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I'm Usman, a Senior Product Designer with 9+ years of experience shaping and scaling digital products across health tech, legal tech, and online service industries. I design intuitive UI/UX solutions that align user needs with business objectives, and I thrive in growing startups—from defining strategy and conducting research to delivering cross-platform design systems. My experience spans end-to-end product design for Web, iOS, and Android, including mentoring junior designers, driving design systems, and collaborating with cross-functional teams to launch user-centered features. I enjoy turning complex problems into simple, delightful experiences.…I'm Usman, a Senior Product Designer with 9+ years of experience shaping and scaling digital products across health tech, legal tech, and online service industries. I design intuitive UI/UX solutions that align user needs with business objectives, and I thrive in growing startups—from defining strategy and conducting research to delivering cross-platform design systems. My experience spans end-to-end product design for Web, iOS, and Android, including mentoring junior designers, driving design systems, and collaborating with cross-functional teams to launch user-centered features. I enjoy turning complex problems into simple, delightful experiences.

Usman Apriadi

Product Designer, UI Designer, UX Designer, +2

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I'm Usman, a Senior Product Designer with 9+ years of experience shaping and scaling digital products across health tech, legal tech, and online service industries. I design intuitive UI/UX solutions that align user needs with business objectives, and I thrive in growing startups—from defining strategy and conducting research to delivering cross-platform design systems. My experience spans end-to-end product design for Web, iOS, and Android, including mentoring junior designers, driving design systems, and collaborating with cross-functional teams to launch user-centered features. I enjoy turning complex problems into simple, delightful experiences.…I'm Usman, a Senior Product Designer with 9+ years of experience shaping and scaling digital products across health tech, legal tech, and online service industries. I design intuitive UI/UX solutions that align user needs with business objectives, and I thrive in growing startups—from defining strategy and conducting research to delivering cross-platform design systems. My experience spans end-to-end product design for Web, iOS, and Android, including mentoring junior designers, driving design systems, and collaborating with cross-functional teams to launch user-centered features. I enjoy turning complex problems into simple, delightful experiences.

Available to hire

I’m Usman, a Senior Product Designer with 9+ years of experience shaping and scaling digital products across health tech, legal tech, and online service industries. I design intuitive UI/UX solutions that align user needs with business objectives, and I thrive in growing startups—from defining strategy and conducting research to delivering cross-platform design systems.

My experience spans end-to-end product design for Web, iOS, and Android, including mentoring junior designers, driving design systems, and collaborating with cross-functional teams to launch user-centered features. I enjoy turning complex problems into simple, delightful experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Senior UI UX Designer at Perqara

October 1, 2025 - October 16, 2025

- Led the end-to-end product design of a multi-platform online legal consultation service including client, lawyer, and operations dashboards. - Managed and guided the UX design team within the product team to ensure alignment, quality execution, and smooth delivery. - Successfully re-launched online consultation service, achieving strong engagement and driving early user adoption. Managed the UX transition from free to paid consultations, balancing accessibility with business sustainability. - Led complex cross-functional collaboration to explore and design a range of legal tech products: Legal Documents, Notary, Copyright Registration, and others. - Designed AI-powered features supporting Lawyer Discovery, Legal Document Services, and related products.

Senior UI/UX Designer at Halodoc

January 1, 2023 - October 16, 2025

- Joined at the early startup stage and helped scale Halodoc into Indonesia’s leading health tech platform. - Designed key features across consultation, pharmacy, insurance, lab services, and various other projects. - Contributed to the design system from concept to components and documentation, improving design consistency and delivery speed. - The role involves guiding Junior Product Designers, facilitating decision-making and enhanced work efficiency.

Designer at Maxistar Intermoda

August 1, 2016 - October 16, 2025

Collaborated on marketing materials and Batik pattern designs for a textile company.

Web Designer at Invasa

April 1, 2015 - October 16, 2025

- Designed responsive websites with focus on usability, consistency, and cross-device adaptability. - Managed html email templates, social media visuals, and other marketing assets. - Built web projects using HTML, CSS, and WordPress, quickly becoming proficient in turning designs into functional pages.