I'm a Senior Brand Designer with 20+ years of experience helping companies communicate clearly through thoughtful, well-crafted design. I've worked with startups, agencies, and global brands including Apple, Microsoft, Salesforce, VMware, and more recently as a contract Brand Designer with Gladly, where I create campaigns, web assets, motion graphics, presentations, and sales materials for a global B2B SaaS platform. I can complex objectives into clean, engaging visual design that helps brands grow. My work spans identity, marketing campaigns, websites, social media, motion graphics, packaging, presentations, and print. I'm comfortable jumping into an existing brand or helping evolve it over time. Clients appreciate that I'm easy to work with, communicate well, and consistently deliver high-quality work on time. I stay calm under pressure and actually thrive under chaos. I NEVER miss a deadline, even the extreme ones. Whether it's a one-off project or a long-term partnership, my goal is always the same: create thoughtful design that solves real business problems.…

Andrew Smock

Twine
PRO

I'm a Senior Brand Designer with 20+ years of experience helping companies communicate clearly through thoughtful, well-crafted design. I've worked with startups, agencies, and global brands including Apple, Microsoft, Salesforce, VMware, and more recently as a contract Brand Designer with Gladly, where I create campaigns, web assets, motion graphics, presentations, and sales materials for a global B2B SaaS platform. I can complex objectives into clean, engaging visual design that helps brands grow. My work spans identity, marketing campaigns, websites, social media, motion graphics, packaging, presentations, and print. I'm comfortable jumping into an existing brand or helping evolve it over time. Clients appreciate that I'm easy to work with, communicate well, and consistently deliver high-quality work on time. I stay calm under pressure and actually thrive under chaos. I NEVER miss a deadline, even the extreme ones. Whether it's a one-off project or a long-term partnership, my goal is always the same: create thoughtful design that solves real business problems.…

Available to hire

I’m a Senior Brand Designer with 20+ years of experience helping companies communicate clearly through thoughtful, well-crafted design. I’ve worked with startups, agencies, and global brands including Apple, Microsoft, Salesforce, VMware, and more recently as a contract Brand Designer with Gladly, where I create campaigns, web assets, motion graphics, presentations, and sales materials for a global B2B SaaS platform.

I can complex objectives into clean, engaging visual design that helps brands grow. My work spans identity, marketing campaigns, websites, social media, motion graphics, packaging, presentations, and print. I’m comfortable jumping into an existing brand or helping evolve it over time.

Clients appreciate that I’m easy to work with, communicate well, and consistently deliver high-quality work on time. I stay calm under pressure and actually thrive under chaos. I NEVER miss a deadline, even the extreme ones. Whether it’s a one-off project or a long-term partnership, my goal is always the same: create thoughtful design that solves real business problems.

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Language

English
Fluent

Work Experience

Contract Senior Brand Designer at GLADLY
February 28, 2025 - Present
Partner with Gladly's internal marketing team to create campaigns, sales presentations, web assets, motion graphics, event materials, and scalable brand systems for a global B2B SaaS platform. Work across digital marketing, product launches, and sales enablement while maintaining a consistent brand across multiple channels.
Brand Designer & Art Director at Smock Creative (Freelance)
January 1, 2014 - Present
Full-service freelance creative designer utilized by internal marketing/design teams; can act as lead or support for identity, advertising, animation, web, and packaging. Technical expert on all design platforms, including digital and print production. Known for fast, high-quality execution across multiple deliverables.
Senior Art Director at HOOK, LLC
January 1, 2010 - January 1, 2014
Managed websites, print, identity, strategy, and packaging. Created award-winning campaigns for Morretti Beer, Charleston Visitor’s Bureau, Rev Restaurants, Crisis Ministries, Health First, and Wild Dunes Resorts.
Senior Art Director at Adams Outdoor Advertising
January 1, 2006 - January 1, 2009
Led creative for the largest market of the top-four U.S. outdoor company; managed 1,800+ faces, including 22 digital billboards. Managed two designers; executed ~3,000 campaigns annually.
Art Director at Agent 16
December 31, 2002 - December 31, 2005
Designed national advertising and direct mail campaigns for Camel, Toshiba Wireless, Southern Comfort, and the New York City Department of Education.

Education

Graphic Design at Portfolio Center
January 1, 2000 - January 1, 2002
BFA, Painting at Ohio University
January 1, 1994 - January 1, 1998
Study Abroad at School of Fine Arts, Prague
January 1, 1997 - January 1, 1997

Qualifications

ADDY Awards: Best in Show
January 11, 2030 - April 21, 2026
ADDY Awards: 4× Gold (Charleston Addy Club)
January 11, 2030 - April 21, 2026
Ad Age: Best Small Agency, Southeast Region
January 11, 2030 - April 21, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Non-Profit Organization, Education, Travel & Hospitality, Retail, Healthcare, Real Estate & Construction, Computers & Electronics, Financial Services
    Isogent Brand Design

    Isogent is a managed IT services and cybersecurity firm helping businesses navigate cloud, security, and AI infrastructure. I built their website from the ground up on Figma in a matter of weeks. I continue to support the marketing department with a full suite of brand collateral across every channel.
    Work has included infographics, ad campaigns, trade show banners, social content, animations, case studies, and publications covering topics from AI and intellectual property to cybersecurity threats and Microsoft cloud transitions.

    https://www.twine.net/signin

    FlooringOS Brand Design

    Flooring OS is an AI-driven business management platform built for flooring contractors and retailers. I designed their website in Figma with custom illustrations. I have produced a full suite of trade show and promotional collateral, including booth displays, social assets, a multi-page publication on AI transformation in the flooring industry, and business cards.
    From the show floor to the screen, everything built to make a startup look established.

    https://www.twine.net/signin