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I am a Brand Strategist and Creative Consultant with 4+ years of experience founding and scaling a premium beauty brand in Europe, plus a background in luxury hospitality in Brazil. I specialize in luxury brand positioning, digital acquisition (Meta Ads, Google Ads), tone of voice development, and brand guidelines, delivering elevated experiences across European markets. I excel in go-to-market strategy, brand equity development, storytelling, and omnichannel campaign management. I am bilingual (PT/EN/ES) and serve high-value clients across multicultural markets. I am seeking remote freelance engagements with creative agencies and luxury beauty brands in Europe.…I am a Brand Strategist and Creative Consultant with 4+ years of experience founding and scaling a premium beauty brand in Europe, plus a background in luxury hospitality in Brazil. I specialize in luxury brand positioning, digital acquisition (Meta Ads, Google Ads), tone of voice development, and brand guidelines, delivering elevated experiences across European markets. I excel in go-to-market strategy, brand equity development, storytelling, and omnichannel campaign management. I am bilingual (PT/EN/ES) and serve high-value clients across multicultural markets. I am seeking remote freelance engagements with creative agencies and luxury beauty brands in Europe.

Beethoven De Medeiros

Brand Strategist, Creative Director, Content Strategist, +2

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I am a Brand Strategist and Creative Consultant with 4+ years of experience founding and scaling a premium beauty brand in Europe, plus a background in luxury hospitality in Brazil. I specialize in luxury brand positioning, digital acquisition (Meta Ads, Google Ads), tone of voice development, and brand guidelines, delivering elevated experiences across European markets. I excel in go-to-market strategy, brand equity development, storytelling, and omnichannel campaign management. I am bilingual (PT/EN/ES) and serve high-value clients across multicultural markets. I am seeking remote freelance engagements with creative agencies and luxury beauty brands in Europe.…I am a Brand Strategist and Creative Consultant with 4+ years of experience founding and scaling a premium beauty brand in Europe, plus a background in luxury hospitality in Brazil. I specialize in luxury brand positioning, digital acquisition (Meta Ads, Google Ads), tone of voice development, and brand guidelines, delivering elevated experiences across European markets. I excel in go-to-market strategy, brand equity development, storytelling, and omnichannel campaign management. I am bilingual (PT/EN/ES) and serve high-value clients across multicultural markets. I am seeking remote freelance engagements with creative agencies and luxury beauty brands in Europe.

Available to hire

I am a Brand Strategist and Creative Consultant with 4+ years of experience founding and scaling a premium beauty brand in Europe, plus a background in luxury hospitality in Brazil. I specialize in luxury brand positioning, digital acquisition (Meta Ads, Google Ads), tone of voice development, and brand guidelines, delivering elevated experiences across European markets.

I excel in go-to-market strategy, brand equity development, storytelling, and omnichannel campaign management. I am bilingual (PT/EN/ES) and serve high-value clients across multicultural markets. I am seeking remote freelance engagements with creative agencies and luxury beauty brands in Europe.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Founder, Creative Director, Brand Strategist at LABOR B — Maison Créative

December 1, 2021 - Present

Founded and led a premium beauty brand from concept to market readiness in under 3 months; defined brand identity, tone of voice, guidelines, and GTM strategy. Grew client base 45% in 4 months using lean Meta Ads and Google Ads on a €560/month budget. Increased retention to 62% through a luxury customer experience framework. Turned organic content into a major revenue channel, growing Instagram from 2,200 to 5,000+ followers without paid amplification. Oversaw end-to-end creative direction across identity, assets and client communications; implemented KPI-driven optimization (CAC, LTV, ROAS).

Independent Brand & Image Consultant at Freelance

December 1, 2021 - Present

Advised 30+ international clients across Portugal, Spain and France on personal brand positioning and image strategy; built a referral-led client base and sustained premium engagements through bilingual service (PT/EN/ES).

Airport Operations Agent at GOL Linhas Aéreas

August 1, 2015 - August 1, 2021

Delivered seamless passenger experience for 3,000+ daily travelers at a major international hub; maintained high service quality under pressure and resolved incidents with strong cross-cultural communication and crisis management.

Receptionist — Front of House at SERHS Natal Grand Hotel & Resort (5-Star)

January 1, 2014 - June 1, 2015

Represented a 5-star luxury brand by delivering white-glove guest experiences to a multicultural clientele; built foundational expertise in luxury hospitality, premium service rituals and high-touch client relations.

Founder · Creative Director · Brand Strategist at LABOR B — Maison Créative

December 1, 2021 - Present

Launched a premium beauty brand from zero to market-ready in under 3 months, architecting full brand identity, tone of voice framework, brand guidelines and go-to-market strategy. Scaled client base by 45% in 4 months using a lean Meta Ads and Google Ads strategy on a €560/month budget. Drove client retention to 62% by designing a luxury customer experience framework, transforming one-time clients into recurring revenue. Converted organic content into 40% of monthly bookings and grew Instagram from 2,200 to 5,000+ followers without paid amplification. Led end-to-end creative direction across all brand touchpoints and optimized campaigns via KPI tracking (CAC, LTV, ROAS, engagement).

Independent Brand & Image Consultant at Freelance | Portugal | Spain | France

December 1, 2021 - Present

Advised 30+ international clients on personal brand positioning and image strategy, building a referral-based client base with premium recommendations. Maintained long-term advisory relationships across a multilingual portfolio (PT/EN/ES), turning engagements into ongoing retainers through premium service delivery.