several simultaneous commercial and residential projects.
Education
Project Management Professional (PMP) at Project Management Institute
August 1, 2023 - June 24, 2026Digital Marketing & E-Commerce Certificate at Courseware (Digital Marketing & E-Commerce Certificate)
December 1, 2022 - June 24, 2026Specialist High Skills Major (Business) Diploma at Galt Collegiate Institute and Vocational School
January 11, 2030 - January 1, 2013Qualifications
Project Management Professional (PMP)
August 1, 2023 - June 24, 2026Digital Marketing & E-Commerce Certificate
December 1, 2022 - June 24, 2026Specialist High Skills Major (Business) Diploma
January 11, 2030 - January 1, 2013Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Skills
Experience Level
Expert
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