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Marketing strategist specialized in social media, influencer marketing, content strategy and paid media, with experience building and scaling luxury and travel-focused brands. Strong background in branding and storytelling, UX writing, customer experience (CX), and data-driven campaign optimization. Experienced both in-house and as a creator/partner in influencer marketing, leading end-to-end strategy from concept and creative direction to production, publishing and performance analysis. Also skilled in photography and videography for high-impact visual campaigns.…Marketing strategist specialized in social media, influencer marketing, content strategy and paid media, with experience building and scaling luxury and travel-focused brands. Strong background in branding and storytelling, UX writing, customer experience (CX), and data-driven campaign optimization. Experienced both in-house and as a creator/partner in influencer marketing, leading end-to-end strategy from concept and creative direction to production, publishing and performance analysis. Also skilled in photography and videography for high-impact visual campaigns.

BRUNA LOPES SALERNO

Marketing Strategist, Social Media Manager, Influencer Marketing Manager, +2

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Marketing strategist specialized in social media, influencer marketing, content strategy and paid media, with experience building and scaling luxury and travel-focused brands. Strong background in branding and storytelling, UX writing, customer experience (CX), and data-driven campaign optimization. Experienced both in-house and as a creator/partner in influencer marketing, leading end-to-end strategy from concept and creative direction to production, publishing and performance analysis. Also skilled in photography and videography for high-impact visual campaigns.…Marketing strategist specialized in social media, influencer marketing, content strategy and paid media, with experience building and scaling luxury and travel-focused brands. Strong background in branding and storytelling, UX writing, customer experience (CX), and data-driven campaign optimization. Experienced both in-house and as a creator/partner in influencer marketing, leading end-to-end strategy from concept and creative direction to production, publishing and performance analysis. Also skilled in photography and videography for high-impact visual campaigns.

Available to hire

Marketing strategist specialized in social media, influencer marketing, content strategy and paid media, with experience building and scaling luxury and travel-focused brands. Strong background in branding and storytelling, UX writing, customer experience (CX), and data-driven campaign optimization.

Experienced both in-house and as a creator/partner in influencer marketing, leading end-to-end strategy from concept and creative direction to production, publishing and performance analysis. Also skilled in photography and videography for high-impact visual campaigns.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Advanced

Italian

Beginner

Work Experience

Founder & Marketing Strategist at Mettahara

November 1, 2020 - Present

Built Mettahara into a 300K+ follower luxury travel brand, partnering with 100+ luxury hotels, tourism boards and global companies (including Mastercard, Four Seasons, Turkish Airlines, Michelin Guide, Accor, Trip.com and GOL). Develop and execute social media, content and influencer marketing strategies from concept and creative direction to production, publishing and performance analysis. Lead brand partnerships and create high-performing content aligned with audience engagement, brand positioning and business objectives.

Social Media Marketing Analyst at Smiles

May 1, 2020 - August 31, 2020

Implemented social media strategies to increase brand visibility, audience engagement and digital performance. Monitored performance metrics, digital trends, SEO opportunities and optimized campaigns based on analytics.

Content Marketing Analyst at Smiles

May 1, 2019 - May 31, 2020

Created educational and travel-related content for digital channels, podcasts, YouTube and influencer campaigns. Collaborated with agencies, creators and cross-functional teams to execute integrated marketing campaigns.

Promotional Marketing Analyst at Smiles

August 1, 2018 - May 31, 2019

Managed strategic partnerships and co-marketing campaigns with brands including Uber, Rocketmiles, Localiza and Wine. Analyzed email marketing performance and contributed to customer lifecycle strategies.

Marketing Specialist at Sponsorb

August 1, 2018 - May 31, 2021

Worked as Marketing Consultant, UX Writer and CX Specialist for clients (Smiles and Natura). Created website content, improved customer journey and designed digital communication strategies. Managed branding initiatives and user navigation experiences.

Marketing Analyst at Necton Investimentos

December 1, 2017 - August 31, 2018

Managed branding initiatives, internal communications, social media strategy, events and market analysis.

Marketing Intern at Bradesco

September 1, 2015 - September 30, 2017

Supported communication campaigns, social media, events, UX initiatives and marketing planning.