Freelance Senior Strategist+Planner, Creative Director(Copy), Copywriter 10 years of strategy and hands-on activation experience within media, advertising, PR+events, branding agencies within EMEA and APAC markets on branding, research(quant/qual), data& insights, comms planning, and multi-markets campaign activation. The integration between art and science within data and creativity. 5 years global leadership Work in global, regional, and local roles within London, Paris, Taipei, and Singapore, in addition to living in Manila, and the US(country road take me home, West Virginia) My Asian roots grounded me, while my years in Europe enriched my soul with culture. I delve more into savoir-faire to connect the dots between East and West, tradition, and innovation, particularly olfactory skill in the name of food, wine, cheese, and jewellery craftsmanship. I love classic, heritage, and craftsmanship. These global experience allow me to absorb different ways of thinking, behaving, and communicating- skills that shaped me not only as a strategist and storyteller, but also as a mediator and negotiator between cultural and international teams, and at the intersection of creativity, business, and data. ๐Ÿช Based in Asia, worldwide availability ๐Ÿ’ซ Trilingual in English, Chinese, French ๐Ÿ”ฎ Specialise in luxury, beauty, hospitality, gastronomy, and lifestyle culture industry. - Bridging the gap between data-driven insights and cultural storytelling - Brand strategy integration & activation across markets - Shaping ideas from insights to execution - Asian brands going global or international brands coming to Asia ๐ŸŒ I observe, connect, and tell stories that resonate โ€” through strategy, words, and the quiet details that make brands unforgettable ๐Ÿ’Œ Open to freelance strategy, creative narration, and storytelling projects โ€“ let's connect! ๐ŸŒ _Website not available. Sign in: https://www.twine.net/signup_ Out of work, I like to read and search about ingredients, history about different facts, down to earth in learning, doing, and living. WSET 2 and Tea Evaluator certified, constantly learning more about wine and tea.โ€ฆ

Tiffany

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Freelance Senior Strategist+Planner, Creative Director(Copy), Copywriter 10 years of strategy and hands-on activation experience within media, advertising, PR+events, branding agencies within EMEA and APAC markets on branding, research(quant/qual), data& insights, comms planning, and multi-markets campaign activation. The integration between art and science within data and creativity. 5 years global leadership Work in global, regional, and local roles within London, Paris, Taipei, and Singapore, in addition to living in Manila, and the US(country road take me home, West Virginia) My Asian roots grounded me, while my years in Europe enriched my soul with culture. I delve more into savoir-faire to connect the dots between East and West, tradition, and innovation, particularly olfactory skill in the name of food, wine, cheese, and jewellery craftsmanship. I love classic, heritage, and craftsmanship. These global experience allow me to absorb different ways of thinking, behaving, and communicating- skills that shaped me not only as a strategist and storyteller, but also as a mediator and negotiator between cultural and international teams, and at the intersection of creativity, business, and data. ๐Ÿช Based in Asia, worldwide availability ๐Ÿ’ซ Trilingual in English, Chinese, French ๐Ÿ”ฎ Specialise in luxury, beauty, hospitality, gastronomy, and lifestyle culture industry. - Bridging the gap between data-driven insights and cultural storytelling - Brand strategy integration & activation across markets - Shaping ideas from insights to execution - Asian brands going global or international brands coming to Asia ๐ŸŒ I observe, connect, and tell stories that resonate โ€” through strategy, words, and the quiet details that make brands unforgettable ๐Ÿ’Œ Open to freelance strategy, creative narration, and storytelling projects โ€“ let's connect! ๐ŸŒ _Website not available. Sign in: https://www.twine.net/signup_ Out of work, I like to read and search about ingredients, history about different facts, down to earth in learning, doing, and living. WSET 2 and Tea Evaluator certified, constantly learning more about wine and tea.โ€ฆ

Available to hire

Freelance Senior Strategist+Planner, Creative Director(Copy), Copywriter

10 years of strategy and hands-on activation experience within media, advertising, PR+events, branding agencies within EMEA and APAC markets on branding, research(quant/qual), data& insights, comms planning, and multi-markets campaign activation. The integration between art and science within data and creativity. 5 years global leadership

Work in global, regional, and local roles within London, Paris, Taipei, and Singapore, in addition to living in Manila, and the US(country road take me home, West Virginia)

My Asian roots grounded me, while my years in Europe enriched my soul with culture. I delve more into savoir-faire to connect the dots between East and West, tradition, and innovation, particularly olfactory skill in the name of food, wine, cheese, and jewellery craftsmanship. I love classic, heritage, and craftsmanship.

These global experience allow me to absorb different ways of thinking, behaving, and communicating- skills that shaped me not only as a strategist and storyteller, but also as a mediator and negotiator between cultural and international teams, and at the intersection of creativity, business, and data.

๐Ÿช Based in Asia, worldwide availability

๐Ÿ’ซ Trilingual in English, Chinese, French

๐Ÿ”ฎ Specialise in luxury, beauty, hospitality, gastronomy, and lifestyle culture industry.

  • Bridging the gap between data-driven insights and cultural storytelling
  • Brand strategy integration & activation across markets
  • Shaping ideas from insights to execution
  • Asian brands going global or international brands coming to Asia

๐ŸŒ I observe, connect, and tell stories that resonate โ€” through strategy, words, and the quiet details that make brands unforgettable

๐Ÿ’Œ Open to freelance strategy, creative narration, and storytelling projects โ€“ letโ€™s connect!

๐ŸŒ Website not available. Sign in: https://www.twine.net/signup

Out of work, I like to read and search about ingredients, history about different facts, down to earth in learning, doing, and living.
WSET 2 and Tea Evaluator certified, constantly learning more about wine and tea.

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Language

English
Fluent
Chinese
Fluent
French
Fluent

Work Experience

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Education

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Industry Experience

Consumer Goods, Media & Entertainment, Retail, Agriculture & Mining, Gaming, Healthcare, Travel & Hospitality, Other