Data-driven marketing professional with hands-on experience in social media management, paid media, content strategy, sales, and customer service. Managed marketing operations across a network of 30+ medical clinics, focusing on performance-driven strategies that increase brand visibility, lead generation, and conversion performance.

BURAK SOYDAN

Data-driven marketing professional with hands-on experience in social media management, paid media, content strategy, sales, and customer service. Managed marketing operations across a network of 30+ medical clinics, focusing on performance-driven strategies that increase brand visibility, lead generation, and conversion performance.

Available to hire

Data-driven marketing professional with hands-on experience in social media management, paid media, content strategy, sales, and customer service. Managed marketing operations across a network of 30+ medical clinics, focusing on performance-driven strategies that increase brand visibility, lead generation, and conversion performance.

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Work Experience

Marketing Lead
November 1, 2025 - Present
Marketing Lead at International Sake s Specialist
November 1, 2025 - Present
Performance Marketing Specialist at AMMC
July 1, 2025 - Present
Developed and executed performance marketing strategies for hair transplant and medical tourism services, driving qualified patient acquisition and improving international brand visibility. Planned, managed, and optimized paid campaigns across Google Ads, Meta Ads, and TikTok Ads to maximize ROI while maintaining cost-efficient patient acquisition. Used GA4 and Google Tag Manager, along with campaign performance data, to optimize conversion funnels and improve lead quality. Coordinated with CRM and sales teams to design targeted email and SMS nurture campaigns that increased consultation bookings. Managed digital marketing budgets, monitored KPIs, and continuously optimized campaigns to maximize revenue growth and marketing efficiency. Led social media and digital marketing strategy across a network of 30+ medical clinics, driving awareness and engagement. Mentored a junior team member and managed end-to-end content and creative direction across clinic brands using Adobe Photoshop and
International Sales Specialist at Marketing Lead
October 1, 2024 - July 1, 2025
Consulted with international patients seeking hair transplant and aesthetic healthcare services by assessing individual needs and recommending personalized treatment solutions. Built relationships with prospective patients by converting inquiries into treatment bookings using consultative sales techniques and CRM-driven pipeline management. Re-engaged inactive and lost leads through personalized follow-up strategies to recover revenue opportunities and strengthen the international sales pipeline. Coordinated with medical consultants and operational teams to ensure a seamless patient journey from initial consultation through treatment scheduling.
Sales Specialist at International Sale s
October 1, 2024 - July 1, 2025
Developed and executed hair transplant and aesthetic healthcare sales support activities for international patients. Provided consultative guidance, converted inquiries into treatment bookings using CRM-driven pipeline management, and re-engaged inactive/lost leads via personalized follow-up strategies. Coordinated with medical consultants and operational teams to ensure a seamless patient journey from initial consultation through treatment scheduling.
Digital Marketing Specialist at Acíbadəm Healthcare Group
August 1, 2023 - October 1, 2024
Planned and optimized digital marketing efforts for preventive healthcare services by translating complex medical concepts into patient-friendly campaigns that increased awareness, engagement, and qualified lead generation. Led end-to-end company newsletter production (content creation, design, and performance analysis), ensuring consistent bi-weekly delivery in line with brand guidelines and best practices. Optimized digital campaigns across Google and Meta platforms to align with business goals using analytics to track daily performance metrics (impressions, clicks, conversions). Produced engaging social media content aligned with current trends and audience preferences. Used analytics tools to monitor and analyze post impact, optimizing reach, engagement, and conversion rates. Created email marketing campaigns tailored to targeted audiences using compelling content and visuals to increase engagement and conversion rates.
Digital Marketing Specialist at A cibadem Health care Group
August 1, 2023 - October 1, 2024
Led digital marketing strategy for preventive healthcare services by translating medical concepts into patient-friendly campaigns to increase awareness, engagement, and qualified lead generation.
Customer Care Expert at FixMeStick Technologies Inc.
August 1, 2021 - June 1, 2023
Handled customer issues through technical product troubleshooting via phone, email, and chat for FixMeStick and its applications. Collaborated with marketing on product development and communications. Led promotional tasks and campaigns including the launch of BackMeUp.
Customer Care Expert at FixMeStick Technologies Inc.
August 1, 2021 - June 1, 2023
Owned customer care responsibilities including technical product troubleshooting across phone, email, and chat for FixMeStick and its applications. Managed customer issues and supported cross-functional alignment with marketing team on product development and communication.
Business Development Intern at Next Ingredients
May 1, 2020 - October 1, 2020
Conducted market research and competitive analysis to identify new business opportunities, industry trends, and potential strategic partnerships within the pharmaceutical sector. Prepared weekly IMS reports analyzing market shares and unit sales trends compared with competitors. Developed business reports, presentations, and commercial analyses supporting senior management’s strategic planning process. Handled customer concerns such as complaints, order status updates, cancellations, and refunds related to FixMeStick product. Managed customer issues through technical product troubleshooting via phone, email, and chat; collaborated with marketing on product development and communication. Led campaign and promotional tasks including the launch of a new product (BackMeUp).
Business Development Intern at Nove Group
May 1, 2020 - October 1, 2020
Conducted market research and competitive analysis to identify new business opportunities, industry trends, and strategic partnership potential within the pharmaceutical sector. Prepared weekly IMS reports analyzing market shares and unit sales trends versus competitors. Built business reports, presentations, and commercial analyses supporting senior management strategic planning. Managed subscriptions and customer concerns such as complaints, order status updates, cancellations, and refunds related to FixMeStick product. Handled customer issues via technical troubleshooting by phone/email/chat. Collaborated with marketing on product development and communications and led campaign/promotional tasks including the launch of a new product (BackMeUp).

Education

Bachelor of Commerce at McGill University, Desautels Faculty of Management
January 11, 2030 - July 8, 2026
High School Degree at High School
January 11, 2030 - January 1, 2017
at The Koç School
January 11, 2030 - January 1, 2021
Bachelor of Commerce at McGill University, Desautels Faculty of Management
January 11, 2030 - July 8, 2026
at Koç School, Istanbul, Turkey
January 11, 2030 - July 8, 2026

Qualifications

High School Degree
January 11, 2030 - January 1, 2021

Industry Experience

Healthcare, Professional Services, Media & Entertainment

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