I’m Bruno, an inquisitive digital product professional specializing in UX-driven product optimization, where I use data analysis and user insights to improve how people interact with AI-enabled and software products. I’ve supported AI product development with multilingual datasets for NLP and machine learning, and I’ve evaluated LLM outputs and human–AI interactions to strengthen response accuracy, relevance, semantic understanding, and intent alignment. Alongside that, I design and iterate user experiences—running research and usability testing, building wireframes and interactive prototypes, and optimizing user flows. I’ve improved registration and onboarding performance substantially through UX testing, and I also bring a strong foundation in digital content analysis, SEO, and marketing analytics, plus hands-on collaboration with cross-functional teams to ship measurable improvements.…

Bruno Cano Sampaio

I’m Bruno, an inquisitive digital product professional specializing in UX-driven product optimization, where I use data analysis and user insights to improve how people interact with AI-enabled and software products. I’ve supported AI product development with multilingual datasets for NLP and machine learning, and I’ve evaluated LLM outputs and human–AI interactions to strengthen response accuracy, relevance, semantic understanding, and intent alignment. Alongside that, I design and iterate user experiences—running research and usability testing, building wireframes and interactive prototypes, and optimizing user flows. I’ve improved registration and onboarding performance substantially through UX testing, and I also bring a strong foundation in digital content analysis, SEO, and marketing analytics, plus hands-on collaboration with cross-functional teams to ship measurable improvements.…

Available to hire

I’m Bruno, an inquisitive digital product professional specializing in UX-driven product optimization, where I use data analysis and user insights to improve how people interact with AI-enabled and software products. I’ve supported AI product development with multilingual datasets for NLP and machine learning, and I’ve evaluated LLM outputs and human–AI interactions to strengthen response accuracy, relevance, semantic understanding, and intent alignment.

Alongside that, I design and iterate user experiences—running research and usability testing, building wireframes and interactive prototypes, and optimizing user flows. I’ve improved registration and onboarding performance substantially through UX testing, and I also bring a strong foundation in digital content analysis, SEO, and marketing analytics, plus hands-on collaboration with cross-functional teams to ship measurable improvements.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Fluent
Portuguese
Fluent

