Barry Seidenstat

Managed the big picture and the details to assist clients such as Equinix, TedXMileHigh, Molson Coors, Cisco, National Safety Council, World Food Prize, Optum, and ADT to produce communications that influence recipients’ thoughts and actions. Led show management and show productions for audiences from 200 to 5,000 (e.g., TedXMileHigh, American Society of Safety Professionals, Federal Home Loan Bank, Cambridge Financial Advisors). Implemented a Show Quality Assurance Process with a pre-show checklist, reducing show setup time by 25% and improving on-site execution and audience satisfaction. Directed SaaS implementation efficiency projects (Workzone, AirTable) to streamline communications, schedules, document repositories, and budgets. Led the JA Finance Park project ($1M) to deliver a semi-mobile facility teaching fiscal responsibility to youths. Championed the Molson Coors President’s Award initiative and led a global matrixed team of 20 across US/EMEA for a $1.4M event with 97% at

Led client service for diverse clients such as Fujitsu, Procter & Gamble, National Milk Board, Foote, Cone & Belding, and Alteryx Software. Created a repeatable Event Success Process to ensure measurable results. For Molson Coors Convention, applied Six Sigma processes to reduce rework and miscommunication by 62% and instituted PM best practices to master program and production schedules. Drove sales with a 20% annual increase in partnerships to a $1M annual revenue run rate. For Coors Meetings & Events, led cross-functional teams to solve problems, improve processes, and boost customer satisfaction and team morale.

Promoted from Communications Manager to Director, overseeing US marketing communications, lead generation, and Canadian marketing for the Sun Microsystems Business Group. Managed strategic and tactical planning for technology reseller channel initiatives with full accountability on a $12M budget. Directed projects in direct mail, print advertising, PR, events, digital communications, and incentive programs to improve efficiency by over 40%. Established a single-source marketing communications agency of record and negotiated parameters saving over $400K annually. Reorganized development and production content for technology reseller conventions, boosting customer satisfaction by over 75%. Implemented closed-loop lead-generation and nurturing resulting in $4M in sales from 85 leads in two years.