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I am a strategic, data-driven content leader with 10+ years of experience building and scaling social media programs, brand narratives, and creator ecosystems for Fortune 500 clients including McDonald's, UPS, Charles Schwab, and Expedia Group. I grow audiences by millions, drive viral executive thought leadership, and build high-performing teams from the ground up. I excel in full-funnel content strategy, influencer marketing, large-scale social communities, crisis communications, and cross-functional alignment—whether in-house brand or agency environments. I’m passionate about turning complex ideas into clear, compelling narratives, mentoring teams, and delivering measurable business outcomes. Highlights include expanding McDonald's corporate presence from 1.4M to 2.5M LinkedIn followers, launching employee advocacy programs, and leading crisis communications during high-stakes incidents like the 2024 E. coli outbreak. I enjoy developing scalable content engines and crafting executive thought leadership that elevates brand voices across platforms.…I am a strategic, data-driven content leader with 10+ years of experience building and scaling social media programs, brand narratives, and creator ecosystems for Fortune 500 clients including McDonald's, UPS, Charles Schwab, and Expedia Group. I grow audiences by millions, drive viral executive thought leadership, and build high-performing teams from the ground up. I excel in full-funnel content strategy, influencer marketing, large-scale social communities, crisis communications, and cross-functional alignment—whether in-house brand or agency environments. I’m passionate about turning complex ideas into clear, compelling narratives, mentoring teams, and delivering measurable business outcomes. Highlights include expanding McDonald's corporate presence from 1.4M to 2.5M LinkedIn followers, launching employee advocacy programs, and leading crisis communications during high-stakes incidents like the 2024 E. coli outbreak. I enjoy developing scalable content engines and crafting executive thought leadership that elevates brand voices across platforms.

Bryer B.

Content Strategist, Social Media Manager, Content Producer, +7

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I am a strategic, data-driven content leader with 10+ years of experience building and scaling social media programs, brand narratives, and creator ecosystems for Fortune 500 clients including McDonald's, UPS, Charles Schwab, and Expedia Group. I grow audiences by millions, drive viral executive thought leadership, and build high-performing teams from the ground up. I excel in full-funnel content strategy, influencer marketing, large-scale social communities, crisis communications, and cross-functional alignment—whether in-house brand or agency environments. I’m passionate about turning complex ideas into clear, compelling narratives, mentoring teams, and delivering measurable business outcomes. Highlights include expanding McDonald's corporate presence from 1.4M to 2.5M LinkedIn followers, launching employee advocacy programs, and leading crisis communications during high-stakes incidents like the 2024 E. coli outbreak. I enjoy developing scalable content engines and crafting executive thought leadership that elevates brand voices across platforms.…I am a strategic, data-driven content leader with 10+ years of experience building and scaling social media programs, brand narratives, and creator ecosystems for Fortune 500 clients including McDonald's, UPS, Charles Schwab, and Expedia Group. I grow audiences by millions, drive viral executive thought leadership, and build high-performing teams from the ground up. I excel in full-funnel content strategy, influencer marketing, large-scale social communities, crisis communications, and cross-functional alignment—whether in-house brand or agency environments. I’m passionate about turning complex ideas into clear, compelling narratives, mentoring teams, and delivering measurable business outcomes. Highlights include expanding McDonald's corporate presence from 1.4M to 2.5M LinkedIn followers, launching employee advocacy programs, and leading crisis communications during high-stakes incidents like the 2024 E. coli outbreak. I enjoy developing scalable content engines and crafting executive thought leadership that elevates brand voices across platforms.

Available to hire

I am a strategic, data-driven content leader with 10+ years of experience building and scaling social media programs, brand narratives, and creator ecosystems for Fortune 500 clients including McDonald’s, UPS, Charles Schwab, and Expedia Group. I grow audiences by millions, drive viral executive thought leadership, and build high-performing teams from the ground up. I excel in full-funnel content strategy, influencer marketing, large-scale social communities, crisis communications, and cross-functional alignment—whether in-house brand or agency environments.

I’m passionate about turning complex ideas into clear, compelling narratives, mentoring teams, and delivering measurable business outcomes. Highlights include expanding McDonald’s corporate presence from 1.4M to 2.5M LinkedIn followers, launching employee advocacy programs, and leading crisis communications during high-stakes incidents like the 2024 E. coli outbreak. I enjoy developing scalable content engines and crafting executive thought leadership that elevates brand voices across platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Director, Content Strategy at DJE Holdings – RUTH Communications

March 1, 2024 - Present

Architect and execute enterprise-level content strategies for McDonald's, UPS, Charles Schwab, and SC Johnson, delivering measurable brand equity, audience growth, and executive visibility across platforms. Spearheaded McDonald's CEO communication strategy, achieving a 200% increase in LinkedIn reach and establishing C-suite leaders as recognized corporate voices. Led social media crisis communications for high-profile incidents including the 2024 E. coli outbreak, developing rapid-response protocols and aligned stakeholder messaging to protect brand reputation under intense public scrutiny. Scaled McDonald's corporate social presence from 1.4M to 2.5M LinkedIn followers, achieving 27% YoY TikTok growth and a 46% overall engagement increase. Built a real-time content engine and 16-member C-suite content framework, improving production efficiency by 20% and month-over-month engagement by 45%. Launched employee advocacy program via Sprout Social, growing 250+ active participants in six m

Senior Account Supervisor, Content Strategy at DJE Holdings – Zeno Group

June 1, 2022 - March 1, 2024

Led end-to-end influencer and creator campaigns for Expedia Group and Charles Schwab, managing talent selection, legal review, and performance reporting. Designed and hosted social media strategy workshops for UPS and Danone, establishing platform-specific best practices and content governance frameworks. Evaluated and launched UPS brand presence across emerging platforms including Facebook Broadcast Channels, Reddit, and Instagram Close Friends, conducting platform audits, assessing brand-fit, and building channel-specific activation frameworks.

Copywriter & Content Strategist at Smiths Agency

July 1, 2020 - June 1, 2022

Developed multi-channel brand copy and content strategy for national brands including NatureSweet Tomatoes, DumDum Lollipops, and Premier Protein, integrating creative storytelling with SEO and audience insights. Produced large-scale social content shoots and launched agency social presence, growing to 5K+ followers within three months.

Social Media Manager at Pittsburgh Post-Gazette & Pittsburgh City Paper

September 1, 2018 - June 1, 2020

Managed organic social strategy and community engagement for two regional media brands; produced real-time breaking news coverage and built a repeatable publishing workflow across platforms. Executed sponsored events end-to-end, connecting local organizations and generating over $100K in fundraising.