Work Experience

Language Data Analyst at Freelancer
April 7, 2025 - Present
Product Development & Improvement: Supported AI product development through multilingual dataset annotation, analysis, and optimization for NLP and Machine Learning applications. Model Evaluation & User Experience: Evaluated LLM outputs and human-AI interactions to assess response accuracy, relevance, semantic understanding, and alignment with user intent, identifying opportunities to improve conversational flows and UX. Cross-Functional Collaboration: Partnered with project teams to calibrate evaluation standards, ensure data consistency, and drive continuous improvement across AI-driven products.
Data Analyst (Freelancer)
April 1, 2025 - Present
Supported AI product development by preparing, analyzing, and optimizing multilingual datasets and annotations for NLP and machine learning applications. Evaluated LLM outputs and human–AI interactions to assess response accuracy, relevance, semantic understanding, and alignment with user intent; identified improvement opportunities to strengthen conversational flow and UX. Partnered with cross-functional teams to calibrate evaluation standards, ensure data consistency, and drive continuous improvement across AI-driven products.
UX Designer at Freelancer
April 3, 2023 - April 7, 2025
Product Design & Development: Contributed to the digital product lifecycle, translating concepts from ideation into high-fidelity prototypes for mobile apps and responsive websites. User Research & UX Design: Conducted user research and usability testing to map user journeys and design intuitive user flows. Information Architecture & Wireframing: Structured content and developed wireframes to improve information accessibility and navigation. Interaction Design & Prototyping: Created low- and high-fidelity interactive prototypes to explore design solutions and refine UI components. Usability & UX Optimization: Optimized registration flows, reducing clicks by 30%, and redesigned onboarding experiences, increasing completion rates by 27% during evaluative user testing. Portfolio: brunofc.com
UX Designer (Freelancer)
April 1, 2023 - April 1, 2025
Contributed to the digital product lifecycle, translating concepts into high-fidelity prototypes for mobile apps and responsive websites. Conducted user research and usability testing to map user journeys and design intuitive flows. Built information architecture, wireframes, and interactive prototypes (low- and high-fidelity) to explore solutions and refine UI components. Optimized registration flows by reducing clicks by 30% and redesigned onboarding experiences, increasing completion rates by 27% during evaluation user testing.
Digital Content Analyst at CC C / Telus International
August 1, 2018 - May 31, 2024
Analyzed and applied client guidelines to align operational decisions with product requirements and platform standards. Coordinated with policy specialists and internal teams to clarify requirements, resolve complex cases, and ensure consistent decision-making. Performed content analysis and prepared reports on emerging issues, discrepancies, and opportunities for improvement, contributing to refined operational guidelines and consistent platform experiences.
Digital Content Analyst at CCC / Telus International
July 30, 2018 - May 10, 2024
Client Requirements & Policy Alignment: Analyzed and applied client guidelines to align operational decisions with product requirements and platform standards. Cross-Functional Communication: Coordinated with policy specialists and internal teams to clarify requirements, resolve complex cases, and ensure consistent decision-making. Content Analysis & Reporting: Analyzed digital content and prepared reports on emerging issues, discrepancies, and opportunities for improvement. Product Quality & Optimization: Contributed insights to refine operational guidelines, improve content evaluation, and support consistent platform experiences.
Travel Specialist (Premium Support Associate) at C PM International (Airbnb)
January 1, 2018 - July 31, 2018
Managed complex, high-priority guest and host cases, ensuring timely resolution and SLA compliance. Resolved sensitive disputes through negotiation and root-cause analysis while balancing client policies with customer needs and platform experience. Handled refunds, financial adjustments, and emergency rebooking while supporting efficient case resolution, and communicated recurring issues and edge cases to internal teams to refine guidelines and improve service.
SEO Manager at Freelancer
September 2, 2013 - January 15, 2018
SEO Strategy & Data Analytics: Progressed from Portuguese-market SEO Specialist to managing multilingual teams, using web analytics and traffic data to monitor performance, identify trends, and optimize SEO and digital marketing strategies. Team Management & Cross-Functional Collaboration: Managed Portuguese, French, and Japanese SEO teams, collaborating with marketing, design, CRM (Mailchimp), IT, and cross-departmental stakeholders. Website Optimization & Localization: Improved website integration and localized content for Brazilian and European Portuguese audiences, using performance insights to guide optimization. Product Testing & UX: Tested gaming platforms and promotional products, providing feedback on usability, user flows, and design improvements. Digital Marketing & Audience Growth: Developed Google Ads, Facebook, and Instagram campaigns, contributing to social media growth from 1,500 Facebook followers to over 50,000 combined Facebook and Instagram followers across Turkish, Japanese, French, and Portuguese markets.
SEO Manager (Freelancer)
September 1, 2013 - January 1, 2018
Advanced from Portuguese-market SEO specialist to managing multilingual SEO teams, using web analytics and traffic data to monitor performance, identify trends, and optimize SEO and digital marketing strategies. Managed Portuguese, French, and Japanese SEO teams and collaborated with marketing, design, CRM (Mailchimp), IT, and cross-departmental stakeholders. Improved website integration and localized content for Brazilian and European Portuguese audiences using performance insights; tested gaming and promotional platforms with an emphasis on UX.
Graphic Designer and Video Editor at Freelancer
September 3, 2007 - April 22, 2013
Visual Design & Product Communication: Developed visual concepts and design assets aligned with brand identities and product communication needs. Motion Design & Digital Experiences: Created motion graphics and animations for digital products, advertising, and marketing campaigns. Video Production & Content Delivery: Managed video production from filming to editing and post-production, delivering polished visual content for digital platforms.

Education

Bachelor in Communications at Universidade São Judas Tadeu
February 3, 2003 - January 13, 2006
Film and television scripting and storytelling Audiovisual filmmaking and production Editing and post-production Advertising communication Philosophy and Sociology with a focus on theory and analysis of audiovisual discourse and its impact on the audience.
UI Design Bootcamp (Memorisely) at Memorisely
April 1, 2025 - June 30, 2025
Google UX Design Professional Certificate at Coursera
April 1, 2023 - October 6, 2026
Bachelor’s in Communications at Universidade São Judas Tadeu
January 1, 2003 - December 31, 2006

Qualifications

Google UX Design Professional Certificate
April 3, 2023 - April 28, 2023
Foundations of User Experience Design for mobile apps and websites Empathize, Define, Ideate, Prototype, Test, Implement Build user interface wireframes, Low-Fidelity and High-Fidelity Prototypes in Figma Conduct UX Research and Test Early Concepts
UI Design Bootcamp - Memorisely
April 7, 2025 - June 27, 2025
Focused on practical UI design skills for mobile applications and web pages, including component-based design, design systems, atomic structure, color, typography, accessibility, prototyping in Figma, and handoff to developers. Completed real-world projects with a focus on responsiveness, visual hierarchy, and user-centered design.

Industry Experience

Media & Entertainment, Telecommunications, Education, Gaming, Software & Internet, Professional Services, Travel & Hospitality, Financial Services

Skills

Experience Level