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I am Rebecca Lawrence, an instructional designer and learning strategist focused on turning complex technical concepts into practical, accessible training. I design scalable learning ecosystems that improve adoption, readiness, and real-world performance across global teams. My approach blends instructional design, facilitation, and AI-assisted content development to deliver measurable results. I partner with product, engineering, and customer-facing teams to translate vague requirements into clear, actionable learning solutions, and I continuously optimize programs based on engagement data and stakeholder feedback.…I am Rebecca Lawrence, an instructional designer and learning strategist focused on turning complex technical concepts into practical, accessible training. I design scalable learning ecosystems that improve adoption, readiness, and real-world performance across global teams. My approach blends instructional design, facilitation, and AI-assisted content development to deliver measurable results. I partner with product, engineering, and customer-facing teams to translate vague requirements into clear, actionable learning solutions, and I continuously optimize programs based on engagement data and stakeholder feedback.

Rebecca Lawrence

Designer, Product Designer, UX Designer, +6

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I am Rebecca Lawrence, an instructional designer and learning strategist focused on turning complex technical concepts into practical, accessible training. I design scalable learning ecosystems that improve adoption, readiness, and real-world performance across global teams. My approach blends instructional design, facilitation, and AI-assisted content development to deliver measurable results. I partner with product, engineering, and customer-facing teams to translate vague requirements into clear, actionable learning solutions, and I continuously optimize programs based on engagement data and stakeholder feedback.…I am Rebecca Lawrence, an instructional designer and learning strategist focused on turning complex technical concepts into practical, accessible training. I design scalable learning ecosystems that improve adoption, readiness, and real-world performance across global teams. My approach blends instructional design, facilitation, and AI-assisted content development to deliver measurable results. I partner with product, engineering, and customer-facing teams to translate vague requirements into clear, actionable learning solutions, and I continuously optimize programs based on engagement data and stakeholder feedback.

Available to hire

I am Rebecca Lawrence, an instructional designer and learning strategist focused on turning complex technical concepts into practical, accessible training. I design scalable learning ecosystems that improve adoption, readiness, and real-world performance across global teams. My approach blends instructional design, facilitation, and AI-assisted content development to deliver measurable results.

I partner with product, engineering, and customer-facing teams to translate vague requirements into clear, actionable learning solutions, and I continuously optimize programs based on engagement data and stakeholder feedback.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Beginner

Work Experience

Instructional Designer | Learning Strategy Owner at KEENFINITY GROUP (formerly Bosch Communications)

August 1, 2022 - January 1, 2026

Designed and deployed enterprise technical training programs for global brands including RTS, Telex, Dynacord, Electro-Voice, and Bosch. Built structured learning programs using ADDIE from needs analysis through evaluation. Created SCORM-compliant courses (1.2 & 2004) with Articulate Storyline and Rise 360. Managed LMS configuration, version control, reporting, and completion tracking. Leveraged xAPI to capture learner engagement and performance data. Built blended learning ecosystems integrating eLearning, video, job aids, and instructor-led training aligned to product launch timelines. Conducted QA for usability, accessibility, and LMS compatibility. Collaborated with product, engineering, marketing, and sales to align training with adoption goals.

Instructional Designer / Learning Strategy Owner at KEENFINITY GROUP (formerly BOSCH COMMUNICATIONS)

January 1, 2022 - Present

Own end-to-end learning strategy for global technical product portfolio and supported product launches and enablement across multiple brands. Built and scaled a multi-modal learning ecosystem (eLearning, video, simulations, live sessions, performance support) by shifting training from live-only to blended formats, improving global accessibility and reducing facilitator hours. Collaborated with product management, engineering, and SMEs to translate complex requirements into clear, scalable learning journeys while supporting product lifecycle milestones and business priorities. Established standardized learning architecture and content frameworks to increase consistency, reduce rework, and accelerate development timelines. Introduced AI-assisted development workflows to streamline content creation while maintaining instructional quality and learner engagement. Developed scenario-based and simulation-driven learning experiences to improve decision-making, knowledge transfer, and real-worl

National Technical Trainer | Product Enablement Lead at ELECTRO-VOICE (Bosch Communications)

January 1, 2018 - August 1, 2022

Led North American product education and dealer enablement strategy for technical and non-technical audiences. Designed and delivered training across live events, trade shows, enterprise customers, and national roadshows. Translated complex technical systems into scenario-based learning aligned with real-world use cases. Developed multimedia learning assets including scripts, storyboards, and video training modules. Served as voice-of-customer liaison to internal product and marketing teams; supported dealer readiness for new product launches and ongoing refresh cycles.

National Technical Trainer / Product Enablement Lead at ELECTRO-VOICE (BOSCH COMMUNICATIONS)

January 1, 2017 - December 31, 2022

Directed North American technical training and product-enablement strategy for the dealer network. Drove launch readiness, strengthened sales capability, and elevated technical proficiency across product lines. Architected scalable enablement programs for new product launches, accelerating sales and partner readiness. Unified product, marketing, and sales teams around cohesive training strategy, ensuring learning assets reinforced go-to-market priorities and product narratives. Shifted organization toward digital-first learning by expanding on-demand modules and self-service resources, reducing reliance on instructor-led sessions and increasing training reach. Built training standards, modular content frameworks, and continuous-improvement loops to improve consistency and scalability. Delivered clear, audience-specific technical training with integrators, sales teams, and end users, strengthening product fluency and driving higher adoption across diverse skill levels.

Business Development Manager | Application Design Specialist at BOSCH SECURITY SYSTEMS

February 1, 2016 - January 1, 2018

Provided pre-sales consulting, system design, and bill-of-materials development for enterprise communications solutions. Delivered product demonstrations, applications training, and commissioning support across major regional projects. Influenced specifying engineers and consultants to include Bosch solutions in enterprise-scale installations. Acted as subject matter expert bridging sales, engineering, and customer stakeholders.

Business Development & Application Design Specialist at BOSCH COMMUNICATIONS SYSTEMS

January 1, 2016 - December 31, 2017

Drove enterprise communications initiatives that designed application solutions, delivered technical consulting, and equipped customers with education needed to maximize system adoption and utilization. Designed and supported complex commercial communication system solutions for enterprise clients, ensuring reliability, usability, and seamless integration into customer environments. Provided technical consultation and product guidance by equipping customers and internal teams while making informed decisions and implementing solutions effectively. Delivered clear, targeted training by accelerating system adoption, improving user confidence, and increasing product utilization across diverse audiences. Partnered with sales and engineering teams, translating customer requirements into aligned, technically sound solutions by strengthening customer satisfaction and deal success.