Freelance Senior Strategist+Planner, Creative Director(Copy), Copywriter
10 years of strategy and hands-on activation experience within media, advertising, PR+events, branding agencies within EMEA and APAC markets on branding, research(quant/qual), data& insights, comms planning, and multi-markets campaign activation. The integration between art and science within data and creativity. 5 years global leadership
Work in global, regional, and local roles within London, Paris, Taipei, and Singapore, in addition to living in Manila, and the US(country road take me home, West Virginia)
My Asian roots grounded me, while my years in Europe enriched my soul with culture. I delve more into savoir-faire to connect the dots between East and West, tradition, and innovation, particularly olfactory skill in the name of food, wine, cheese, and jewellery craftsmanship. I love classic, heritage, and craftsmanship.
These global experience allow me to absorb different ways of thinking, behaving, and communicating- skills that shaped me not only as a strategist and storyteller, but also as a mediator and negotiator between cultural and international teams, and at the intersection of creativity, business, and data.
๐ช Based in Asia, worldwide availability
๐ซ Trilingual in English, Chinese, French
๐ฎ Specialise in luxury, beauty, hospitality, gastronomy, and lifestyle culture industry.
- Bridging the gap between data-driven insights and cultural storytelling
- Brand strategy integration & activation across markets
- Shaping ideas from insights to execution
- Asian brands going global or international brands coming to Asia
๐ I observe, connect, and tell stories that resonate โ through strategy, words, and the quiet details that make brands unforgettable
๐ Open to freelance strategy, creative narration, and storytelling projects โ letโs connect!
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Out of work, I like to read and search about ingredients, history about different facts, down to earth in learning, doing, and living.
WSET 2 and Tea Evaluator certified, constantly learning more about wine and tea.
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