As a Digital Learning Architect, I design scalable learning ecosystems that connect complex technical products to real-world users and drive measurable performance outcomes. I partner closely with product, sales, engineering, and marketing teams to launch enterprise education programs that support adoption and business impact. My approach blends instructional design discipline (ADDIE, LMS analytics, xAPI) with multimedia production and storytelling to deliver blended learning experiences across eLearning, video, and live training. I thrive in cross-functional environments, translating strategic goals into practical enablement that accelerates product success.

Rebecca Lawrence

As a Digital Learning Architect, I design scalable learning ecosystems that connect complex technical products to real-world users and drive measurable performance outcomes. I partner closely with product, sales, engineering, and marketing teams to launch enterprise education programs that support adoption and business impact. My approach blends instructional design discipline (ADDIE, LMS analytics, xAPI) with multimedia production and storytelling to deliver blended learning experiences across eLearning, video, and live training. I thrive in cross-functional environments, translating strategic goals into practical enablement that accelerates product success.

Available to hire

As a Digital Learning Architect, I design scalable learning ecosystems that connect complex technical products to real-world users and drive measurable performance outcomes. I partner closely with product, sales, engineering, and marketing teams to launch enterprise education programs that support adoption and business impact.

My approach blends instructional design discipline (ADDIE, LMS analytics, xAPI) with multimedia production and storytelling to deliver blended learning experiences across eLearning, video, and live training. I thrive in cross-functional environments, translating strategic goals into practical enablement that accelerates product success.

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Language

English
Fluent
Spanish; Castilian
Beginner

Work Experience

Instructional Designer | Learning Strategy Owner at KEENFINITY GROUP (formerly Bosch Communications)
August 1, 2022 - January 1, 2026
Designed and deployed enterprise technical training programs for global brands including RTS, Telex, Dynacord, Electro-Voice, and Bosch. Built structured learning programs using ADDIE from needs analysis through evaluation. Created SCORM-compliant courses (1.2 & 2004) with Articulate Storyline and Rise 360. Managed LMS configuration, version control, reporting, and completion tracking. Leveraged xAPI to capture learner engagement and performance data. Built blended learning ecosystems integrating eLearning, video, job aids, and instructor-led training aligned to product launch timelines. Conducted QA for usability, accessibility, and LMS compatibility. Collaborated with product, engineering, marketing, and sales to align training with adoption goals.
National Technical Trainer | Product Enablement Lead at ELECTRO-VOICE (Bosch Communications)
January 1, 2018 - August 1, 2022
Led North American product education and dealer enablement strategy for technical and non-technical audiences. Designed and delivered training across live events, trade shows, enterprise customers, and national roadshows. Translated complex technical systems into scenario-based learning aligned with real-world use cases. Developed multimedia learning assets including scripts, storyboards, and video training modules. Served as voice-of-customer liaison to internal product and marketing teams; supported dealer readiness for new product launches and ongoing refresh cycles.
Business Development Manager | Application Design Specialist at BOSCH SECURITY SYSTEMS
February 1, 2016 - January 1, 2018
Provided pre-sales consulting, system design, and bill-of-materials development for enterprise communications solutions. Delivered product demonstrations, applications training, and commissioning support across major regional projects. Influenced specifying engineers and consultants to include Bosch solutions in enterprise-scale installations. Acted as subject matter expert bridging sales, engineering, and customer stakeholders.

Education

Associate of Science – Recording Arts at Massachusetts Communications College
January 11, 2030 - March 23, 2026
Coursework in Business Administration at University of Phoenix
January 11, 2030 - March 23, 2026

Qualifications

Using Neuroscience for More Effective L&D
January 11, 2030 - March 23, 2026
Instructional Design Essentials
January 11, 2030 - March 23, 2026
Stakeholder Communication Strategies
January 11, 2030 - March 23, 2026
Adobe Premiere Pro Professional Certificate
January 11, 2030 - March 23, 2026
Articulate 360
January 11, 2030 - March 23, 2026
SynAudCon
January 11, 2030 - March 23, 2026

Industry Experience

Education, Media & Entertainment, Professional Services, Software & Internet, Other