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I'm Burak Yedek, a Fractional CMO and Brand Strategist with 17+ years in commercial leadership. I design Marketing Operating Systems and drive community-led growth, balancing AI-first growth with a human-first brand. I partner with founders, engineers and academics to translate complex visions into clear strategies, taking end-to-end ownership of marketing—from audits and team rebuilds to aligning sales with marketing and defining brand positioning that drives revenue. I specialize in branding, storytelling, product marketing and team-building across finance, fintech, FMCG and edtech. As a founding member of Fractional Leadership Community TR, I help elevate industry standards via collaboration and practical, impact-driven solutions for professionals exploring flexible leadership models.…I'm Burak Yedek, a Fractional CMO and Brand Strategist with 17+ years in commercial leadership. I design Marketing Operating Systems and drive community-led growth, balancing AI-first growth with a human-first brand. I partner with founders, engineers and academics to translate complex visions into clear strategies, taking end-to-end ownership of marketing—from audits and team rebuilds to aligning sales with marketing and defining brand positioning that drives revenue. I specialize in branding, storytelling, product marketing and team-building across finance, fintech, FMCG and edtech. As a founding member of Fractional Leadership Community TR, I help elevate industry standards via collaboration and practical, impact-driven solutions for professionals exploring flexible leadership models.

Burak Yedek

Fractional CMO, Brand Strategist, Product Marketer, +2

5.0 (1 review)

I'm Burak Yedek, a Fractional CMO and Brand Strategist with 17+ years in commercial leadership. I design Marketing Operating Systems and drive community-led growth, balancing AI-first growth with a human-first brand. I partner with founders, engineers and academics to translate complex visions into clear strategies, taking end-to-end ownership of marketing—from audits and team rebuilds to aligning sales with marketing and defining brand positioning that drives revenue. I specialize in branding, storytelling, product marketing and team-building across finance, fintech, FMCG and edtech. As a founding member of Fractional Leadership Community TR, I help elevate industry standards via collaboration and practical, impact-driven solutions for professionals exploring flexible leadership models.…I'm Burak Yedek, a Fractional CMO and Brand Strategist with 17+ years in commercial leadership. I design Marketing Operating Systems and drive community-led growth, balancing AI-first growth with a human-first brand. I partner with founders, engineers and academics to translate complex visions into clear strategies, taking end-to-end ownership of marketing—from audits and team rebuilds to aligning sales with marketing and defining brand positioning that drives revenue. I specialize in branding, storytelling, product marketing and team-building across finance, fintech, FMCG and edtech. As a founding member of Fractional Leadership Community TR, I help elevate industry standards via collaboration and practical, impact-driven solutions for professionals exploring flexible leadership models.

Available to hire

I’m Burak Yedek, a Fractional CMO and Brand Strategist with 17+ years in commercial leadership. I design Marketing Operating Systems and drive community-led growth, balancing AI-first growth with a human-first brand. I partner with founders, engineers and academics to translate complex visions into clear strategies, taking end-to-end ownership of marketing—from audits and team rebuilds to aligning sales with marketing and defining brand positioning that drives revenue.
I specialize in branding, storytelling, product marketing and team-building across finance, fintech, FMCG and edtech. As a founding member of Fractional Leadership Community TR, I help elevate industry standards via collaboration and practical, impact-driven solutions for professionals exploring flexible leadership models.

Skills

Experience Level

Branding

Expert

Copywriting

Intermediate

Language

French

Fluent

English

Fluent

Work Experience

Founder at ForYou

July 1, 2023 - Present

Designing and installing Marketing Operating Systems for B2B and DTC brands. Acting as interim executive lead to architect brand positioning and drive bottom-line revenue; audited and rebuilt marketing functions across 12+ brands; built scalable frameworks and led execution that improves revenue.

Founding Member at Fractional Leadership Community TR

September 1, 2025 - Present

Established core framework for the premier support and development community for fractional executives in Turkey; built a centralized resource hub and advocacy for the fractional hiring model.

Fractional CMO at Anisah Coffee

November 1, 2023 - Present

Transitioned the company to a Community-Led Growth model; defined brand strategy and built a digital community ecosystem to foster high-retention relationships; scaled DTC e-commerce by 345%.

CMO at Fraksiyonel

July 1, 2025 - November 1, 2025

A new adaptive edtech platform for university prep in Turkey; led brand positioning and go-to-market strategy to carve a distinct category.

Fractional CMO at Justapt

January 1, 2025 - November 1, 2025

Led the GTM strategy to carve out a distinct category in a saturated HR tech market; repositioned the product as 'Talent Intelligence', enabling enterprise sales.

Fractional CMO at Platin Outsourcing

January 1, 2025 - July 1, 2025

Executed a full-scale brand and messaging overhaul for an enterprise BPO within a 6-month sprint; modernized identity and digital architecture to reflect enterprise capabilities.

Fractional CMO at Acunmedya Akademi

August 1, 2024 - December 1, 2024

Built an in-house marketing team/agency structure to improve efficiency on a limited budget; led the dream team in marketing/communications.

Fractional CMO at Gurvita

March 1, 2024 - June 1, 2024

Short-term fractional leadership for marketing and communications.

Corporate Communications Group Manager at Turkuvaz Medya Grubu

March 1, 2022 - December 1, 2022

Owned corporate brand strategy, 360-degree media planning, and internal/external communications; bridged HR, IT, CRM with executive leadership; launched Employer Branding and corporate campaigns.

Digital Strategy and Innovation Manager at Turkuvaz Medya Grubu

October 1, 2021 - March 1, 2022

Led digital strategy and innovation within corporate communications; implemented data-driven marketing initiatives.

Strategic Advisor at İletişim ve İşletme Bilimleri Enstitüsü

November 1, 2020 - August 1, 2021

Strategic advisory role focusing on communications and business science initiatives.

Corporate Communications Manager at Albaraka Türk

January 1, 2018 - August 1, 2020

Owned corporate brand strategy, 360-degree media planning, internal/external communications; introduced Agile/Scrum workflows; championed cross-functional marketing projects; led social media growth (+185%), omni-channel campaigns; produced flagship PR material.

Assistant Manager - Corporate Communications at Albaraka Türk

May 1, 2014 - January 1, 2018

Led ad campaigns (production, media planning, TV and digital), reputation and media research; managed events; built intranet UX and content; led internal communications initiatives.

Founder at İyilik Kulübü (fenomenya / atmosferapp)

June 1, 2017 - August 1, 2020

Launched via Albaraka Türk intrapreneurship program; social media platform enabling internal communications with social selling; a quasi-employee advocate platform.

Corporate Communications at Istanbul Technical University

August 1, 2012 - April 1, 2014

Founded Corporate Communication Office for the president; led media relations, crisis management, and internal communications; growth in social media and blog initiatives.

Creative Producer at ACT World TV

August 1, 2011 - July 1, 2012

Produced and wrote TV shows focused on culture, arts and philosophy.

Freelance Writer at Freelance

February 1, 2010 - October 1, 2012

Freelance writer, story editor and scriptwriter.

Intern at Telesine

January 1, 2002 - January 1, 2003

Telesine internship program.