Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Belayneh Tegenu, a results-driven Digital & Social Media Marketing Specialist with a knack for amplifying brand presence across platforms. I build engaging content strategies and data-driven campaigns that boost reach, engagement, and conversions. I love technology and AI and enjoy turning insights into creative tactics. Over the last few years I’ve led social media programs for startups and B2B brands, from crafting SEO-optimized content to launching influencer partnerships and AI-driven videos. I thrive in collaborative environments and enjoy turning complex ideas into clear, compelling narratives that resonate with audiences.…I’m Belayneh Tegenu, a results-driven Digital & Social Media Marketing Specialist with a knack for amplifying brand presence across platforms. I build engaging content strategies and data-driven campaigns that boost reach, engagement, and conversions. I love technology and AI and enjoy turning insights into creative tactics. Over the last few years I’ve led social media programs for startups and B2B brands, from crafting SEO-optimized content to launching influencer partnerships and AI-driven videos. I thrive in collaborative environments and enjoy turning complex ideas into clear, compelling narratives that resonate with audiences.

Belayneh Tegenu

Social Media Manager, Content Creator, Marketing Strategist, +3





I’m Belayneh Tegenu, a results-driven Digital & Social Media Marketing Specialist with a knack for amplifying brand presence across platforms. I build engaging content strategies and data-driven campaigns that boost reach, engagement, and conversions. I love technology and AI and enjoy turning insights into creative tactics. Over the last few years I’ve led social media programs for startups and B2B brands, from crafting SEO-optimized content to launching influencer partnerships and AI-driven videos. I thrive in collaborative environments and enjoy turning complex ideas into clear, compelling narratives that resonate with audiences.…I’m Belayneh Tegenu, a results-driven Digital & Social Media Marketing Specialist with a knack for amplifying brand presence across platforms. I build engaging content strategies and data-driven campaigns that boost reach, engagement, and conversions. I love technology and AI and enjoy turning insights into creative tactics. Over the last few years I’ve led social media programs for startups and B2B brands, from crafting SEO-optimized content to launching influencer partnerships and AI-driven videos. I thrive in collaborative environments and enjoy turning complex ideas into clear, compelling narratives that resonate with audiences.

Available to hire

I’m Belayneh Tegenu, a results-driven Digital & Social Media Marketing Specialist with a knack for amplifying brand presence across platforms. I build engaging content strategies and data-driven campaigns that boost reach, engagement, and conversions. I love technology and AI and enjoy turning insights into creative tactics.

Over the last few years I’ve led social media programs for startups and B2B brands, from crafting SEO-optimized content to launching influencer partnerships and AI-driven videos. I thrive in collaborative environments and enjoy turning complex ideas into clear, compelling narratives that resonate with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Digital Marketing Intern at Merahan Training Center

June 1, 2023 - February 29, 2024

Created engaging social media content to strengthen brand presence and connect with target audiences. Contributed to SEO strategies, improving online visibility and driving organic traffic.

Campaign Manager at Info Africa / Haq Check

December 1, 2023 - March 31, 2024

Remote campaign management; Achieved 2.5 million TikTok views and gained 44k followers in two months. Built brand visibility and ran data-driven outreach.

Social Media Manager at Salam Digital

December 1, 2023 - March 31, 2024

Built brand visibility from scratch by creating engaging LinkedIn content, including articles, infographics, and Sora AI-powered videos. Led influencer outreach and engagement initiatives.

Content Creator at Wb Interior Design + Built

April 1, 2024 - June 30, 2025

Developed and executed targeted social media strategy, tripling project acquisitions. Created and edited engaging short-form videos for TikTok, Instagram, and Facebook to boost audience engagement. Managed social media platforms, delivering content that enhanced brand presence and visibility.

Digital Marketing Intern at Money Mouth Marketing

March 1, 2024 - September 1, 2024

Conducted market research to identify key industry professionals and potential clients. Created SEO-optimized content and engaging blog posts for various clients. Utilized AI tools for content generation, insights compilation, and trend analysis. Gained 240 hours of hands-on experience in market research, SEO, content creation, email marketing, content marketing, and copywriting through live projects.

Digital & Social Media Marketing Specialist at Belayneh Tegenu

June 1, 2024 - Present

Developed targeted digital marketing strategy for the B2B sector. Created engaging LinkedIn content, including articles, infographics, and Sora AI-powered videos. Built a LinkedIn group from scratch, growing membership in 3 months and generating 60K+ impressions. Conducted targeted outreach to B2B companies via LinkedIn; built partnerships with USA-based influencers; produced AI-driven TikTok videos.

Digital Marketing Specialist at Turk Africa B2B

March 1, 2025 - June 30, 2025

March 2025 – June 2025; London - Remote. Contract-based marketing work focusing on digital campaigns, outreach, and content optimization for B2B clients.

Social Media Manager at Efoy Nanny & Housekeeping Training Center

April 1, 2024 - June 30, 2025

Boosted lead generation by 10x and Facebook reach by 247% in 28 days with a strategic social media plan. Created engaging content (videos, text, infographics) to drive growth. Ran Facebook ads, delivering high ROI and contributing to business expansion; engaged daily with followers via comments/DMs.