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I'm Usman, a Senior Product Designer with 9+ years of experience shaping and scaling digital products across health tech, legal tech, and online service industries. I design intuitive UI/UX solutions that align user needs with business objectives, and I thrive in growing startups—from defining strategy and conducting research to delivering cross-platform design systems. My experience spans end-to-end product design for Web, iOS, and Android, including mentoring junior designers, driving design systems, and collaborating with cross-functional teams to launch user-centered features. I enjoy turning complex problems into simple, delightful experiences.…I'm Usman, a Senior Product Designer with 9+ years of experience shaping and scaling digital products across health tech, legal tech, and online service industries. I design intuitive UI/UX solutions that align user needs with business objectives, and I thrive in growing startups—from defining strategy and conducting research to delivering cross-platform design systems. My experience spans end-to-end product design for Web, iOS, and Android, including mentoring junior designers, driving design systems, and collaborating with cross-functional teams to launch user-centered features. I enjoy turning complex problems into simple, delightful experiences.

Usman Apriadi

Product Designer, UI Designer, UX Designer, +2

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I'm Usman, a Senior Product Designer with 9+ years of experience shaping and scaling digital products across health tech, legal tech, and online service industries. I design intuitive UI/UX solutions that align user needs with business objectives, and I thrive in growing startups—from defining strategy and conducting research to delivering cross-platform design systems. My experience spans end-to-end product design for Web, iOS, and Android, including mentoring junior designers, driving design systems, and collaborating with cross-functional teams to launch user-centered features. I enjoy turning complex problems into simple, delightful experiences.…I'm Usman, a Senior Product Designer with 9+ years of experience shaping and scaling digital products across health tech, legal tech, and online service industries. I design intuitive UI/UX solutions that align user needs with business objectives, and I thrive in growing startups—from defining strategy and conducting research to delivering cross-platform design systems. My experience spans end-to-end product design for Web, iOS, and Android, including mentoring junior designers, driving design systems, and collaborating with cross-functional teams to launch user-centered features. I enjoy turning complex problems into simple, delightful experiences.

Available to hire

I’m Usman, a Senior Product Designer with 9+ years of experience shaping and scaling digital products across health tech, legal tech, and online service industries. I design intuitive UI/UX solutions that align user needs with business objectives, and I thrive in growing startups—from defining strategy and conducting research to delivering cross-platform design systems.

My experience spans end-to-end product design for Web, iOS, and Android, including mentoring junior designers, driving design systems, and collaborating with cross-functional teams to launch user-centered features. I enjoy turning complex problems into simple, delightful experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Design Lead at PerqaraUX

October 1, 2025 - October 16, 2025

Led the end-to-end product design of a multi-platform online legal consultation service, including client, lawyer, and operations dashboards. Successfully relaunched Pro Bono Consultation, achieving strong engagement and driving early user adoption. Managed the UX transition from free to paid consultations, balancing accessibility with business sustainability. Led cross-functional collaboration to explore and design legal tech products including Legal Documents, Notary, Copyright Registration, and AI-powered features for Lawyer Discovery and related services.

Senior UI/UX Designer at Halodoc

January 1, 2023 - October 16, 2025

Joined at the early startup stage and helped scale Halodoc into Indonesia’s leading health tech platform. Designed key features across consultation, pharmacy, insurance, lab services, and various projects. Contributed to the design system from concept to components and documentation, improving design consistency and delivery speed. Guided junior Product Designers, facilitated decision-making, and enhanced team efficiency.

Designer at Maxistar Intermoda

August 1, 2016 - October 16, 2025

Collaborated on marketing materials and Batik pattern designs for a textile company.

Web Designer at Invasa

April 1, 2015 - October 16, 2025

Designed responsive websites with focus on usability, consistency, and cross-device adaptability. Managed email templates, social media visuals, and other marketing assets. Built web projects using HTML, CSS, and WordPress, quickly becoming proficient in turning designs into functional pages.

UX Design Lead / UI Designer at Perqara

October 1, 2025 - October 1, 2025

Led the end-to-end product design of a multi-platform online legal consultation service including client, lawyer, and operations dashboards. Relaunched Pro Bono Consultation to boost engagement and early user adoption. Managed the UX transition from free to paid consultations, balancing accessibility with business sustainability. Led cross-functional exploration and design of Legal Documents, Notary, Copyright Registration, and related legal tech products. Designed AI-powered features supporting Lawyer Discovery and Legal Document Services. Note: company ceased operations, but the work demonstrated mature UX processes and scalable design systems.

Senior UI/UX Designer at Halodoc

January 1, 2023 - January 1, 2023

Joined at the early startup stage and helped scale Halodoc into Indonesia’s leading health tech platform. Designed key features across consultation, pharmacy, insurance, lab services, and other projects. Contributed to the design system from concept to components and documentation, improving consistency and delivery speed. Guided junior product designers and facilitated decision-making to boost work efficiency.

Designer at Maxistar Intermoda

August 1, 2016 - August 1, 2016

Collaborated on marketing materials and Batik pattern designs for a textile company.

Web Designer at Invasa

April 1, 2015 - April 1, 2015

Designed responsive websites with focus on usability, consistency, and cross-device adaptability. Managed email templates, social media visuals, and other marketing assets. Engaged in work using HTML, CSS, and WordPress to bring visual designs to life.