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I'm Brooklyn Gibbs, a brand and community-driven creator who has grown a Substack on internet culture and the indie web to 8,000+ organic subscribers, and who runs paid and organic social for a consumer mobile startup across Meta, TikTok, Reddit, and Instagram. I treat Reddit as a culture, not a checkbox, and I bring hands-on craft across content, ad creative, and editorial; I’m comfortable moving between quantitative dashboards and qualitative cultural signal; and my Computer Science background makes analytics and platform tooling second nature. I thrive at the intersection of culture and growth, building communities and products with data-informed intuition. I’ve launched newsletters and growth experiments, managed cross-platform campaigns, and collaborated with freelancers to maintain visual and tonal consistency. I’m deeply plugged into internet culture, Reddit subcultures, Substack discourse, and indie-web aesthetics, translating cultural fluency into content that performs.…I'm Brooklyn Gibbs, a brand and community-driven creator who has grown a Substack on internet culture and the indie web to 8,000+ organic subscribers, and who runs paid and organic social for a consumer mobile startup across Meta, TikTok, Reddit, and Instagram. I treat Reddit as a culture, not a checkbox, and I bring hands-on craft across content, ad creative, and editorial; I’m comfortable moving between quantitative dashboards and qualitative cultural signal; and my Computer Science background makes analytics and platform tooling second nature. I thrive at the intersection of culture and growth, building communities and products with data-informed intuition. I’ve launched newsletters and growth experiments, managed cross-platform campaigns, and collaborated with freelancers to maintain visual and tonal consistency. I’m deeply plugged into internet culture, Reddit subcultures, Substack discourse, and indie-web aesthetics, translating cultural fluency into content that performs.

Brooklyn Gibbs

Content Creator, Videographer, Illustrator, +2

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I'm Brooklyn Gibbs, a brand and community-driven creator who has grown a Substack on internet culture and the indie web to 8,000+ organic subscribers, and who runs paid and organic social for a consumer mobile startup across Meta, TikTok, Reddit, and Instagram. I treat Reddit as a culture, not a checkbox, and I bring hands-on craft across content, ad creative, and editorial; I’m comfortable moving between quantitative dashboards and qualitative cultural signal; and my Computer Science background makes analytics and platform tooling second nature. I thrive at the intersection of culture and growth, building communities and products with data-informed intuition. I’ve launched newsletters and growth experiments, managed cross-platform campaigns, and collaborated with freelancers to maintain visual and tonal consistency. I’m deeply plugged into internet culture, Reddit subcultures, Substack discourse, and indie-web aesthetics, translating cultural fluency into content that performs.…I'm Brooklyn Gibbs, a brand and community-driven creator who has grown a Substack on internet culture and the indie web to 8,000+ organic subscribers, and who runs paid and organic social for a consumer mobile startup across Meta, TikTok, Reddit, and Instagram. I treat Reddit as a culture, not a checkbox, and I bring hands-on craft across content, ad creative, and editorial; I’m comfortable moving between quantitative dashboards and qualitative cultural signal; and my Computer Science background makes analytics and platform tooling second nature. I thrive at the intersection of culture and growth, building communities and products with data-informed intuition. I’ve launched newsletters and growth experiments, managed cross-platform campaigns, and collaborated with freelancers to maintain visual and tonal consistency. I’m deeply plugged into internet culture, Reddit subcultures, Substack discourse, and indie-web aesthetics, translating cultural fluency into content that performs.

Available to hire

I’m Brooklyn Gibbs, a brand and community-driven creator who has grown a Substack on internet culture and the indie web to 8,000+ organic subscribers, and who runs paid and organic social for a consumer mobile startup across Meta, TikTok, Reddit, and Instagram. I treat Reddit as a culture, not a checkbox, and I bring hands-on craft across content, ad creative, and editorial; I’m comfortable moving between quantitative dashboards and qualitative cultural signal; and my Computer Science background makes analytics and platform tooling second nature.

I thrive at the intersection of culture and growth, building communities and products with data-informed intuition. I’ve launched newsletters and growth experiments, managed cross-platform campaigns, and collaborated with freelancers to maintain visual and tonal consistency. I’m deeply plugged into internet culture, Reddit subcultures, Substack discourse, and indie-web aesthetics, translating cultural fluency into content that performs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Co-Founder & CEO at Whimbitz

November 1, 2024 - Present

Run all paid and organic growth across Meta, TikTok, Reddit, and Instagram — owning ad creative end-to-end (concept, copy, edit), channel strategy, and weekly reporting on acquisition, retention, and engagement. Manage Whimbitz’s Reddit presence across gaming and indie-app subreddits, balancing community participation with paid campaigns; navigate community norms to build credibility before promotional asks. Source, brief, and direct freelance illustrators, sprite artists, and composers via Reddit and Fiverr; negotiate scope and fees, manage parallel commissions, and maintain visual and tonal consistency across the brand. Built analytics tracking downloads, retention, and channel-level engagement; use insights to prioritize content tests, refine onboarding, and shape what the team ships next. Co-built the iOS (SwiftUI) and Android (Kotlin) apps from zero alongside a technical co-founder, owning the full mobile frontend and product UX.

Founder & Editor at Offline Crush

November 1, 2024 - Present

Grew newsletter to 7,000+ subscribers organically, with zero paid acquisition, by publishing essays, original graphics, and zines on a consistent editorial cadence — building a recognizable brand voice in a crowded category. Use platform analytics and reader signal to identify high-performing themes, refine voice and format, and shape the editorial calendar; manage brand identity, audience engagement, and cross-posting strategy. Steeped daily in internet culture, Reddit subcultures, Substack discourse, and indie-web aesthetics — translating cultural fluency into content that performs.

Independent Creator at TikTok Growth Case Study

April 1, 2026 - Present

Launched a personal TikTok as a documented growth experiment; reached 500+ followers in the first 10 days organically by testing hook structures, posting cadence, and platform-native formats — turning each post into a small, measurable test.

Data Engineer at Capital One

August 1, 2023 - November 1, 2024

Validated migration of 10 million customer accounts during Capital One’s acquisition of the Kohl’s card portfolio, building reconciliation logic in Python and SQL across Databricks and Snowflake and partnering with operations and compliance to triage exceptions; owned autopay data flows for the Bass Pro Shops co-branded portfolio. As intern, built an internal chatbot for the Data Governance dashboard.